This video is about marketing strategy for 2021. How can modern marketers adopt the latest digital technologies while keeping the benefits of "classical" marketing? The Chief Marketing Officer of Mastercard, Raja Rajamannar, explains marketing disruption and offers a CMO playbook for 2021.
During this conversation, we discuss how to allocate budget priorities, the challenge of becoming a marketing leader, strategic marketing, and the nature of tactical marketing in 2021. We go beyond demand generation strategies into the core of brand strategy that aligns with the organization's business goals.
Learn about these topics:
-- Disruptive marketing tactics and strategy for 2021
-- How can marketers develop the skills to create brand equity and brand value in 2021?
-- The changing role of the CMO and the modern CIO role
-- Empathy and customer experience
-- Strategic brand management and brand building in 2021
-- Loyalty and trust in the fifth paradigm of marketing
-- Data breaches and consumer trust
-- Challenges in marketing across international boundaries
-- The future of customer experience
-- Problems facing digital advertising platforms
-- How can marketing leaders adopt quantum marketing?
Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company’s healthcare business. He also serves as president of the World Federation of Advertisers.
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Read the complete transcript and watch more videos: https://www.cxotalk.com/episode/cmo-strategy-2021-leadership-means-customer-experience-brand-strategy
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