Content Strategy Insights

Larry Swanson
  • 4,9 (22)
  • NEGÓCIOS

Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).

  1. Manny Silva: Docs as Tests for Resilient Technical Documentation

    9 DE JUN.

    Manny Silva: Docs as Tests for Resilient Technical Documentation

    Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing. Manny Silva has created Docs as Tests, a system that integrates a set of well-developed practices and a collection of engineering tooling, to help technical communicators streamline and constantly improve their software documentation work. https://ellessmedia.com/csi/manny-silva/

    36min
  2. Jeff Eaton: Content Observability in Complex Systems

    21 DE ABR.

    Jeff Eaton: Content Observability in Complex Systems

    Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing. At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity.  Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return on their content investment. https://ellessmedia.com/csi/jeff-eaton-2/

    32min
  3. Jeffrey A. "jam" McGuire: The Value Map Content Framework

    2 DE ABR.

    Jeffrey A. "jam" McGuire: The Value Map Content Framework

    Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts. Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align internal stakeholders on strategy and messaging and to efficiently deliver the right content to both business and technical users of the product. https://ellessmedia.com/csi/jam/

    40min
  4. Greg Dunlap: Designing Content Authoring Experiences

    25 DE FEV.

    Greg Dunlap: Designing Content Authoring Experiences

    Experience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served. In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how to design better interfaces, streamline workflows, and otherwise improve the lives of content authors and managers. https://ellessmedia.com/csi/greg-dunlap-2/

    31min
  5. Sarah Johnson: Moving Content Forward with Content-first Design

    2 DE FEV.

    Sarah Johnson: Moving Content Forward with Content-first Design

    Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content practice. https://ellessmedia.com/csi/sarah-johnson/

    30min
  6. Leah Buley and Joe Natoli: The UX Team of One

    17 DE JAN.

    Leah Buley and Joe Natoli: The UX Team of One

    Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft. Leah Buley and Joe Natoli recently revised "The UX Team of One" to share their pragmatic take on solo UX practice, deftly balancing the application of human-centered research insights with the need to show the business value of UX work. https://ellessmedia.com/csi/ux-team-of-one/

    33min
  7. Rob Punselie: Content Jobs to Be Done

    9 DE JAN.

    Rob Punselie: Content Jobs to Be Done

    A truly customer-focused content strategy is the cornerstone of good customer experiences.  Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework.  This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies. https://ellessmedia.com/csi/rob-punselie/

    31min
  8. Alan J. Porter: Storytelling for Enterprise Content Strategy

    09/12/2024

    Alan J. Porter: Storytelling for Enterprise Content Strategy

    Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft.  Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations. https://ellessmedia.com/csi/alan-porter/

    32min
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Sobre

Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).

Informações

  • Criado por
    Larry Swanson
  • Anos de atividade
    2017 - 2025
  • Episódios
    215
  • Classificação
    Livre
  • Copyright
    © Copyright 2017-24 Larry Swanson & Elless Media
  • Site do podcast
    Content Strategy Insights