53 episodes

Podcast Payoffs explores the links between technology and teamwork, and what it means for the new future we're facing. Podcasting is a powerful coaching platform and entrepreneurs will learn how to master this valuable marketing opportunity. With Strategic Coach Founder Dan Sullivan and Podcast Network Manager Gord Vickman.

Podcast Payoffs Strategic Podcast Network

    • Business
    • 4.9 • 9 Ratings

Podcast Payoffs explores the links between technology and teamwork, and what it means for the new future we're facing. Podcasting is a powerful coaching platform and entrepreneurs will learn how to master this valuable marketing opportunity. With Strategic Coach Founder Dan Sullivan and Podcast Network Manager Gord Vickman.

    The Pitch Isn’t Perfect

    The Pitch Isn’t Perfect

    Statistics show there’s no shortage of people pitching their expertise and services, but no one’s really paying attention to them. Dan Sullivan and Gord Vickman explain why so many pitches get ignored and how to actually engage with the people you’re pitching to. In This Episode: People can pay attention to only one thing at a time. Nobody’s looking for answers. They’re looking for questions. Instead of thinking about a marketplace, you can focus just on relationships. The pitch can’t be about you. It has to be about the client. People who work in competitive organizations might keep their future aspirations a secret. Everyone has developed pitch filters as well as content and entertainment filters. There's a crisis growing in the technological and marketing worlds where it’s taking more effort and more money to not get a result. Having questions that get another person to think about their future is 100 times more powerful than any answer you could give them.  Resources: Your Life As A Strategy Circle  by Dan Sullivan Learn more about Strategic Coach (https://strategiccoach.com/) Article: The 4 Freedoms That Motivate Successful Entrepreneurs (https://resources.strategiccoach.com/the-multiplier-mindset-blog/the-4-freedoms-that-motivate-successful-entrepreneurs) Walter Payton (https://en.wikipedia.org/wiki/Walter_Payton) – Hall of Fame NFL running back and philosopher Anything And Everything (https://podcasts.apple.com/ca/podcast/anything-and-everything/id1575410330) - Podcast with Dan Sullivan and Jeffrey Madoff

    • 26 min
    Creating Backstage Magic With Teamwork And Technology

    Creating Backstage Magic With Teamwork And Technology

    Dan Sullivan and Gord Vickman share some secrets of teamwork that Dan highlights in his new book, Everyone And Everything Grows. When a crisis hits, your team should be positioned to come out stronger for the challenge. Learn how Strategic Coach® pulls it off, how technology assists, and how an amazing company culture makes the whole thing possible. In This Episode: Video conferencing platforms like Zoom aren’t communication tools, they’re transportation tools. Competitive internal politics always interfere with company culture and great communication. Build your team so they don’t have to spend any energy on defending themselves. At Strategic Coach, when something doesn’t work, it’s usually not an individual problem but a system problem or a structure problem. There are only two teams you should be on: the winning team or the learning team. At large corporations, everything grinds to a halt because people spend more time trying to avoid mistakes than actually creating things.  Resources: Everyone And Everything Grows by Dan Sullivan The Impact Filter™ The Experience Transformer®: How To Transform A Negative Experience (Video) Unique Ability® Welcome To Cloudlandia podcast with Dan Sullivan and Dean Jackson (https://www.welcometocloudlandia.com/) AI As Your Teammate by Evan Ryan

    • 29 min
    Start By Asking Who’s Not In The Room

    Start By Asking Who’s Not In The Room

    Dan Sullivan and Gord Vickman discuss the importance of deciding who's in the room when it comes to podcasting. They highlight how Strategic Coach® is selective about who they allow in their workshop rooms and how this consistency extends to other “rooms,” such as your audience. They also mention the possibility of niching down and specializing in podcasting, citing an example of a podcast for optometrists with a very strange focus.In This Episode:* Sometimes, the smaller the niche, the bigger the market.* Bureaucracies love solutions like lockdowns that let them catch up.* How to wreck a radio station. Playing it safe is not how to stay at the top.* The difference between style and fashion. (You want to find your style.)* The freedom of cash confidence. Or, how to say no to jets and dinners. Resources:Always Be The Buyer By Dan SullivanThe story of Diogenes and AlexanderTotal Cash Confidence By Dan Sullivan

    • 22 min
    Going Beyond Overwhelm And Mastering AI Collaboration, with Evan Ryan

    Going Beyond Overwhelm And Mastering AI Collaboration, with Evan Ryan

    Evan Ryan joins Dan Sullivan and Gord Vickman for another episode to share some valuable insights about how to regain control and use technology to enhance your creativity and freedom. Evan is convinced that AI’s best use is to amplify human potential rather than replace us. In This Episode: * Dan mentions his new quarterly book, Owning Technology Like A Great Dog, which emphasizes the importance of humans being in charge of their technology, and not the other way around.* Evan explains why it’s critical to know what you want. Then, you can make the technology work for you.* Dan shares his experience of using Joe Stolte's Daily.ai newsletter platform and how it leads to significant increases in open rates and engagement.* Dan makes a distinction between data, information, knowledge, and wisdom.* There are four freedoms of being an entrepreneur—time, money, relationships, and purpose—and technologies like AI can help or hinder that freedom.* They discuss the shift from manual labor to knowledge work. Working with AI now presents people with an even bigger “conceptual chasm.”* Some people have an almost religious view of technology that can veer into misanthropy—resenting the realities of relating to other human beings.* Evan describes the freedom of the “digital nomad” lifestyle that he enjoys because of technology.* There are technological “demarcation lines” that Evan won’t cross.* Dan: “Humanity is always infinitely bigger than anything that humanity creates.” Resources: AI As Your Teammate by Evan RyanEvan’s company is Teammate AI (https://teammateai.com/)Dan’s AI newsletter is The Spark (https://www.getthespark.ai/)Owning Technology Like A Great Dog by Dan SullivanJoe Stolte’s Daily.ai newsletter (https://daily.ai/)Unique Ability (https://uniqueability.com/)® (website, book)

    • 34 min
    AI As Your Teammate: A Conversation With Evan Ryan

    AI As Your Teammate: A Conversation With Evan Ryan

    Dan Sullivan and Gord Vickman are joined by special guest Evan Ryan, an expert in artificial intelligence (AI). Evan shares his decade-long experience with AI and its entrepreneurial possibilities. They discuss Evan's book, which explores the potential of AI in various aspects of life, and provide valuable insights into how entrepreneurs can integrate it into their workflow to achieve more in less time—and make life more fun in the process. In This Episode: AI can be defined as a computer doing something that a human used to do. Evan’s goal is to allow his team to be less robotic in their lives, and to free themselves to do more fun, creative things. A lot of people think of technology as something that happens to them. There are two kinds of problems that a business can face: growing business problems and dying business problems. AI isn’t going to help companies that aren’t using their teams well, or creating value in the marketplace. Artificial intelligence is not artificial wisdom. Humans are still required for that. Those who remain resistant to AI are usually people who want to maximize their billable hours, not improve their workflows.  Resources: AI as Your Teammate: Electrify Growth Without Increasing Payroll by Evan Ryan Evan Ryan’s company is: teammateai.com (https://teammateai.com/) Unique AbilityⓇ (https://uniqueability.com/) Perplexity AI (https://www.perplexity.ai/)

    • 39 min
    Twenty Years Of Compelling Conversations

    Twenty Years Of Compelling Conversations

    Believe it or not, podcasting has now been around for two decades. Dan Sullivan and Gord Vickman delve into the history and share their personal stories of how each of them first got involved. You’ll hear where podcasting is headed and learn the art of having compelling conversations that make people laugh, think, question, cry, and always come back for more. In This Episode: * The first podcast was published in 2003 via RSS, marking the beginning of the era.*  Podcasting allows for a more intimate connection with listeners, creating a loyal and supportive audience.* The greatest compliment you can pay anyone in broadcasting is, “I feel like I know you.”*  Podcasting is a relationship-building medium. You don’t have to sell anything if you don’t want to.*  AI-powered capabilities are only going to increase and expand, making the medium more accessible to everyone.* Podcast listeners count on two things: they want to learn something new, and they want to be entertained.* Giving away free content in podcasts can inspire listeners to investigate your company and write a check.* Even a 20-year-old podcast is new to someone coming across it for the first time.* With podcasting, everyone who’s listening to you made the choice to listen to you. They’re there because they want to be.Resources: The first podcast ever (https://blogs.harvard.edu/lydondev/2003/07/09/spoken-word-a-few-good-bloggers/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-07-07) Dan’s first podcast ever (https://10xtalk.com/telling-the-truth-identifying-strengths/) with Joe Polish I Love Marketing Podcast (https://ilovemarketing.com/) with Joe Polish and Dean Jackson Open Source (https://radioopensource.org/) podcast with Christopher Lydon Chris Voss (https://en.wikipedia.org/wiki/Christopher_Voss), author of Never Split The Difference (https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/1847941494/ref=sr_1_1?crid=12YC2OJQCCNC5&keywords=never+split+the+difference+chris+voss&qid=1694636047&sprefix=never+split+%2Caps%2C79&sr=8-1) and former FBI hostage negotiator The Strategic Podcast Network (https://resources.strategiccoach.com/podcasts)

    • 25 min

Customer Reviews

4.9 out of 5
9 Ratings

9 Ratings

Ruck n' BrocStar Antony M. ,

The RUCKIN’ BrocStar, Antony

Good morning ☀️😃! I

have listened yo Hundreds of hours of podcasting in the past 18 months because it has attracted and fascinated me as a curious person. The common thread running through all the podcasts that are my favorite are the ones that are much like second city improv in nature streaming from an idea as well as unscripted conversation. Podcasting is the unique marketing tool for entrepreneurs and when used appropriately probably the most affective way to reach the ear of an audience, gaining their trust as well as their attention. It is a great medium for testing ideas of thinking, telling stories specifically your story. I feel rejuvenated after listening to this specific podcast. I enjoy conversational podcasts and know now that is why.

Tony Moauro, Entrepreneur

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