Free Zone Frontier

What is a Free Zone Frontier? You enter into a Free Zone when you increasingly create unique collaborative possibilities and payoffs that are amazingly free of competition. Join Dan Sullivan of Strategic Coach and Steve Krein of StartUp Health as they launch the Free Zone Frontier podcast. Learn the concepts as they relate to their own companies, and how this transformative mindset is the future of entrepreneurial growth.

  1. 12/09/2025

    Keeping Your Momentum Strong When The Future Is Foggy

    The world’s changing faster than ever, and predicting what’s next is tougher than it used to be. But some entrepreneurial truths hold steady. Dan Sullivan and Steven Krein explore how staying ambitious, embracing fresh possibilities, and surrounding yourself with the right people lets you keep setting bigger goals no matter what the future brings. Show Notes:   New technologies unlock new entrepreneurial capabilities, giving you more ways to grow.   Economic policy shifts, like recent tariffs, signal consumption is now more important than production in the U.S.   The U.S. is the greatest consumer economy in the history of the world.   Over just the last six months, the strength of your consumer base became the new measure of future success.   Predicting the future based only on past trends is getting harder, as possibilities matter more now than probabilities.   Rapid change means it’s a whole new game; fresh opportunities are opening up for the next decade and beyond.   Retiring can create social friction because if you’re working and your friends aren’t, you have less in common to discuss.   Ambition is the opposite of envy.   Surround yourself with other ambitious thinkers; your environment shapes how far you’ll go.​   Resources:   Always More Ambitious by Dan Sullivan   Ambition Scorecard by Dan Sullivan   Unique Ability®   The Structure of Scientific Revolutions by Thomas Kuhn   Bill Of Rights Economy by Dan Sullivan

    36 min
  2. 11/04/2025

    Why Playing With Time Drives Growth

    In the second half of their discussion on ambition, Dan Sullivan and Steve Krein explore how ambition can remain fresh and exciting at every stage of the entrepreneurial journey. They reveal why measuring progress correctly, creatively managing your time, and building personalized systems help you stay motivated, resilient, and focused on a bigger future.   Show Notes:   Ambition means always having a future that feels bigger and more exciting than your past.   The urge to see how far you can really go unlocks an endless cycle of growth and new achievements.   Progress is best measured by looking back at how far you’ve come, not by comparing against some distant, moving target.   Focusing only on what’s next makes it hard to appreciate the real gains you’ve already made.​   Most Strategic Coach® tools are created to solve the feeling of being stuck or falling short.​   Celebrating even small wins keeps momentum strong, and progress doesn’t have to take forever.​   Structuring your time around a handful of priorities, like five tasks over three days, offers creative flexibility and less pressure.​   Every thriving entrepreneur has built their own time system that fits how they work best.​   Working nonstop isn’t a badge of honor; you’re better off building in time for rest and recovery.​   Resources:   The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy The Impact Filter™   Time Management Strategies For Entrepreneurs (Effective Strategies Only)   The Positive Focus®   Primal Intelligence by Angus Fletcher   Always More Ambitious by Dan Sullivan

    25 min
  3. 10/01/2025

    Train Your Ambition Like A Muscle To Transform Your Life

    What if your ambition isn't a finite resource you're destined to deplete? Dan Sullivan introduces a transformative idea that ambition is a muscle that strengthens with use. Learn how to grow this core capability at any age, why contentment and ambition can coexist, and how to build a collaborative environment that fuels your future. Show Notes:   Ambition is a fundamental capability that enables all other capabilities.   Many people misunderstand ambition, thinking it’s a natural gift (and a finite resource) rather than a muscle to develop.   It requires significant energy to maintain your ambition entirely on your own.   Being surrounded by ambitious people fuels greater ambition and makes big thinking easier.   Contentment and ambition are not opposites; both can be present when personal growth is the focus.   Social norms often discourage ambition after 60, but real impact happens when entrepreneurs defy those expectations.   Transitioning from solo effort to teamwork, then to external collaboration, marks an entrepreneur’s real growth journey.   Strategic Coach® is where already ambitious entrepreneurs become even more ambitious.   Collaborative ambition multiplies results and helps entrepreneurs expand their reach by combining capabilities.   The Strategic Coach community supports entrepreneurs by enabling collaborative, not competitive, growth.   Facing headwinds around ambition is normal; Strategic Coach offers tools to overcome them and extend longevity in business.   Your “here” is always expanding into “there”—ambitious entrepreneurs never settle at a finish line.   Resources:   How To Foster A Longevity Mindset & Reap The Benefits   Who Not How by Dan Sullivan with Dr. Benjamin Hardy   Free Zone Frontier by Dan Sullivan   Unique Ability®

    28 min
  4. 07/29/2025

    Lasting Startups Thrive On Collaboration

    Why do some companies continually grow while most fail? You need more than a great idea; you need to surround yourself with others who are thinking the same way. Dan Sullivan and Steve Krein discuss the successes of Steve’s unique, collaborative StartUp Health network, the mindsets entrepreneurs need in order to achieve the greatest success, and the things they do that most entrepreneurs won’t even think about.  Medical breakthroughs are happening at such a fast rate that the most knowledgeable person really only knows how ignorant they are.“Free Zone” collaborations aren’t about the money that’s exchanged.True collaboration bypasses a lot of problems entrepreneurs normally think about because there’s no competition.There’s probably no industry on the planet that has less collaboration than health care.It can be difficult to maintain a transformative mindset when you’re surrounded by resistance to transformation.If you’re working at effecting change over the long term, you need to have a long-term view to feel good waking up every day.There are entrepreneurs who are coachable and open to the idea of lifelong learning, and there are entrepreneurs who aren’t there yet.Even at their most competitive, entrepreneurs are more collaborative than people who aren’t in the entrepreneurial marketplace.Real intelligence isn’t what your individual brain does; it’s how your brain accesses the brains of other people. Resources: Unique Ability® The Strategic Coach® Program What Is Rugged Individualism? And Why You Might Be Guilty Of It

    31 min
  5. 06/17/2025

    Living Forever Starts With Visionary Optimism

    Innovations in the realm of age reversal are accelerating. Getting physically younger while getting older in years is a real possibility. In this episode, Dan Sullivan and Steve Krein explain the advances, discuss what’s needed for further breakthroughs, and share why age reversal developments are critical for entrepreneurs to be preparing for.  Show Notes: Many entrepreneurs retire out of social or societal expectations.Setting a goal that might seem crazy serves as a magnet for what you need and as a repellent for what you don’t.You treat your remaining years differently depending on when you think you’re going to die.Thinking about your legacy means you’re thinking about being gone.There’s the expectation in society that once you turn 65 or 70, you don’t take on anything new.The solution won’t be possible if you don’t have the goal.Medicine is going to become the fastest growing industry in the United States.There are thousands of solutions that need to be worked on to enable true age reversal.There's been an incredible drop-off in venture capital funding of all areas except health and medicine.American progress in all areas is driven by adventuresome consumers.Mission alignment is the single most important predictor of success in long-term health-related entrepreneurial ventures. Resources: The Strategic Coach® Signature Program Learn more about Steven Krein at StartUp Health My Plan For Living To 156 by Dan Sullivan

    33 min
4.7
out of 5
16 Ratings

About

What is a Free Zone Frontier? You enter into a Free Zone when you increasingly create unique collaborative possibilities and payoffs that are amazingly free of competition. Join Dan Sullivan of Strategic Coach and Steve Krein of StartUp Health as they launch the Free Zone Frontier podcast. Learn the concepts as they relate to their own companies, and how this transformative mindset is the future of entrepreneurial growth.

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