Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Jessica Howard: eCommerce Marketing Coach
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.  Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.  If you’ve ever asked yourself: Why isn’t my eCommerce store earning morewhy your ad isn’t performingwhy your emails aren’t being openedwhy do people visit my website but don't buy Why are my customers finding my site from this referral source This is the show for you!  We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.  Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.  New episodes of Marketing for eCommerce Mompreneurs are released every Thursday! 

  1. 6D AGO

    38. Defining Success as a Mom & Business Owner

    As a mom and business owner, it can be so hard to define what success looks like for you. You're comparing your current output to before you had kids, you don't have the same hours per day to devote to your business as a childless 24 year old and you feel overwhelmed by all the items on your to-do list.  This episode is your reminder to sit down and reflect on exactly what success looks like to you. And then to prioritize your tasks that match your vision of success.  After listening to this episode, DM me on Instagram @2pmmarketing and tell me what your definition of success is.  Mentioned on this episode:  Paige @MomBossFreedom Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    13 min

  2. JUL 17

    37. Overcoming a Business Identity Crisis & Building the Business of Your Dreams (with Tina from Listing Studios)

    If you've ever thought about starting an Amazon store or felt unsure about who you are as a business owner, then this episode is for you. This week Jessica talks to Tina from Listing Studios all about her business journey, how to start an Amazon business and overcoming identity crisis.  Listen to this inspiring episode if you're feeling: Overwhelmed with feelings of business identity Unsure the steps to take to launch an Amazon storefrontStruggling with imposter syndrome Lost in who your ideal clients are  Resources:  Join Listing Studio's Beta Program for launching an Amazon store - take your idea all the way through launch.Listing Studios' Launch Accelerator Product Package.Follow Tina @listingstudiosJoin the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    56 min

  3. JUL 11

    36. 3 Prime Day Takeaways Small Businesses Should Steal for Q4 Success

    The biggest sales days are happening now and as a small business owner, it might feel like you can't compete. Instead of feeling "left behind," learn from what the big stores are doing to make the rest of 202, especially Q4, as successful as possible!  If you're wondering what you can learn from Prime Day and implement for yourself, then this is the episode for you!  In this episode, you'll learn:  What made the big box stores' sales so successful Why urgency is so importan tHow to optimize your website for big salesWhat messaging converts How to nurture your email list to return sales  Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    19 min

  4. JUL 3

    35. 5 Marketing Strategies for Summer for Shopify Store Owners

    It's officially summer and as a mom & business owner time is limited. If you aren't sure where to focus your limited time while still making sales for your online store, then today's episode is for you.  Listen to this episode of Marketing for eCommerce Mompreneurs if you want to know:  What marketing to keep doing this summerHow to still make money while spending time with your kids Marketing strategies that work for ecommerce businesses Feel productive while your kids are home this summer Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    12 min

  5. JUN 26

    34. Staying Productive in Your eCommerce Business This Summer

    As a mom of young kids who are home for the summer, it's difficult to manage all the responsibilities of motherhood and home management all while running an online store. You have big dreams for your Shopify or Etsy store, have a marketing strategy and you have the drive to execute it but it's hard to find the time over the summer. You also know that the summer months are notoriously slow for online sales and want to know how to prioritize your marketing efforts this summer. This episode of Marketing for eCommerce Momprenuers is the episode for you.  After listening to this episode, you'll walk away knowing:  How to handle the unpredictability of a summer scheduleThat it is normal for the summer months to have slow sales What marketing efforts are worth your time Which marketing metrics to track to build a data-driven marketing strategy so you don't waste time and money When to start prepping for Q4 sales Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    17 min

  6. JUN 12

    33. The Book Club Every Mom in Business Needs

    Today's episode is something new for Marketing for eCommerce Mompreneurs. Jessica announces the launch of her book club, Marketing Moms Book Club!  Jessica shares why she wanted to start a virtual book club, why she's focusing on a marketing book and a fiction book. It's the perfect book club for moms who are launching a business, looking to learn the ins and outs of marketing, building a community and also reading something fun each month.  This month's book club picks:  DotCom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russel Brunson. This is the 101 of marketing sales funnels and will teach you how to generate leads & get more sales. You can get the book for free on Russel's website. Dinner for Vampires by Bethany Joy Lenz. The fun book for the month is a memoir from the star of One Tree Hill all about how she successfully left a cult. You can purchase the book here. (Note: Amazon Affiliate link).Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.Listen to episode 11 of Marketing for eCommerce Mompreneurs: Why Every eCommerce Store Needs Sales Funnels.Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    16 min

  7. JUN 5

    32. Get More Email Subscribers: 5 Steps to Updating Your Opt-In

    Are you an eCommerce business owner and feel like you haven't seen many email sign ups lately? Do you feel like your email marketing is stale?  When was the last time you refreshed your opt-in? If it's been months or years, it's time to give it a refresh.  During this episode of Marketing for eCommerce Mompreneurs, Jessica shares 5 actionable steps to giving your opt-in a refresh and boost your email list. If you've asked yourself:  How do I get more email signups? What can I do to increase my email list? What's the biggest ROI for my eCommerce business? How do I get more customers for my online store?Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    10 min

  8. MAY 29

    31. 7 Steps to Actually Finding Your Ideal Customer Online

    Do you have an online, product-based business and feel like you're posting to social media consistently but not reaching exactly who you want to reach? Or that your audience just isn't connecting with what you're putting out there! Then this is the episode for you! Jessica dives into the 7 steps you need to take to really find and connect to your ideal customer online. She's sharing why it's important and exactly how to do it so you can start finding your ideal customer and start getting more sales.  After listening to this episode, you'll learn:  How to find your ideal customerHow to talk to your ideal customer so they will buy Where to find your ideal customer What content to write What hashtags to use How to connect with your ideal customer Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.Listen to episode 29 on Building an Instagram Strategy to Bring You Sales.Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    21 min
See All (39)

5
out of 5
4 Ratings

About

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.  Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.  If you’ve ever asked yourself: Why isn’t my eCommerce store earning morewhy your ad isn’t performingwhy your emails aren’t being openedwhy do people visit my website but don't buy Why are my customers finding my site from this referral source This is the show for you!  We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.  Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.  New episodes of Marketing for eCommerce Mompreneurs are released every Thursday! 

Information