Marketing and Margaritas Marketing and Margaritas

We all have to start from somewhere, and when you have a small budget, investing in the right marketing is crucial. On today's Margi Hour, we answer Lorna's question about how we would spend our first $1,000 when it comes to marketing.



YOUR VOTE MATTERS:

Thank you to our listeners for all your support and meaningful messages. This podcast has gone above and beyond what we expected, and we have YOU to thank for it.

In the upcoming month, we'll be launching a subscriber option to give you more value. Think mini masterclasses with both Ruby and Madelene, going into more depth around their expertise. These episodes will range between 50-120 minutes and feature weekly in your ears. Imagine group coaching sessions with two expert marketers.

We'd love your vote on whether you would be interested in subscribing and also how much you'd be willing to pay.
As always, thank you for your support. We couldn't do this next step without you.



Lastly, if you have a question for Margi Hour jump into our DMs: https://www.instagram.com/marketingandmargaritas_/

Today's episode is all about ManyChat and how you can use this tool in your business strategy for Instagram Automation.

We cover using ManyChat to:


Generate new leads 


Start DM conversations


Grow an email list


Automate a part of your Instagram strategy


Create a new sales funnel

Grab your pen and paper, it's a good one!

Ps. are we social yet? Come and say hi over at @marketingandmargaritas_

Have you heard about all the buzz surrounding Advantage+? Curious about what this campaign actually offers?

In this episode, we explore what this new feature on Meta entails, its potential benefits for your business, and whether it's worth incorporating into your strategy.

If you're actively managing ads, this episode is a valuable resource for understanding how to leverage this feature effectively.



Follow @marketingandmargaritas_ or @made_creativeco for more ads advice

Have you ever wondered what marketers mean when they say CPA, CPC, or CTR? We've got you covered.

Join us as we break down the meaning of these common ad metrics. Whether you're a seasoned marketer or just starting out, understanding CPA (Cost Per Acquisition), CPC (Cost Per Click), and CTR (Click-Through Rate) is essential for optimising your advertising campaigns and maximising ROI.



Tune in to learn how these metrics impact your marketing strategy and gain insights to navigate the advertising landscape like a pro.



Follow

@marketingandmargaritas_

@made_creativeco

This month's Margi Hour is from Nathalie who wanted to know how to get discovered on Instagram by your ideal clients.

In this episode we discuss:


How to see who your account is being pushed out to (is it being put in front of your niche or a completely random account?)
How to change who Instagram pushes your account out to (aka how can we play by the algorithms rules)
How to find your ideal clients on Instagram

If you have a question you would like us to dive deep into for our next episode of Margi Hour, be sure to slide into our DM's and hit us up at @marketingandmargaritas_

Ps. you can follow Ruby and Maddie as well over at:

@ruby.consultants and @made_creativeco

Have you been thinking about growing your email list? Paid social is a great method to not only get in front of your ideal audience but grow a list of subscribers fast.



In this episode we dive into the lead gen strategies both service and ecommerce businesses can use and the best way to set these up in ads manager.



Be sure to follow us over on Instagram @marketingandmargaritas_