Masterful Marketing With AI As Your Co-Pilot, with Joe Stolte

Joe Stolte is the CEO and cofounder of daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. Dan, Gord, and Joe explain all of the ways entrepreneurs can benefit from AI that might not be obvious, and share what questions content creators should be asking themselves before trying different things.

In This Episode:

You learn more from start-up failures than successes.

People project their belief systems onto what’s going to happen in the future.

AI plays a crucial role in content marketing by shifting the focus from outputs to outcomes, emphasizing personalization and enabling one-to-one marketing versus the one-too-many conversation we’re used to in marketing.

With generative AI, the cost of content creation is rapidly approaching zero.

Generative AI allows anyone to create content, which means we’re going to get a lot more content coming into the world than we’re even seeing now.

There are three forms of truth: what a company thinks the market wants, what the market says they want, and what the market actually wants.

Almost half of the content people are pumping out right now serves to push people away from the sale. This is because it’s not useful, and it’s intrusive.

Data has a feedback loop to improve what's going out into the market to actually give people what they want, when they want it, through the channels that they want it.

The biggest problem with any new technology is that it’s unfamiliar. You simply have to normalize the experience of engaging with it.

Resources:

Learn more about Joe Stolte and daily.ai

Dan Sullivan’s AI newsletter is The Spark

The advanced AI assistant discussed is Perplexity

Podcast: 10xTalk with Dan Sullivan and Joe Polish

Book: Who Not How by Dan Sullivan and Ben Hardy

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