Mastering B2B & B2C Customer Acquisition | Solomon Thimothy, Co-Founder of Clickx

He didn’t have a master plan like Elon. Solomon Timothy, Co-Founder of Clickx, shares strategies for scalable growth, focusing on customer acquisition and retention. He emphasizes the importance of removing guesstimates and implementing a scientific approach to scaling a business. Solomon discusses effective customer acquisition strategies in both B2C and B2B contexts, including running ads, capturing demand, and creating demand.

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📌TALKING POINTS

04:12 - Thoughtful Customer Acquisition

06:48 - Customer Acquisition in Real Estate

09:53 - Customer Acquisition in B2B

14:46 - Making Marketing Budget Attractive

19:18 - Understanding Customer Lifetime Value

26:37 - The Importance of Customer Retention

33:35 - Building Sustainable Growth

🌟ABOUT SOLOMON THIMOTHY

With a dynamic career spanning over 17 years, Solomon Thimothy stands as a beacon of success in the realms of marketing and sales. As the co-founder and CEO of OneIMS, a renowned inbound marketing and sales agency, as well as Clickx, Solomon has orchestrated the doubling of businesses' revenue through his innovative 2X Framework

Solomon's achievements go beyond numbers – he is a USA Today and Wall Street Journal best-selling author, a testament to his profound knowledge and practical approach. His specialization in lead generation and customer acquisition places him at the forefront of driving growth in competitive markets.

🔗CONNECT WITH SOLOMON

• LinkedIn: https://www.linkedin.com/in/solomonthimothy/ 
• Instagram: https://www.instagram.com/sthimothy/ 

🔗CONNECT WITH TOM

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🎙️ABOUT THE PODCAST

Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.