Higher Ed Demand Gen Podcast Concept3D

Brian Wetherby is the NEW Director of Marketing & New Media at Onondaga Community College.

But what do you do in such a new position? And what exactly is New Media?

Take a deep dive with us into how Brian is tackling the marketing efforts as a newcomer. And what his insights are into new media and marketing higher ed in 2024.

Connect with Brian Wetherby on Linkedin: https://www.linkedin.com/in/brianwetherby/

Learn more about how to create a better experience for both your students and admin on your website on this week’s episode.

Building websites is what Robynne and David do at NewCity. But what they are really interested in is creating human first experiences, both for the students and admin using the website.

In their over 25 years of experience working with Higher Ed, they have seen how silos can wreck havoc on a school’s marketing efforts. So that’s why they take the time to break down those silos during website redesigns.

Connect with Robynne Lofton: https://www.linkedin.com/in/robynne-lofton/

Connect with David Poteet: https://www.linkedin.com/in/davidpoteet/

With over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy, Kathleen Stockham is no noobie.

Now that she works in Higher Ed, she is bringing her personal industry knowledge to Higher Education.

Connect with Kathleen Stockham on Linkedin: https://www.linkedin.com/in/kathleen-stockham-02895773/

Seth Odell has been a part of Higher Ed for 17 years. He now runs an education marketing agency called Kanahoma. They support mission-driven organizations across the education, nonprofit, and healthcare industries.

We talk about how covid has impacted campus visits, how to make them better, and what new emerging technologies Higher Ed Institutions should be paying attention to.

Connect with Seth Odell on Linkedin: https://www.linkedin.com/in/sethodell/

Meet Dorothy Harpool, The Barton School Executive Director of Engagement and Prominence and Senior Marketing Lecturer at Wichita State University.

We cover different strategies she’s implemented to boost enrollment over the years. Most excitingly their partnership with local community colleges that you may not be taking advantage of!

Connect with Dorothy Harpool on Linkedin: https://www.linkedin.com/in/dorothyharpool/

This is from our live webinar discussing the strategies enrollment can take during these FAFSA changes.

Some of the strategies include adjusting timeline, providing support to struggling families, and changing in person and online events.

Our panelists have all been guests on here before: Mary Beth Marks, Bobby Gandu, Adam Stoltz, and Curt Dircks.