52 episodes

Welcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with insights and considerations on relevant, practical and high interest topics in marketing. Intended to bring marketing concepts to life in an engaging way for faculty AND students! Take a listen and be sure to subscribe. New topics posted monthly.

Marketing Insights McGraw-Hill Education

    • Arts
    • 4.9 • 7 Ratings

Welcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with insights and considerations on relevant, practical and high interest topics in marketing. Intended to bring marketing concepts to life in an engaging way for faculty AND students! Take a listen and be sure to subscribe. New topics posted monthly.

    Would You like to Buy an O-O-H (Out-of-Home )?

    Would You like to Buy an O-O-H (Out-of-Home )?

    In this “flash-from-the-past” episode, Professor Shanita Akintonde, president, ShanitaSpeaks, LLC,  provides a panoramic view of what the “great outdoors” look like from behind her insightful marketing lens. 
     
    @_ShanitaSpeaks@ColumbiaChiComm @ColumbiaChi @4As @McDonalds @KFC @AdAge @AMA_Marketing @NSA @PRSA @Toastmasters 

    • 21 min
    "Boss Brands" - Attracting & Maintaining Consumer Loyalty

    "Boss Brands" - Attracting & Maintaining Consumer Loyalty

    Join Professor Shanita Akintonde in her latest marketing medley where she unpacks what “Boss” brands do to attract and retain consumer loyalty!  

    #BrandLoyalty #Branding #BrandLove #Marketing #McGrawHill #MarketingInsights @AmericanMarketingAssociation @PRSA

    • 12 min
    Brands that Take a Stand

    Brands that Take a Stand

    In this episode, Professor and Marketing Sheroe Shanita Akintonde unveils brands that "take a stand" (i.e. use their products, goods, and services to help address racial injustice, gender inequality, and other forms of discrimination in a forthright and authentic manner).

    Similar Episodes:
    Walk it Like they Talk ItPolitical Correctness in MarketingMarketing for a Better World @_ShanitaSpeaks 
    Professor Shanita B. Akintonde | LinkedIn
    www.ShanitaSpeaks.com

    • 15 min
    Political Correctness in Marketing

    Political Correctness in Marketing

    In this edition of the Marketing Insights Podcast Series, Greg Marshall and Mark Johnston, Marketing Faculty at Rollins College, join me to discuss considerations for marketers as it pertains to political correctness. 

    To read more from Greg and Mark, visit https://marshall-johnstonmm.com/

    • 12 min
    Love Brands

    Love Brands

    Spring is in the air (finally) and so is love, as we just completed February, known by Marketers as the "Month of Love".   In this edition of the Marketing Insights Podcast Series, Professor Shanita Akintonde  offers a big box  of ‘ear candy’ via an assortment of brand ‘love’  lessons.  
    Tune in and take a big bite!   #LOVE #Brands #MHHE #Marketing #BrandLove #EarCandy @SHAKINTONDE

    • 11 min
    Wedding Brands: Top Brands, Songs and More!

    Wedding Brands: Top Brands, Songs and More!

    Join Professor Shanita Akintonde in her 20th episode as she puts a ring on wedding brands that turn couple’s “I Do’s”  into Paid. In. Full. 
    Like, Share & Spread the Word! 

    @McGrawHill @PRSA @AmericanMarketingAssociation @ToastmastersInternational @NationalSpeakersAssociation @ColorComm @ColumbiaChiComm @PRSSA #ROARR #EWN

    • 16 min

Customer Reviews

4.9 out of 5
7 Ratings

7 Ratings

Dr.Wolfe ,

Marketing Insights Podcast

Short, Engergetic and enlightening. Fun topics to consider and bring into my Marketing Principles course.

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