Manipulation Games: Psychology & Marketing

Envoice Media
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Manipulation Games: Psychology & Marketing

Welcome to 'Manipulation Games: Psychology & Marketing,' a podcast that explores the intricate dance between the human psyche and the world of marketing. Join hosts Gene and Darren as they explore how psychological principles influence marketing strategies, and vice versa, revealing the subtle art of persuasion that shapes our decisions and behaviors. Each episode of 'Manipulation Games' will take you on a journey through fascinating topics at the intersection of psychology and marketing. From the role of storytelling in brand creation to the psychological triggers behind consumer behavior, Gene and Darren unpack the tactics and strategies used by marketers to captivate their audience. But it's not just about marketing. 'Manipulation Games' also shines a light on how understanding these principles can lead to personal growth and better decision-making. Through insightful discussions, expert interviews, and real-world examples, this podcast will equip you with the knowledge to navigate the manipulative tactics in marketing and everyday life. Whether you're a marketing professional seeking to refine your craft, a psychology enthusiast curious about the power of influence, or someone interested in the ethical implications of manipulation, 'Manipulation Games: Psychology & Marketing' promises a thought-provoking exploration of how we are shaped and motivated by the world around us. Join us as we unravel the mysteries of the mind and the market, one episode at a time.

  1. Augustus Caesar PR Masterclass: Marketing Psychology Lessons from Ancient Rome, "The Boy" Emperor

    2 DE JAN.

    Augustus Caesar PR Masterclass: Marketing Psychology Lessons from Ancient Rome, "The Boy" Emperor

    Lets discuss the marketing psychology behind Augustus, Rome's first emperor, in this episode of Manipulation Games: Psychology & Marketing. Gene and Darren, joined by Dr. Ian Silva, a PhD in Classics from Princeton, explore Augustus’ rise to power and his revolutionary use of branding, propaganda, and public perception to shape history. From his unexpected rise to power after the assassination of Julius Caesar in 44 BC, to his masterful use of PR and symbolism to shape public perception, we explore how the young Augustus navigated the turbulent political landscape of ancient Rome. Discover how Augustus leveraged events, imagery, and clever branding to position himself as a revered leader and how these ancient lessons remain relevant today. Learn how Augustus transformed from an unassuming 18-year-old into the ruler of an empire, using: - Symbolism and storytelling to create his “divine” image- Strategic partnerships with poets like Virgil to craft narratives- Spectacle and public events to win the hearts of the people- Messaging, audience targeting, and brand building Through parallels with modern marketing and politics, this episode highlights how ancient techniques continue to influence today's strategies. Whether you're a history buff or an aspiring marketer or influencer, you'll uncover insights from one of history’s greatest manipulators of public perception and personal branding. Timestamps: 00:00 The Assassination of Julius Caesar 01:30 Introduction to the Podcast 01:58 Augustus: The Rise of a Leader 06:21 The Political Landscape of Rome 22:12 The Alliance and the Triumvirate 24:22 Mark Antony and Cleopatra 31:44 Augustus' Propaganda Techniques 34:25 The Role of Poets in Roman Politics 40:11 Modern Parallels: Rewriting History 42:23 Augustus' Military Strategy and Leadership 44:43 Caesar vs. Augustus: Leadership Styles 48:26 The Power of Names and Symbols 55:41 Augustus' Legacy and the Importance of Symbolism 58:43 The Capricorn Symbol and Augustus' Mausoleum 01:05:52 The Timelessness of Effective Branding 01:08:57 Conclusion 🛎️ Don't forget to follow our channel and podcast for more in-depth explorations into the psychology and marketing strategies that influence our world. #Augustus #MarketingPsychology #RomanHistory #Psychology #MarketingStrategies #AncientRomanHistory

    1h10min
  2. Starting a Cult: The Psychological Tactics High Control Groups Use To Terminate Thought

    27/11/2024

    Starting a Cult: The Psychological Tactics High Control Groups Use To Terminate Thought

    We explore cults and the thought terminating tactics they use to manipulate and control those trapped within them.   You'll learn about red flags to look out for, and how to draw the line between a dangerous cult tactics or cultish behavior.  You'll also learn to answer the simple question, "Are you in a cult?" by outlining the cult tactics that cause harmful behavior. We begin with the true story of Ron Jones' 1967 experiment at Cubberley High School in Palo Alto, which illustrated how easily people can fall into high-control group dynamics. We break down key concepts like 'thought-terminating cliches' that nullify critical thinking, and 'loaded language' that redefines familiar terms to control perception. The podcast also touches on the psychological needs cults meet, such as the need for certainty and transcendent experiences, making them dangerously compelling. We also dissect how cults exert control over individuals, utilizing tactics such as love bombing and the manipulation of language. We explore the psychological allure of cults, such as the certainty they offer and the transcendent experiences they provide. Key examples, from the Jonestown Massacre to modern-day fitness cults and multi-level marketing (MLM) companies illustrate these techniques in action. The episode serves as both an educational tool and a cautionary tale, stressing the importance of critical thinking and awareness to avoid falling prey to manipulation. From historical case studies like Jim Jones and the Manson Family to modern examples like NXIVM and commercial entities borrowing cult-like tactics, this episode uncovers the myriad of ways high-control groups maintain their grip on followers. Through personal anecdotes and research, we aim to equip listeners with the knowledge to recognize and resist manipulative influences. Whether you're interested in psychology, history, or marketing, this episode offers valuable insights into the dark art of manipulation. Join Darren and Gene as we unravel the mechanics behind one of the most terrifying facets of human psychology on Manipulation Games: Psychology and Marketing podcast! Timestamps00:00 The Third Wave Experiment: A Chilling Lesson03:11 Introduction to Cult Psychology04:30 Psychological Tactics of Cults08:10 The Milgram Experiment: Obedience to Authority10:48 Prevalence of Cults in Modern Society26:23 Defining and Identifying Cults44:14 Appeal of Cults and Red Flags45:55 Scientology and the Internet's Impact47:45 NXIVM: From Success Courses to Scandal48:56 The Power of Indoctrination52:28 The Role of Certainty and Transcendent Experiences01:01:38 The Importance of Critical Thinking01:13:12 The Allure of Transcendent Experiences01:24:48 Physical and Mental Transcendence01:30:57 The Power of Hypnosis and Suggestibility01:32:54 The Desire to Believe in the Supernatural01:34:19 Transcendent Experiences and Cult-Like Therapy01:37:50 The Appeal and Control Tactics of Cults01:56:18 The Role of Language in Cults02:08:36 Recognizing Cultish Behavior in Everyday Life02:13:11 Conclusion and Final Thoughts

    2h14min
  3. Unlocking Charisma: How Power and Warmth Can Develop Irrational Influence Through Emotional Resonance

    24/10/2024

    Unlocking Charisma: How Power and Warmth Can Develop Irrational Influence Through Emotional Resonance

    We discuss the psychology of charisma on the topic of "Becoming Magnetic" We break down the enigmatic qualities that make some people irresistibly charismatic and others struggle to connect, despite being equally capable or talented. Emotional Resonance & Charisma, the art of influence isn't always logical! If you've ever wondered why certain individuals naturally attract attention and admiration—be it in relationships, business, or leadership—this episode is for you. Gene explains how charisma operates on an emotional, rather than logical, level, and compares it to learning to play a musical instrument. Discover the hidden dynamics of power, warmth, and presence, and learn how you can develop these traits to elevate your personal and professional life. Topics Covered: What is charisma, and why it matters in career, dating, sales, and leadership.The science behind charisma as "irrational influence" and how it shapes our perceptions.How psychological research reveals the factors contributing to charisma.The role of emotional resonance and communication, likened to a musical instrument.Practical strategies to develop both stage charisma and personal charisma.Insights from FBI hostage negotiation techniques that can help foster personal charisma in everyday interactions.Key Takeaways: Charisma can be learned: It’s not an innate gift but a skill you can practice, like playing the chords of a guitar.Cocky-Funny: A formula that combines fun and arrogance to create magnetic energy.Presence & Warmth: The foundation of personal charisma is making others feel heard and understood.Emotional Contagion: The secret behind resonant leadership and how it boosts team performance.Tactical Empathy: Techniques from hostage negotiation that translate into better personal interactions.If you’ve ever felt overshadowed or overlooked, this episode will empower you to unlock the secrets of charisma and use it to transform your social interactions, leadership potential, and personal confidence.00:00 Intro04:40 The Recipe for Charisma06:18 Charisma as a Learnable Skill & Musical Metaphor17:08 The Hidden Forces of Charisma24:19 MIT Media Lab Research28:55 Factor Analysis of Charisma35:27 The Halo Effect and Charismatic Leaders37:17 Story of Gabriele D'Annunzio41:15 Seminar Industry, Dark Side of Charisma44:03 Marketing Lessons from Eben Pagan46:10 The Concept of 'Cocky Funny'49:31 Balancing Power and Warmth55:27 Different Forms of Power01:06:40 Emotional Contagion and Stage Charisma01:15:58 The Role of Emotional Intelligence in Leadership01:20:08 Setting the Mood: The Leader's Role01:24:51 Resonant Leadership: Internal State Management01:28:47 Developing Charisma: Practice Makes Perfect01:44:34 FBI Hostage Negotiation Techniques01:59:00 Conclusion

    2h
  4. Becoming Someone Else: Personas, Alter Egos, Masquerades, and Playing the Fool

    30/09/2024

    Becoming Someone Else: Personas, Alter Egos, Masquerades, and Playing the Fool

    We dig deep into the transformative power of personas, masks, and alter egos. Discover how becoming someone else can actually lead you to your most authentic self and help you break through psychological barriers holding you back. Episode Highlights: 1. Ego Protection & Freedom from Being Yourself - Historical Significance of Masks: Explore how masks have been used throughout history, from the Venetian Carnival to ancient Roman festivals, to provide anonymity and flatten social hierarchies.- The Concept of the Shadow Self: Dive into Jungian psychology and understand how acknowledging and embracing your hidden side can lead to personal growth.- Authenticity Through Role Play: Learn why adopting a persona can free you from societal constraints and allow you to express your true self without fear or shame. 2. Performance Enhancement Through Alter Egos - Athletes & Alter Egos: Hear about how sports legends like Kobe Bryant ("Black Mamba") and Beyoncé ("Sasha Fierce") used alter egos to enhance their performance and separate their professional and personal lives.- Enclothed Cognition: Discover the science behind how wearing certain clothing can influence your cognition and behavior, boosting confidence and performance.- Practical Applications: Get tips on how you can create and use your own persona or alter ego to overcome self-doubt and achieve your goals. 3. Wrapping the Message & Playing the Fool - The Archetype of the Fool: Understand how playing the fool can be a powerful tool in conveying truth and wisdom, as seen in literature and modern media.- Humor & Messaging: Learn how humor and exaggerated characters can make messages more impactful and digestible, citing examples from marketing and entertainment.- Authentic Communication: Find out how adopting a persona can help you communicate more effectively and authentically with others. Why You Should Listen:- Break Psychological Barriers: If you've ever felt held back by self-imposed limitations, this episode offers actionable insights into overcoming those barriers.- Enhance Your Performance: Whether in sports, arts, or business, learn how adopting an alter ego can elevate your performance to new heights.- Improve Communication Skills: Gain strategies on how to make your message more compelling and engaging through personas. Join the Conversation:Have you ever used a persona or alter ego to navigate through life's challenges? Share your experiences and thoughts in the comments below! Don't forget to like, subscribe, and hit the notification bell to stay updated on future episodes of the Manipulation Games: Psychology & Marketing podcast with Gene and Darren. If you found this episode valuable, please share it with friends and colleagues who might benefit from it. 00:00 Intro01:12 About Personas02:29 Exploring the Concept of Authenticity05:24 The Shadow Self and Role Play10:17 Ego Protection and Performance Enhancement14:11 The History and Symbolism of Masks33:39 The Alter Ego Effect in Sports41:08 Marilyn Monroe: A Case Study in Personas46:45 The Role of Personas in Acting and Music49:53 The Power of Persona in Music50:26 Ego Protection and Exaggerated Versions of Self56:38 Enclothed Cognition: The Science of Performance Enhancement01:03:09 The Role of Symbols and Totems01:13:27 The Fool: Communicating Through Exaggerated Characters01:28:02 Wrapping Up: Embracing Alter Egos

    1h31min
  5. Unlocking Hypnosis: Influence and Marketing Techniques Using the Power of Descriptive Language

    26/08/2024

    Unlocking Hypnosis: Influence and Marketing Techniques Using the Power of Descriptive Language

    Gene and Darren explore the real-world impact of hypnosis, explaining how it works and how it's used in both therapy and marketing. We look into the science behind neuroplasticity and show how vivid, descriptive language can guide people into certain emotional states, making them more open to suggestions and influence. We also discuss how hypnosis can help rewire the brain for personal change, like overcoming fears and trauma, while also showing how marketing companies use similar techniques to shape perceptions and behaviors. From branding to self-hypnosis, we investigate how the power of suggestion shapes the world around us, whether we're aware of it or not. 00:00 Intro00:51 Welcome to Manipulation Games02:50 Emotional Decision Making05:51 Power of Descriptive Language10:09 Hypnosis and Therapy18:45 Marketing and Hypnosis30:04 The Evolution of Smoking Perception31:12 Branding and Hypnotic Associations37:04 Trauma, PTSD, and Hypnosis40:39 Self-Hypnosis and Overcoming Fears48:02 Hypnosis in Marketing and Sales01:00:27 Conclusion Welcome to Manipulation Games: Psychology and Marketing podcast where we bridge the gap between psychology and marketing to break down our understanding on how to become better marketers and influencers.

    1h2min
  6. How Google Lost Its Way: From "Don't Be Evil" to Illegal Monopoly with Andrew Bloom

    13/08/2024

    How Google Lost Its Way: From "Don't Be Evil" to Illegal Monopoly with Andrew Bloom

    Inside Google's Ad Monopoly: Unveiling the DOJ's Major Decision and Future In this eye-opening episode of the Manipulation Games: Psychology & Marketing podcast, we dig deep into the remarkable revelations about Google's alleged monopoly and the significant decision by the Department of Justice that found the tech giant in violation of Section 2 of the Sherman Act. Join our host and expert marketing guest Andrew Bloom as we explore how Google's dominance in advertising and search has molded the digital landscape and often crossed ethical boundaries, especially through the notorious 'Code Yellow' project. We reveal the techniques Google used to manipulate auctions for maximum revenue and discuss the widespread consequences for advertisers and users. The episode spans Google's rise to power, its initial ethical stance, and the shift to profit-driven motives. Additionally, we analyze the operational intricacies of Google's auction system for product recommendation ads and the need for a transparent, ethical framework in AI-driven advertising. Our conversation extends to the long-term impact of monopolistic practices in ad tech, drawing parallels with historic tech disruptions. We conclude with an optimistic discussion on fostering ethical behavior through structured incentives and the potential for innovative solutions from the tech community.  Don’t miss out on this comprehensive analysis whether you're an industry pro, an advertiser, or a Google product user. 00:00 Introduction: Why Are We Talking About Google?02:38 The Power of Targeted Advertising05:22 The DOJ's High-Profile Decision Against Google06:37 Google's Mission and Early Ideals12:16 The Evolution of Search Engines15:31 The Birth of Google and PageRank27:00 Google's Auction System and Quality Score44:18 Monopolies & DOJ's Findings on Google's Practices44:46 The Importance of Search Advertising47:35 Google's Market Dominance and Lack of Competition49:41 Code Yellow: Google's Dark Strategy58:08 Shadow Bidding and Artificial Inflation01:11:31 The Role of AI in Search and Advertising01:19:35 The Future of Advertising and Regulation

    1h27min
  7. Understanding Persuasion and Rhetoric from Ancient Rome with Dr. Ian Silva

    01/08/2024

    Understanding Persuasion and Rhetoric from Ancient Rome with Dr. Ian Silva

    We are joined by Dr. Ian Silva, a PhD in Classics from Princeton, to explore the art of rhetoric in ancient Rome and lessons we can learn from the past on the art of influence. Dr. Silva delves into the political strategies of iconic figures like Gaius Gracchus, Cicero, and Julius Caesar, highlighting how their persuasive speech and rhetorical mastery shaped their power and influenced society. Our conversation examines the enduring impact of these ancient techniques, drawing parallels to contemporary politics, marketing, and public speaking. Discover how the lessons of the past can enhance modern strategies and communication. Whether you're interested in history, psychology, or marketing, this episode offers valuable insights into the timeless power of rhetoric. Join us for a fascinating journey into the roots of persuasive communication and its relevance today. Don't miss this exploration of the strategies that continue to shape our society. Timestamps:00:00 Intro02:39 Understanding the Classics04:15 The Fall of the Roman Republic05:04 The Power of Rhetoric in Ancient Rome09:45 Gaius Gracchus and His Reforms18:34 Cicero's Rise to Power24:38 The Catiline Conspiracy38:38 Cicero's Decision and Its Consequences39:32 Political Manipulation in Ancient Rome41:08 Lessons from the Roman Republic for Modern Governance43:23 Caesar's Rise and the Fall of the Republic48:45 The Civil War and Caesar's Assassination56:10 Augustus: The Rise of Rome's First Emperor01:00:36 The Legacy of Roman Political Strategies01:09:04 The Julian Calendar Reform01:11:21 The Importance of Studying Ancient Rhetoric01:16:50 Conclusion and Final Thoughts

    1h17min
  8. Dark Triad of Toxic Personalities: Understanding Narcissism, Psychopathy, and Machiavellianism

    01/07/2024

    Dark Triad of Toxic Personalities: Understanding Narcissism, Psychopathy, and Machiavellianism

    Do you know a narcissist, Machiavellian, or psychopath in your life?  Please share your story! Welcome to this episode of Manipulation Games: Psychology & Marketing podcast, where we explore the murky waters of dark personalities and relationships. We're diving deep into the dark triad: narcissism, Machiavellianism, and psychopathy, uncovering the evolutionary reasons behind these traits and how they show up in everyday life. We'll decode game theory's prisoner's dilemma to better understand human behavior, cooperation, and betrayal. You'll also get practical strategies for identifying and managing these dark personalities in all areas of life. In addition, we're shedding light on the intense yet often toxic relationships involving narcissism and borderline personality tendencies. We explore their balance between amusement, calmness, and emotional dependency. Learn how to spot the highs and lows of these relationships—from dopamine-charged honeymoon phases to oxytocin-driven commitments—and the importance of maintaining emotional awareness and stability. Join us for insights and tips aimed at fostering healthier, more balanced relationships. 00:00 Introduction02:46 Exploring Dark Personalities: The Dark Triad05:48 Betrayal as Strategy: The Prisoner's Dilemma11:17 Game Theory and Axelrod's Tournament30:46 Psychological Hunger and Personality49:32 Understanding Psychopathic Traits52:17 Psychopaths in the Corporate World57:16 Recognizing Psychopathic Behavior01:01:59 Dealing with Narcissists and Psychopaths01:08:47 Navigating Relationships with Dark Personalities01:23:50 The Science of Love and Relationships01:28:51 Final Thoughts and Advice What is the Dark Triad? Narcissism is a self–centered personality style characterized as having an excessive preoccupation with oneself and one's own needs, often at the expense of others. Machiavellianism is the name of a personality trait construct characterized by interpersonal manipulation, indifference to morality, lack of empathy, and a strategic focus on self-interest. Psychopathy, or psychopathic personality, is a personality construct characterized by impaired empathy and remorse, and bold, disinhibited and egocentric traits, masked by superficial charm and the outward appearance of apparent normalcy.

    1h31min
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Welcome to 'Manipulation Games: Psychology & Marketing,' a podcast that explores the intricate dance between the human psyche and the world of marketing. Join hosts Gene and Darren as they explore how psychological principles influence marketing strategies, and vice versa, revealing the subtle art of persuasion that shapes our decisions and behaviors. Each episode of 'Manipulation Games' will take you on a journey through fascinating topics at the intersection of psychology and marketing. From the role of storytelling in brand creation to the psychological triggers behind consumer behavior, Gene and Darren unpack the tactics and strategies used by marketers to captivate their audience. But it's not just about marketing. 'Manipulation Games' also shines a light on how understanding these principles can lead to personal growth and better decision-making. Through insightful discussions, expert interviews, and real-world examples, this podcast will equip you with the knowledge to navigate the manipulative tactics in marketing and everyday life. Whether you're a marketing professional seeking to refine your craft, a psychology enthusiast curious about the power of influence, or someone interested in the ethical implications of manipulation, 'Manipulation Games: Psychology & Marketing' promises a thought-provoking exploration of how we are shaped and motivated by the world around us. Join us as we unravel the mysteries of the mind and the market, one episode at a time.

Informações

  • Criado por
    Envoice Media
  • Anos de atividade
    2024 - 2025
  • Episódios
    19
  • Classificação
    Livre
  • Copyright
    © 2025 Envoice Media

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