The Harvest Growth Podcast

Jon LaClare
  • 4,9 (18)
  • MARKETING
  • QUINZENAL

Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.

  1. From OxiClean to Startups: The 3-Phase Launch Blueprint Driving $2B in Sales

    HÁ 6 DIAS

    From OxiClean to Startups: The 3-Phase Launch Blueprint Driving $2B in Sales

    When most entrepreneurs set out to launch a new product, they don’t realize the odds are stacked against them. The harsh truth? Nearly 95% of product launches fail. But Jon LaClare, founder of Harvest Growth, knew there had to be a better way. Through years of experience working with both Fortune 500 giants and scrappy startups, Jon developed the Perfect Launch System—a three-phase blueprint that has helped over 300 products succeed, scale, and reach profitability faster than anyone thought possible. From billion-dollar brands like OxiClean to emerging startups like Puffin Drinkware, this system has proven to be effective across industries by replacing guesswork with a step-by-step process: Prepare, Produce, and Profit. What began as a way to help smaller businesses compete against industry giants has now become a framework with a 10X higher success rate than the industry average. By combining affordable market research, competitive analysis, strategic video content, and data-driven campaign funnels, the Perfect Launch System transforms risky ideas into sustainable, thriving businesses. In today’s episode of the Harvest Growth Podcast, we cover:  The 3-phase Perfect Launch System (Prepare, Produce, Profit) that delivers consistent results across hundreds of launchesHow to conduct market research on a small budget to validate products before spending bigWhy competitive analysis is the secret weapon for standing out and filling market gapsThe 10 video formats that reliably boost engagement and conversionsHow to design funnels that guide cold audiences into loyal, repeat customersThe 4-step Profit Model—Convert, Excite, Grow, Promote—that creates word-of-mouth advocacy and sustainable growthReal-world case studies from OxiClean, Peter Thomas Roth Skincare, and Puffin Drinkware showing how this blueprint works in practice  If you’ve ever felt like launching a product is a gamble, this episode will show you how to stack the odds in your favor, minimize risk, and scale with confidence. Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    51min
  2. The Entrepreneur’s Guide to Building, Testing, and Scaling New Products

    15 DE AGO.

    The Entrepreneur’s Guide to Building, Testing, and Scaling New Products

    Do you have a great idea but don't know how to turn it into a market-ready product? Or are you worried your first shipment could end up unsellable? Join us as we speak with Jim Orrico, founder of Dream To Product, a company that has spent over a decade helping businesses design, assemble, and package groundbreaking new products, and even rescue defective products. For the first time, Jim has stepped out from behind the scenes to launch his own product, the AC Saver™, and it’s already a hit. He reveals the complete process he uses to solve engineering challenges across multiple industries, the lessons he’s learned shifting from product developer to product marketer, and why market validation was essential before launching the AC Saver™. If you’ve ever wondered how to go from idea to impact, this episode is for you. In today’s episode of the Harvest Growth Podcast, we cover: Why early market validation is essential before investing heavily in your idea.The importance of launching a minimum viable product instead of waiting for perfection.How to build a multidisciplinary team that can take a product from concept to market.Common mistakes inventors make that delay success and how to avoid them.The benefits of learning from real-world customer feedback early in the process.How to create scalable solutions that can grow beyond your first launch.Visit www.myacsaver.com to learn more about the AC Saver™ and how it can help you stay cool while saving money. Also, check out www.dreamtoproduct.com if you need help with designing and building your product idea. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    38min
  3. From Patent to Payday: How Smart IP Turned a Purse Into $100 Million

    8 DE AGO.

    From Patent to Payday: How Smart IP Turned a Purse Into $100 Million

    What if the simplest ideas could lead to the biggest exits—if only you protected them the right way? On today’s episode of The Harvest Growth Podcast, we’re joined by Michael Frodsham, one of America’s top patent attorneys and an equity shareholder at Workman Nydegger. He's worked with major brands like Skullcandy and Traeger Grills, and now shares the real secrets behind building and protecting businesses that scale globally. Mike breaks down how even low-tech or everyday inventions, like a purse with magnetic covers, can become nine-figure success stories if IP is handled strategically. In just five years, that simple product sold for $100 million. Why? Because it was protected early and correctly. Mike also explores what every entrepreneur needs to know about the patent process, how to balance legal costs with growth, and when to expand internationally with your IP strategy. Whether you're launching your first product or ready to scale, this episode delivers practical insights you can use immediately. In today's episode of the Harvest Growth Podcast, we'll cover:  Why simple products can become goldmines when properly protectedThe real costs and timelines for filing patentsWhat "patent pending" actually means and how it defends your product before approvalThe difference between suggestive and descriptive trademarks, and which to chooseHow to decide when and where to file international patentsReady to protect and scale your product? Visit www.wnlaw.com to learn more about Mike Frodsham's firm and how they help startups and established brands secure their IP early and affordably. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    38min
  4. The Only Product of Its Kind: Strategies for Creating and Scaling a Category-Defining Device

    1 DE AGO.

    The Only Product of Its Kind: Strategies for Creating and Scaling a Category-Defining Device

    What does it take to launch a successful product in a space where 97% fail before reaching the market? In this episode, we’re joined by Michael McCrary and Robert Hulet, co-founders of Prox PRD, the world’s first dedicated phone reminder device, to share their journey from concept to building a patented, category-defining product. Their story serves as a roadmap for entrepreneurs to validate ideas, simplify complex solutions, and scale a product from garage-level assembly to national media attention without relying on venture funding or bloated overhead. Whether you’re launching a new venture or refining a current product, this episode is packed with real-world strategies that can give your business an edge. In today's episode of the Harvest Growth Podcast, we'll cover: How to get product feedback fast before spending bigHow to turn customer support into a growth strategyHow to use long-form video to boost trust and sales, and simplify your message for better conversionsHow to scale production without sacrificing qualityHow to build a loyal user base with real utilityAnd so much more!Whether you're refining your product-market fit or scaling into DTC channels, this conversation will inspire you to think differently about product development, messaging, and growth. Visit www.proxdevices.com to learn more about Prox PRD and discover why it is loved by so many. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    59min
  5. How to Build a Powerful Brand Through PR and Media Even If You’re Just Getting Started

    25 DE JUL.

    How to Build a Powerful Brand Through PR and Media Even If You’re Just Getting Started

    In today's episode, we speak with Nathan Yearsley, CEO of Augason Farms, who went from having zero media experience to landing over 50 interviews across major TV, radio, and podcast platforms. He shares how Public Relations (PR) has become a powerful tool to transform not just his company's public perception, but also its business growth, and to transcend tough business climates. You’ll learn how Nathan used storytelling, vulnerability, and everyday technology to secure media features, establish brand trust, and reposition a legacy company into a modern, mission-driven brand. Whether you're just starting or trying to scale, this episode is your step-by-step blueprint to using PR as a growth engine. In today's episode of the Harvest Growth Podcast, we cover: How to land PR interviews with zero experience or connectionsWhy emotionally honest storytelling is your secret weapon in mediaThe simple steps to start with just a smartphone and a messageThe mindset shifts that can help you become confident on cameraThe type of stories TV and podcast producers look forHow PR turns cold audiences into loyal, trusting customersNathan is the CEO of Augason Farms, one of America’s leading emergency food brands known for shelf-stable, great-tasting food designed for both disaster readiness and everyday use. To learn more, visit www.augasonfarms.com now and get 15% off your purchase. To be a guest on our next podcast, contact us today!  Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    44min
  6. Video That Converts: How to Write Video Scripts That Sell

    18 DE JUL.

    Video That Converts: How to Write Video Scripts That Sell

    In today’s episode, we walk through Chapter 5 of The Perfect Launch System, showing you how to write video scripts that do more than just tell a story, but sell. Whether you're launching your first product or looking to scale, you’ll discover a simple, powerful framework for creating marketing videos that convert. From crafting a strong creative brief to structuring a persuasive script and polishing it for production, we cover the elements that can make or break your video, no matter your product type or industry. And if you’re worried about working in a “boring” or saturated space, you’ll love the real-world example from Rrhoid Rage, a brand that used humor to go viral in a market most people don’t even want to talk about. In this episode of the Harvest Growth Podcast, we’ll discuss: How to write a strong creative brief to align your visionThe 5-part script structure that hooks, informs, and convertsWhy tone and platform matter when crafting your messagePro tips for increasing video conversion ratesBrilliant tips for selling through humorNeed help creating high-performing video scripts for your launch? Get the full Perfect Launch System book on Amazon or download a free digital copy at PerfectLaunch.com. It's your step-by-step guide to launching and scaling a successful product or brand. To be a guest on our next podcast, contact us today!  Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    11min
  7. The Anatomy of High-Converting Video Marketing: Lessons from 300+ Brand Launches

    10 DE JUL.

    The Anatomy of High-Converting Video Marketing: Lessons from 300+ Brand Launches

    In this episode, we break down the real reasons why your videos might be falling flat, and what truly makes video marketing work. Drawing from insights across hundreds of brand launches, we dive into the psychology behind high-performing video content: from the power of clarity, emotion, and repetition to the role of authenticity in messaging. You’ll also learn how to craft videos that not only grab attention but also drive conversions across channels. Tune in now to start creating videos that sell. In today's episode of the Harvest Growth Podcast, we'll cover: Why video marketing has become non-negotiable for product-based businessesThe psychology behind video's effectiveness and how it taps into human decision-makingHow adding video to landing pages can boost conversions by up to 86%How to repurpose long-form content across multiple channels for maximum ROIAnd so much more!Want the complete roadmap to launching and scaling your products? Grab the full book in hardcover or Kindle on Amazon or get your free digital copy at PerfectLaunch.com. To be a guest on our next podcast, contact us today!  Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    18min
  8. The Science of Product Launches: How We Used OxiClean's Formula to Generate $2 Billion Across 300+ Brands

    27 DE JUN.

    The Science of Product Launches: How We Used OxiClean's Formula to Generate $2 Billion Across 300+ Brands

    Last week, we discussed the direct response marketing strategies that made OxiClean a household name and helped it defeat major competitors. This week, we reveal how, using and refining these same strategies, we at Harvest Growth successfully launched 300+ new brands and generated over $2 billion in revenue. After leaving his position at Kraft Foods and OxiClean, our Founder, Jon LaClare, saw an opportunity that others missed - many entrepreneurs had great products but lacked a proven system to launch them profitably. So he founded Harvest Growth with a mission: to take those battle-tested OxiClean strategies and make them work for any entrepreneur, in any category. While other agencies played the traditional "spend and hope" game, we treated marketing like a science and evolved from TV campaigns to today's digital-first approach that can start with just $100 per day. The core principles remain unchanged, but the tools and platforms have dramatically improved our ability to succeed. In today's episode of the Harvest Growth Podcast, we cover: The highly effective marketing strategy that's launched more than 300 products across every categoryWhy starting small and scaling based on data consistently outperforms massive upfront investmentsWhy the Perfect Launch System works on both traditional and digital platformsEssential productivity strategies to help entrepreneurs manage overwhelm while scalingWant the complete roadmap to launching and scaling your products? Grab the full book in hardcover or Kindle on Amazon or get your free digital copy at PerfectLaunch.com. To be a guest on our next podcast, contact us today!     Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    9min
Ver tudo (242)

4,9
de 5
18 avaliações

Sobre

Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.

Informações

  • Criado por
    Jon LaClare
  • Anos de atividade
    2019 - 2025
  • Episódios
    242
  • Classificação
    Livre
  • Copyright
    © 2025 The Harvest Growth Podcast
  • Site do podcast
    The Harvest Growth Podcast