Mastering Recruitment: Marketing Strategies with Shannon

In this episode of Keep What You Earn, Shannon shares her insights on mastering recruitment and marketing strategies. She discusses the value of being intentional in job descriptions and how it can enhance the hiring process. Shannon sheds light on the success she has had in attracting quality candidates and emphasizes the importance of understanding and demonstrating company values in job descriptions to attract the right talent. She encourages listeners to explore how they can live their values implicitly to attract ideal candidates. Join us as we delve into the world of recruitment and gain valuable tips from Shannon's firsthand experiences.

What you'll hear in this episode:

03:36 Successfully attracting high-quality candidates through unique job descriptions.

07:46 Finding ideal accounting industry employees through marketing.

10:34 Hiring skill: Values, clarity, and authenticity essential.

13:50 Showcase values in job descriptions, implicit demonstration.

If you like this episode, check out:

How My Dad's Advice Shaped My Career and Business Success

How to Make Sure Your Pay Aligns with Your Business Structure

Should You Hire Your Family?

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Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.