Marketing That Generates

Lauren Pawell
  • 5.0 (11)
  • MARKETING
Marketing That Generates

Marketing is the lifeblood of your business. But that doesn’t mean that the frenetic modern world of digital marketing is easy to master, accessible, or intuitive. But guess what? It doesn’t have to be totally mystifying, either. Let’s make business growth simpler, by making online marketing simpler. Join online marketing strategist and founder of Bixa Media, Lauren Pawell, for quick-and-illuminating episodes that answer all the questions you’ve had about how to generate more business online but weren’t sure who, how or what to ask. Every week, tune in to hear interviews with other business owners about the strategies that are keeping their marketing relevant in the long term (ahem, no monthly algorithm adjustments). Are you ready to generate more leads, better leads, and more sales-ready leads online? While making the most of your oh-so-valuable time? This is the podcast for you. Tired of being promised the "magic pill" that's going to solve all your online marketing challenges? This podcast doesn't promise quick, overnight fixes nor a one-size-fits-all marketing formula. Instead, it will empower you to think about your marketing differently, so you get better results. Whether you’re a business owner, solopreneur, or an aspiring entrepreneur, listen in and subscribe for zero fluff + actionable takeaways. For bonus resources, go to marketingthatgenerates.com.

  1. 02/17/2023

    Marketing Your Personal Chef Business: A Conversation About Meal Prep, Scalability & Sustainability with Elia Wolberger

    In our current podcast series, I interview the owners of 4 very different personal chef businesses and we dive deep into their marketing.  Today’s episode is fourth and final of the series. I interview Elia Wolberger, based in New York City. Elia is a meal food prep coach and helps her clients save time, money and food through heer services. A former preschool teacher, Elia was called to feed the one she loves and decided to start her own business doing just that! In this podcast episode, Elia shares her entrepreneurial journey as well as everything she’s doing to market her business right now. You can learn so much from Elia, including how to better nourish yourself (and your family) with less waste and less money! Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/60/

    49 min

  2. 01/27/2023

    Marketing Your Personal Chef Business: A Conversation About Flexibility, Details & Ethics with Heather Hartman

    In our current podcast series, I interview the owners of 4 very different personal chef businesses and we dive deep into their marketing.  Today’s episode is third of the series. I interview Heather Hartman, currently based in Colorado. Heather has an incredibly varied background – behavioral therapy, restaurants, tech…and it all led her to where she is today, an incredible personal chef and health coach. In this podcast episode, Heather shares more about her journey that led her to starting her own business, including her own health challenges. She also explains how she markets her business, including landing an incredible opportunity in a TV series! Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/59/

    49 min

  3. 01/13/2023

    Marketing Your Personal Chef Business: A Conversation About Differentiation, Leads & Possibilities with Monica Lee

    In our current podcast series, I interview the owners of 4 very different personal chef businesses and we dive deep into their marketing.  Today’s episode is second of the series. I interview Monica Lee, originally from Tawain, now based in San Francisco, California. Monica gives the ultimate gift to her busy clients - beautiful, delicious, seasonal local food. I mean, talk about my dream come true! In this podcast episode, she shares her journey to becoming a personal chef after starting her career as a costume designer. Monica explains how her family’s approach to food, specifically dinner, in Tawain embedded a sense of joy and love in her cooking. And, she explains her non-traditional path in the food industry to starting her own business as a personal chef. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/58/

    38 min

  4. 12/16/2022

    Marketing Your Personal Chef Business: A Conversation About Leaps of Faith, Marketing Yourself & Cultivating Relationships with Erik Nunley

    In our current podcast series, I interview the owners of 4 very different personal chef businesses and we dive deep into their marketing.  Today’s episode is first of the series. I interview Erik Nunley, based in New Orleans, Louisiana. Erik has a beautiful motto “creating memories through food”. I know when I think about some of my fondest experiences in life, there’s almost always some element of food with family and friends.Erik’s journey to becoming a personal chef and starting his own business gave me goosebumps. It’s an incredible story and he is a savvy entrepreneur.  You’ll hear his surprising source of new clients as well as many other sales and marketing tips that you can (and should!) apply to your own venture. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/57/

    43 min

  5. 12/02/2022

    Marketing Your Email Marketing Business: A Conversation About Diversification, Monetization & Sales with Alonso Perez

    In our current podcast series, I interview the owners of 4 very different email marketing businesses and we dive deep into their marketing.  Today’s episode is fourth and final of the series. I interview Alonso Perez, based in Texas. Alonso is a super impressive email marketer who started his career back in high school! Talk about motivation and entrepreneurial spirit.His approach to making money through your email list is brilliant and he shares some amazing golden nuggets in this episode that you can implement immediately.Alonso helps personal brands and ecommerce businesses with their email marketing and explains more about his services and how he grew his business in the last 4 years. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/56/

    43 min

  6. 11/18/2022

    Marketing Your Email Marketing Business: A Conversation About Consistency, Connections & Conversion with Jamie DuBose

    In our current podcast series, I interview the owners of 4 very different email marketing businesses and we dive deep into their marketing.  Today’s episode is third of the series. I interview Jamie DuBose, based in San Diego, California. Jamie owns a digital marketing agency that specializes in helping small businesses monetize their email lists. Her proprietary Zen Marketing Method brings peace and sustainability to your email marketing, while helping you generate more revenue from this powerful channel. Jamie shares so many golden nuggets in this episode, plus includes a free resource to help you create your own email nurture sequence. You don’t want to miss it. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/55/

    50 min

  7. 11/04/2022

    Marketing Your Email Marketing Business: A Conversation About Storytelling, Trust, & Opportunities with Samar Owais

    In our current podcast series, I interview the owners of 4 very different email marketing businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Samar Owais, an email marketing strategist and copywriter based in Pakistan. She specializes in software as a service (SaaS) and eCommerce. Samar has worked with big-name brands, including Drip, HubSpot, and Pinterest. Listeners are bound to take away at least one idea to apply to their own email marketing that increases sales and revenue. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/54/

    57 min

  8. 10/21/2022

    Marketing Your Email Marketing Business: A Conversation About Proactivity, Personalization, & Conversions with Jason Resnick

    In our current podcast series, I interview the owners of 4 very different email marketing businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Jason Resnick, Founder of NurtureKit, which is based in New York. Jason is a brilliant email marketer. His approach to email marketing is unique and designed to help other business owners generate more revenue from the channel. Jason makes a bold promise to double your revenue from email marketing in just 90 days. Now, that’s a stellar return on investment (ROI). Also, Jason shares the ins and outs of segmentation, personalization, email migrations, and much more. He even generously gifts listeners with a plug-and play salesperson campaign. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/53/

    1h 6m
See All (25)

5
out of 5
11 Ratings

About

Marketing is the lifeblood of your business. But that doesn’t mean that the frenetic modern world of digital marketing is easy to master, accessible, or intuitive. But guess what? It doesn’t have to be totally mystifying, either. Let’s make business growth simpler, by making online marketing simpler. Join online marketing strategist and founder of Bixa Media, Lauren Pawell, for quick-and-illuminating episodes that answer all the questions you’ve had about how to generate more business online but weren’t sure who, how or what to ask. Every week, tune in to hear interviews with other business owners about the strategies that are keeping their marketing relevant in the long term (ahem, no monthly algorithm adjustments). Are you ready to generate more leads, better leads, and more sales-ready leads online? While making the most of your oh-so-valuable time? This is the podcast for you. Tired of being promised the "magic pill" that's going to solve all your online marketing challenges? This podcast doesn't promise quick, overnight fixes nor a one-size-fits-all marketing formula. Instead, it will empower you to think about your marketing differently, so you get better results. Whether you’re a business owner, solopreneur, or an aspiring entrepreneur, listen in and subscribe for zero fluff + actionable takeaways. For bonus resources, go to marketingthatgenerates.com.

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