Mastering Agent Retention, with Yvonne Arnold | Ep 19

In this episode, host Jim Turner talks with Yvonne Arnold, an experienced real estate coach from the Tom Ferry organization, about tactics for effective agent retention and performance management in real estate brokerages.

They delve into topics like effective agent onboarding, setting performance goals, driving accountability, and fostering a positive culture within a brokerage.

Yvonne emphasizes the importance of understanding the agent's underlying motivations or 'why', and providing value through training and support.

They also explore challenges being faced by brokerages and predict potential future trends.

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