Education Marketing Leader with Chris Rapozo Chris Rapozo

🎓 Tune into the latest Education Marketing Leader podcast episode as Dr. Carrie Phillips, Chief Marketing Officer at the University of Arkansas at Little Rock, joins me to delve into effective strategies for managing the impending demographic Enrollment Cliff.

Episode Highlights:

🔹 Confronting the Enrollment Cliff

Dr. Phillips discusses proactive measures for addressing the anticipated decline in traditional-aged college students due to demographic shifts.

This is critical for higher-ed marketers looking to stay ahead in student recruitment and engagement.

🔹 Mastering Personalized Marketing

Personalization is vital from the first student interaction, whether it's through digital platforms or during a campus tour.

Dr. Phillips emphasizes creating content that resonates personally to boost student engagement and retention.

🔹 Cultural Sensitivity in Marketing

With changing demographics, it's essential to tailor marketing efforts to meet the diverse needs of prospective students effectively.

🔹 Strategic Resource Allocation

Understand where to direct your marketing resources to make the most impact.

According to Dr. Phillips, supporting students through personalized communication plays a crucial role in their educational journey.

🔹 The Power of Print

Contrary to popular belief, print isn't dead.

Dr. Phillips shares how targeted print materials can significantly influence prospective students by providing a tangible connection to the institution.

🔹 Analytics and Feedback

Learn how to leverage data and student feedback to refine your marketing strategies, ensuring your efforts resonate with your target demographic.

This episode is packed with insights for higher-ed marketing professionals who want to navigate demographic changes with innovative and effective strategies.

Connect with Dr. Phillips on LinkedIn for more insights and check out her insightful blog andcarrieon for all things higher education marketing.

🎧 For a deep dive into adapting and thriving in the face of demographic shifts, make sure to listen to this episode!

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

#HigherEducation #Marketing #DemographicEnrollmentCliff #EnrollmentCliff #Podcasting

In the latest episode of the Education Marketing Leader podcast, I sat down with RJ Thompson, a seasoned digital strategist and educator from the University of Pittsburgh.

RJ shared some incredible insights on transforming community engagement and educational marketing through innovative strategies.

💡 Key Takeaways:

Marketing Education Over Institutions

RJ emphasizes the importance of marketing the value of education itself, rather than just the institutions offering it. This approach not only attracts more genuine interest but also fosters a culture of lifelong learning.

Community Impact through Design

With extensive experience in revitalizing post-industrial towns, RJ discusses using design and marketing to stimulate economic development and community engagement, proving that creative strategies can lead to substantial local change.

Empathy in Education

He highlights the critical role of empathy in education, advocating for a focus on student experiences and needs, rather than traditional marketing metrics.

🚀 Actionable Strategy:

RJ suggests that educators and marketers in higher education should engage more deeply with the communities they serve.

This means not just teaching or marketing to them but listening and responding to their needs to facilitate real growth and opportunity.

📚 For those looking to dive deeper into innovative educational strategies and community engagement, this episode is a must-listen!

Connect with RJ on LinkedIn to continue the conversation and explore more about his transformative approaches to education and marketing.

🔗 Listen to the full episode by following the link in the comments below.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

#Highereducation #HigherEdMarketing #EducationMarketing #Marketing
#MarketingLeadership

In the latest episode of the Education Marketing Leader, I had the pleasure of talking with Jaime Hunt, an award-winning CMO and host of the Confessions of a Higher Ed CMO podcast.

Jaime recently announced that she has a thrilling new venture, launching her own consulting firm:

Solve Higher Ed

🔑 Key Insights from my conversation with Jaime:

Transition from CMO to Consultant: After a distinguished career, Jaime felt the pull to start her own firm to amplify her impact across multiple institutions, tackling pressing challenges like the enrollment cliff and the need for improved student retention strategies.AI in Higher Education: Jaime shares practical tips for integrating AI tools into higher-ed marketing strategies, pushing beyond the hype to enhance operational effectiveness.Student Retention Focus: One of Jaime's primary missions is enhancing student retention through strategic communications and robust journey mapping, areas often overlooked in traditional recruitment-focused marketing efforts.
Jaime's shift from a CMO to a consultant is both a career change and a strategic move to foster broader improvements in the higher education sector.

Her agency aims to deliver high-value, cost-effective solutions, especially for institutions that might not have the budget for larger agencies but still need to innovate and improve.

Jaime's journey offers insights into navigating career transitions with strategic foresight and unwavering passion.

Whether you're a marketer in the trenches or a leader looking to reshape your institution's future, there's plenty to learn from her bold moves and visionary approaches.

🔗 Listen to the full episode by following the link in the comments below.

Connect with Jaime for collaboration or consultation.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

#HigherEdMarketing #EducationMarketing #CareerTransition #Marketing #StudentRetention #MarketingLeadership

This week's Education Marketing Leader podcast episode concludes our community college series hosted in honor of Community College Month.

I'm excited to share my conversation with Jeff Ebbing, Director of Marketing and Communications at Southeastern Community College and former National Council for Marketing & Public Relations president.

I first met Jeff at NCMPR's National Conference in Orlando last year and got to know him better during a fun run through the streets of Seattle at this year's conference.

Our conversation centered around practical strategies for higher-ed marketers.

We explored how to craft messages that reach, resonate, and inspire action among audiences, providing tangible steps for implementation.

Episode Highlights:

Strategic Messaging: Jeff shared how simplifying complex messages like their "Get Paid to Go to Nursing School" campaign dramatically increased engagement and conversions. This practical approach cuts through the noise, reaching students where they're most attentive.

Audience Engagement: We discussed the importance of directly engaging with students to gather feedback, utilizing programs like the Blackhawk Ambassadors. This real-time input shapes more relevant and impactful campaigns.

Innovative Media Use: From traditional billboards to digital platforms, Jeff emphasized the need to constantly adapt and experiment with media channels to keep messages fresh and effective.

Adapting to Change: Highlighting the evolution from traditional to digital tactics, Jeff provided insights on staying ahead in the rapidly changing landscape of digital marketing in education.

This episode is a must-listen for all higher-ed marketers looking to sharpen their strategies and push the envelope on their campaigns.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

P.S. Be sure to connect with Jeff and follow Southeastern Community College social to see the strategies in practice.

Resources mentioned during the episode: SCC Ad: Erin Wagner: "I know you can do this"
https://www.youtube.com/watch?v=MCReC9t6u1c

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of speaking with Maya Demishkevich, the Chief Marketing Officer at Carroll Community College.

Maya shared groundbreaking strategies on how her team uses social media to help Carroll Community College retain its students.

One of the insights shared were the five key pillars affecting student retention:

💲 Financial Burden: Engaging content that informs students about scholarships, financial aid, and budget management tips.

🎓 Academic Challenges: Promotions for tutoring services and study groups to bridge knowledge gaps.

👶 🛠️ Balancing Commitments: Support resources for adult learners and working students, showcasing flexible learning options.

🧘‍♂️ Mental Health: Awareness campaigns focusing on wellness resources and support systems available on campus.

🤝 Student Assistance Resources: Highlighting campus services like career counseling and health services, ensuring students know how to access these resources.

💡 Why It's Crucial:

These pillars represent students' core challenges, and addressing them through social media can significantly enhance their college experience and likelihood of success.

Strategic Takeaways for Marketers:

1️⃣ Targeted Campaigns: Each piece of content is tailored to address specific student needs, making social media a critical touchpoint for support.

2️⃣ Faculty Involvement: Empowering faculty to participate in social media efforts amplifies reach and authenticity.

3️⃣ Student Ambassadors: Leveraging student voices to relate and resonate, making the message more impactful.

Tune in to the full conversation on the Education Marketing Leader podcast today.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

P.S. Be sure to connect with Maya and follow Carroll Community College on social to see how they put the advice Maya shared into practice.

#HigherEducation #Marketing #StudentRetention #SocialMediaStrategy #Podcast

In the latest episode of the Education Marketing Leader, I had the pleasure of interviewing Jason Houlihan, MBA, the Executive Director of Marketing and Events at Del Mar College. 🎓

I heard Jason speak at the 2024 NCMPR National Conference in Seattle last month and was so inspired by his talk that I invited him on the show. 🎙

We focused the episode on how to craft memorable marketing messages in higher education.

Here are the key takeaways:

𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐢𝐫𝐬𝐭

Jason emphasizes the power of digital marketing, especially in engaging today's tech-savvy students.

From memes that resonate with local culture to the strategic use of YouTube Shorts and Instagram Reels, it's about meeting students where they are.

𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐬 𝐊𝐞𝐲

Jason shared how Del Mar College uses storytelling to connect with students, making them the heroes of their educational journey.

This approach not only enhances relatability but also boosts engagement and enrollment.

𝐁𝐮𝐝𝐠𝐞𝐭-𝐒𝐦𝐚𝐫𝐭 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬

Budget constraints are always a concern, so Jason highlighted the importance of cost-effective marketing strategies.

Leveraging AI and CRM tools can automate and streamline processes, allowing marketers to focus on creativity and human interaction.

𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧

The landscape of digital marketing is ever-changing.

Jason's approach involves constant learning and adapting to new platforms while ensuring brand consistency and engagement across all channels.

🔗 Want to hear more about how Jason is transforming the marketing landscape in Corpus Christi, Texas?

Tune in to the full conversation on the Education Marketing Leader podcast.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

P.S. Be sure to connect with Jason and follow Del Mar College on social to see how they put the advice Jason shared into practice.

#HigherEducation #Marketing #DigitalMarketing #Storytelling #Podcast