ValuClarity

Mark Boundy
  • 5,0 (4)
  • EMPREENDEDORISMO
  • DUAS VEZES/MÊS

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

  1. 20/09/2023

    Tom Brady and Flow Pharma, Differentiation and Value

    Your customer value comes from your differentiation. Tom Brady, VP of Business Development for Flow Pharma and I talked about Flow's differentiation, which is pretty powerful. We explored what customer outcomes can be achieved using that differentiation, and then what markets/customer groups most desire those outcomes. Flow is building a business exactly along those lines Learn more about your ad choices. Visit megaphone.fm/adchoices

    37min

  2. 21/08/2023

    Rhys Ryan and Ekkobar The difference between social media analytics & social media insights

    Rhys Ryan leads Ekkobar, who leapfrogs social media analytics. Where analytics can tally clicks, likes, shares, seconds on a page etc., Ekkobar's social media insights figure out what people are thinking about you, how bad that misstatement was -- or wasn't -- and what they intend to do about it. Learn more about your ad choices. Visit megaphone.fm/adchoices

    28min

  3. 24/07/2023

    Peter Voss of AIgo talks about Artificial Intelligence, ChatBots, and the promise of learning, Conversational AI

    Peter Voss is the founder and CEO of Argo, whose AI has upped the chatbot interactions that companies can have with customers. We talked about what AI currently does, and what AI can't yet do that makes AI so artificial. We also talked about how AI helps clients provide value to customers better than chatbots. Learn more about your ad choices. Visit megaphone.fm/adchoices

    26min

  4. 12/06/2023

    Mark Boundy Asks for your Feedback

    I've been ruminating lately about the challenge of helping big organizations sell and price value more effectively...vs. the challenge of helping more agile companies become more holistic in their pursuit of customer value. There's a huge difference. Doing the first is straightforward and pays well. Doing the second requires searching for that rare company who's ready to do something special - which is simple in concept, but hard to implement in a company who is tied to convention. Learn more about your ad choices. Visit megaphone.fm/adchoices

    10min

  5. 29/05/2023

    Darrell Amy talks about his practice and his latest.

    Darrell Amy and I are kindred spirits who believe in the importance of customer value. He co-hosts the Selling From the Heart Podcast, and his book "The Revenue Growth Engine" is on my bookshelf -- extolling how to coordinate sales and marketing functions in your organization. We help somewhat different clients: he likes working with companies who sell a repeated purchase that is differentiated by how the customer is sold to, where I like helping clients who are looking for a trusted consultant to help them make a better buying decision. It turns out that sellers are the X factor in both situations. Great stuff! Learn more about your ad choices. Visit megaphone.fm/adchoices

    36min

  6. 08/05/2023

    David Newman and his newest book, Do It! Sales

    David Newman has released his newest book, "Do It! Selling" (the latest in his "Do it!" series of books). David is an old friend, and serves speakers, coaches and consultants who have strong intellectual property, but who aren't confident in their ability to get more of the right clients at the right prices. This latest book is a home run for those audiences, but is a great sales primer for anyone launching out in the world of sales. We talked about his book, and our shared passion for selling -- and pricing -- more value. Learn more about your ad choices. Visit megaphone.fm/adchoices

    34min

  7. 24/04/2023

    Tim Rohrer Shares the Lessons of his Greatest Sales Mentor.

    Tim Rohrer wrote and published "Sales Lessons of the World's Greatest Mentor" as an homage to the most influential person in his career. This was a work of love, and shares lessons in story format -- super impactful, and a super easy read. This is a highly recommended book! Learn more about your ad choices. Visit megaphone.fm/adchoices

    27min

  8. 10/04/2023

    Julie Roehm and I talk about Customer Experience, Value, and Delivering it Company-wide

    Julie Roehm has held positions with some of the world's greatest companies, most recently as Chief Experience Officer with Party City -- is there anything more "customer experience" than a company that helps the world celebrate stuff? Julie and I talked about some of her very sophisticated -- yet simple -- innovations that she drove. What an incredible interview. Thanks, Julie! Learn more about your ad choices. Visit megaphone.fm/adchoices

    37min
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Classificações e avaliações

5
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Sobre

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

Informações

  • Criado por
    Mark Boundy
  • Anos de atividade
    2020 - 2023
  • Episódios
    160
  • Classificação
    Livre
  • Copyright
    © ValuClarity, LLC.