42 episodes

Welcome to the Marketing Insights Podcast Series.Each brief, marketing expert-hosted podcast will provide you with tips, trends and insights on relevant, practical and high interest topics that both you AND your students can use.Be sure to share with your students and/or colleagues and subscribe to stay connected to the whole series! New topics posted monthly.

Marketing Insights McGraw-Hill Education

    • Courses
    • 4.8, 6 Ratings

Welcome to the Marketing Insights Podcast Series.Each brief, marketing expert-hosted podcast will provide you with tips, trends and insights on relevant, practical and high interest topics that both you AND your students can use.Be sure to share with your students and/or colleagues and subscribe to stay connected to the whole series! New topics posted monthly.

    Pulp OR Fiction? What Jules can Teach Brands in Times of Crisis- Part 2 of 2

    Pulp OR Fiction? What Jules can Teach Brands in Times of Crisis- Part 2 of 2

    In this edition of the Marketing Insights Podcast Series, author, blogger and Marketing She-roe Shanita Akintonde share tips for how brands can derive crisis management strategies from movies, such as Pulp Fiction. If you have not done so already, be sure to listen to Part 1 of 2! Reach out to her on LinkedIn: https://www.linkedin.com/in/shanitaakintonde or follow her on Twitter @SHAKINTONDE

    • 13 min
    Pulp OR Fiction? What Jules Can Teach Brands During Times of Crisis? Part 1 of 2

    Pulp OR Fiction? What Jules Can Teach Brands During Times of Crisis? Part 1 of 2

    Join Professor Shanita Akintonde as she provides creative marketing tips for those brands dealing with COVID-19. This is part 1 of a 2 part series.

    • 12 min
    Implications for Marketers--Emerging from the Global Crisis

    Implications for Marketers--Emerging from the Global Crisis

    Listen in for 4 Emerging Implications for Marketers from Global Crisis including: customer interactions and customer experience, messaging content, changes in consumer attitudes and behaviors AND some anticipated "new normals" in marketing

    • 17 min
    How "Short Brands" Equal Big Bucks

    How "Short Brands" Equal Big Bucks

    Listen in as Professor Shanita Akintonde discusses the wonderfully wondrous ways in which well-meaning, well-rounded and well-established short brands wield mega power. What is a short brand?!? What are some examples? How do short brands fit into the larger picture?

    • 14 min
    The Role of Marketing in Crisis Management

    The Role of Marketing in Crisis Management

    What is the role of marketing in crisis management?!?What’s the best approach for dealing with communication to stakeholders in times of crisis such as Covid19?!How can marketing best assist the process of getting things back on track after the crisis...

    • 12 min
    The Marketing Impact of the COVID-19

    The Marketing Impact of the COVID-19

    Join author, educator and podcaster, Dr. Shane Hunt (Arkansas State University) andDr. John Hansen (University of Alabama-Birmingham) for a discussion on the impact of COVID-19 on retailers, supply chain, logistics, management and sales. These are...

    • 11 min

Customer Reviews

4.8 out of 5
6 Ratings

6 Ratings

Dr.Wolfe ,

Marketing Insights Podcast

Short, Engergetic and enlightening. Fun topics to consider and bring into my Marketing Principles course.

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