63 episodes

Welcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with insights and considerations on relevant, practical and high interest topics in marketing. Intended to bring marketing concepts to life in an engaging way for faculty AND students! Take a listen and be sure to subscribe. New topics posted monthly.

Marketing Insights McGraw Hill

    • Arts
    • 4.9 • 9 Ratings

Welcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with insights and considerations on relevant, practical and high interest topics in marketing. Intended to bring marketing concepts to life in an engaging way for faculty AND students! Take a listen and be sure to subscribe. New topics posted monthly.

    Executive Perspective on Career in Marketing- Interview with Alan Miller, President of the COLLiDE Agency

    Executive Perspective on Career in Marketing- Interview with Alan Miller, President of the COLLiDE Agency

    Marketing today is vastly different than just a few years ago and understanding how organizations across industries leverage and support their marketing efforts is critical to success. In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University interviews Alan Miller, President of the COLLiDE Agency. He shares his thoughts on what he wished people knew about marketing, the essential elements for sports marketing success, and the advice he would give current College students interested in a career in marketing. Alan and Shane provide insights that can help marketers today as well as those who will be shaping the marketing industry of tomorrow.

    @DrShaneHunt #McGrawHill @Marketing Allan Miller, LinkedIn: https://www.linkedin.com/in/filtermiller/ Shane Hunt, LinkedIn: https://www.linkedin.com/in/shane-hunt-b9a59980?trk=people-guest_people_search-card

    Podcast Transcript

    • 7 min
    Put Down the Duckets Part 2

    Put Down the Duckets Part 2

    The topic of LGBTQ+ marketing is not limited to the month of June. Winning marketers take pride in strategically reaching diverse demographics 12 months out of the year. Listen in as Marketing Sheroe Shanita Akintonde shares the second episode of bite-sized branding tips on how to build a champion brand. LinkedIn: Professor Shanita Akintonde IG: @_SHANITASPEAKS #advertising #branding #marketing #marketinginsights #highered #DEI #DEIB #DEILeaders #diversity #equity #inclusion #diversitymatters #diverseculture #inclusivemarketing #shanitaspeaksLLC #mcgrawhill #marketingadvice #marketingmatters @_ShanitaSpeaks @American Marketing Association @American Advertising Federation @Columbia College Chicago @NAWBO National @NAWBO Chicago

    Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.  She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Podcast Transcript

    • 22 min
    Put Down the Duckets

    Put Down the Duckets

    According to Marketing Sheroe and Diversity and branding expert Shanita Akintonde, Pride Month (and beyond) is when inclusive brands must “Put Down the Duckets” in order to become LGBTQ+ brand CHAMPIONS.

    Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.  She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Podcast Transcript

    • 15 min
    C.A.R.E. Bear (er) Brands

    C.A.R.E. Bear (er) Brands

    Want to ACTIVATE strategies that reach female consumers? Interested in creating ROCK STAR brands that connect with women? Tune in to Marketing Sheroe and DEI Expert Shanita Akintonde as she provides “care shares” you can apply today! @_shanitaSpeaks #ShanitaSpeaksLLC @McGrawHill #Marketing

    Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.  She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Podcast Transcript

    • 11 min
    W.O.L.F Brands

    W.O.L.F Brands

    Marketing Sheroe Shanita Akintonde is up to her usual brand forecasting antics. In this podcast, she examines why Brands that cry W.O.L.F (Woke Opportunities to Leverage Facts), particularly in the Social Media realm, are ahead of the curve. @McGrawHill @_ShanitaSpeaks

    Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.

    She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Podcast Transcript

    • 14 min
    Unboxed Brands

    Unboxed Brands

    Join Marketing Sheroe @ShanitaAkintonde as she shares a concept she developed called "Unboxed Brands." This shortlist of companies remain rooted in core values and beliefs, regardless of the cost, which depending on the circumstances may be daunting. However, the overall value is immeasurable, as Sheroe Shanita and the brands she profiles in this podcast have discovered.

    #McDonalds #Starbucks #PepsiCo #CocaCola #Value #GroundedReality #WomensHistoryMonth

    Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.

    She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences, and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Podcast Transcript

    • 16 min

Customer Reviews

4.9 out of 5
9 Ratings

9 Ratings

Dr.Wolfe ,

Marketing Insights Podcast

Short, Engergetic and enlightening. Fun topics to consider and bring into my Marketing Principles course.

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