Marketing for Designers with Masha Koyen Masha Koyen

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Now, back to the episode…


If you ever caught yourself thinking that Facebook ads is not for you because you’re an interior designer and that’s not an effective marketing tactic for your design business….you’ll want to listen to this. Think of this as a Facebook Ads 101!

I’m so excited to dive into this topic with my guest, Carolyn Fagerholm, an ad strategist and the one-woman show behind CMF and Company. Carolyn is passionate about helping entrepreneurs take advantage of Meta ads without becoming overwhelmed or frustrated by the process.

Meta ads (Facebook and Instagram ads) can be a game-changer for your interior design business. Whether you're looking to increase brand awareness, drive traffic to your website, or generate leads, Facebook ads offer a versatile and effective way to reach your goals.

In today's episode, we’ll explore:


What Facebook ads are and how they differ from other marketing initiatives.

The various objectives you can achieve with Facebook ads, from driving traffic to boosting engagement.

How to get started with Facebook ads, including the importance of installing the Facebook Pixel.

How to structure your Facebook ad campaign, including setting objectives, targeting audiences, and creating engaging ad creatives.

Practical tips for testing and optimizing your ads to ensure they perform well and deliver results.


My guest today to talk about Facebook ads is Carolyn Fagerholm, a Meta and Facebook and Instagram ad strategist. Carolyn brings a wealth of knowledge about how to effectively use Meta ads to grow your business. Outside of business, she’s a professional singer and actress, coffee lover, and avid reader. I’m thrilled to share her insights with you all.

What you’ll learn:


How to strategically use Meta ads to enhance your visibility and build credibility.

The different types of objectives available in Meta ads and how to choose the right one for your business.

The importance of setting up the Facebook Pixel and how it can help you create powerful ads.

Tips for creating engaging ad creatives that resonate with your target audience.

How to test and optimize your ads for better performance and results.


Connect with Carolyn:


Instagram
Facebook

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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:


GET MASHA’S WEEKLY EMAILS
Masha’s Instagram
Masha’s Website
Book a call with Masha

Don’t miss this episode packed with actionable insights!

Hold up…before I tell you all about this episode….I wanna find out if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here.

Now let me tell you about this episode….

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Attracting your dream clients is one of my favorite topics to talk about! After all, I write copy with that very goal. 

Fact: One of the most effective ways to attract great clients is by building a strong personal brand and utilizing it as a key marketing strategy. A strong personal brand sets you apart from the competition, creates a memorable impression, and helps potential clients understand your unique value. It builds trust and establishes you as an authority in your field, making clients more likely to choose you over others.

In today's episode, we’re diving deep into how brand photography can play a pivotal role in this journey. By strategically using high-quality, authentic photography, you can not only enhance your visibility but also build credibility, ensuring that your dream clients see you as the go-to expert in your field.

What you’ll learn:


How brand photography can captivate your audience from the get-go

What makes a brand photo truly resonate with your target clients

How to prep for a brand photo shoot and essential tips and tricks to ensure your brand photography session runs smoothly and successfully

How to capture the true essence of your brand and personality through photos

Practical ways to use your brand photos across various marketing channels to attract your ideal clients.


Featured guest:

Joining me on the Marketing for Designers podcast, the show for interior designers, is Avalon Mohns of Avalon Mohns Photography. Avalon is a brand and portrait photographer specializing in brand visuals for small business owners. Since 2019, she has helped over 100 small business owners create a brand they love and get photos that move the needle in their businesses. 

I’m so excited to talk to Avalon and hear her insider tips on making brand photography work for your interior design brand. I hope you find the episode super insightful as much as I did.

Connect with Avalon:


Her website

Instagram


Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:


GET MASHA’S WEEKLY EMAILS

Masha’s Instagram

Masha’s Website

Book a call with Masha


Don’t miss this episode packed with actionable insights!

Waaaait before I tell you all about this episode….are you on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here.

Now let me tell you about this episode….

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Think PR is only for the big leagues? Think again. Today we're busting the myth that only large design firms with big budgets can benefit from public relations. Whether you're a solo interior designer or part of a small studio, PR might be the next best step for your growth.

What you’ll learn:


The real impact of PR on business growth, beyond just big names and big games.

Key preparations for PR success: What needs to be in place before you dive in? Things to consider: your interior design website messaging, active social media account, curated photography….tune in to learn what else must be considered

From visibility to credibility: How PR can open new doors for your business, regardless of its size.


Featured guest:

Joining me on the Marketing for Designers podcast, the show for interior designers, is Allyson Conklin, founder of ACPR, who specializes in transforming how interior designers approach and utilize PR. 

I’m so excited to talk to Allyson and hear her insider tips on making PR work for your interior design brand, debunking common myths along the way.

Ready to shift your perspective on PR and discover how it can be tailored to fit your business, no matter its size? This episode is packed with awesome insights that could redefine your approach to public relations. Tune in to learn how to strategically position your interior design business in the media landscape.

Connect with Allyson


Her website
Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:


GET MASHA’S WEEKLY EMAILS
Masha’s Instagram
Masha’s Website
Book a call with Masha

Don’t miss this episode packed with actionable insights!

If you’ve ever considered rebranding your business, this episode is for you. I’m currently completely rebranding my business and that means a brand new website, new messaging, new visual identity, new brand photography, new look and feel. On this episode, I’m sharing what my rebranding journey looks like.

If you're curious about what it takes to rebrand and why you might consider it, you're in the right place.

What you’ll learn on this episode:


Discover the unexpected reasons that could prompt a rebrand – it's not just about not liking your logo

Learn about the massive shifts that come with targeting a high-end clientele or expanding globally.

I'll share some personal revelations on how my business has outgrown its original brand and the strategic moves I'm making to realign it.


What I’m covering:


I'm taking you behind the scenes of my rebranding process, from the initial internal audits to the creative overhaul of my visual identity.

Hear about the strategies I used to delve into my target audience's needs and how this understanding is transforming my business.

Plus, I'll give you a sneak peek into the development of my new brand voice and how I'm planning to roll everything out.


Teaser:

We're also talking about the nitty-gritty of website redesigns and what it takes to create a brand that truly stands out. Also…you’ll hear about the branding photoshoot – it's not just about looking good, it's about telling a story.

Rebranding might be just what your business needs to connect more deeply with your audience and step up your game. Tune in to get inspired and maybe even kickstart your own rebranding journey.

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:


Masha’s Instagram

Masha’s Website

Book a call with Masha


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Pinterest–who’s using it in their interior design business? And if you’re not–you’ll want to tune in to today’s episode and see what Pinterest is all about and how it can help your interior design business. We’ll also chat about how your audience is using it. Did you know Pinterest is a search engine? And its got a tremendous impact on SEO?

Joining me today is Emanuela Schneider, founder of Marketing Interiors by ES, and an expert in marketing strategy and management specifically tailored for the home industry. 

In this episode, you'll learn:


The SEO benefits of Pinterest and why Pinterest is not just a visual platform but a powerful tool for enhancing your online visibility.

How to determine if Pinterest fits your marketing strategy and how it can specifically benefit your business.

Pinterest 101: you’ll learn practical steps to integrate Pinterest effectively into your marketing strategy

What interior designers should consider when creating content for Pinterest to maximize engagement and SEO impact.
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Connect with Emanuela:

Her website

Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Masha’s Instagram

Masha’s Website

Book a call with Masha

Subscribe to receive weekly messaging advice - Masha sends one actionable marketing tip for interior designers EVERY FRIDAY

Don’t miss this episode packed with actionable insights!

This one is a juicy, juicy subject! And if I may add, one of those things many interior designers struggle with–writing content and showing up consistently! Am I right?!

Today’s guest, Jennifer Kolbuc from Mountain Top Consulting, is making a bold promise to teach you, interior designers, how to develop an efficient, smarter content plan in under 30 minutes.

In today’s episode, we'll uncover:


What is a content plan, why it's crucial not to post content sporadically but instead follow a more structured approach.
We’ll dive into the types of content that resonate most with your audience.
Jen will guide us through the steps of crafting a content plan in less than half an hour using her framework.
We’ll chat about measuring success to make sure your content plan is effective.
Aaaaand Jen will share how she helped one client gain 75,000 new followers in 5 years.

Connect with Jennifer:

Mountain Top Consulting
Jen’s Instagram
Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Masha’s Instagram
Masha’s Website
Book a call with Masha
Subscribe to receive weekly messaging advice - Masha sends one actionable marketing tip for interior designers EVERY FRIDAY

Don’t miss this episode packed with actionable insights!