Marketing Strategies of Big Companies

Chris Howard is the Head of the North American Market for Zurich, a multi-national insurance company spanning over 50,000 employees. With his experience in such a large company, Howard came for today’s episode to talk about how big corporations take products to market. 

In one of the top 10 largest insurance companies, how do you maintain relevancy and consistency? How should a company diversify products for a globalized approach? Howard dives into the ins and outs of what large-scale insurance companies implement in order to run smoothly. If you have these questions or more, you won’t want to miss this episode of the Insurance Leadership Podcast.