Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor

This week, Erica and Cassie are catching up with Adam Cilley, Social Media Content Director at Sports Card Investor.  We first met Adam during our Clubhouse days when he was working as Senior Social Media Specialist at Clearwater Marine Aquarium, and he shared the inside scoop on how he was able to grow their TikTok by hundreds of thousands of followers.  Now, Adam joins us to uncover how to navigate social media video strategy between platforms, share his experience changing industries from non-profit to for profit, and general keys to success in a social media career.

Here's a peek at what we cover in this episode:

[00:04:32] - Adam shares what piqued his interest in social media early on and walks us through his career journey.  He also gives great interview tips for anyone looking to get started in social media. 

[00:013:35] - Adam outlines the innovative strategies he used to grow CMA's social media presence, including utilizing Cameo, starting and scaling their TikTok, and working with animal influencers.

[00:28:09] - Adam details his experience with Sports Card Investor, giving us a behind the scenes look at their current content strategy across platforms, the creation of "snackable" content on YouTube Shorts, and how they're sharing their founder's story as an audience connection touchpoint.

[00:33:33] - Adam shares his management style in working with freelancers and communication advice for social media professionals.  

[00:45:52] - Adam looks ahead to the future of social media and shares his thoughts on augmented reality and in-app experiences.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Adam's episode:

Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts

Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay

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Learn more about Sports Card Investor: https://www.sportscardinvestor.com/

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