Mastering the Art of Follow-Up with Wanda Allen | Marketing Expedition Podcast

Wanda Allen is an international speaker, coach, corporate trainer, author, and award-winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. Wanda had a 25-year corporate career where she held the position of senior vice president for 15 years. She has a sales background and worked with sales teams throughout her corporate career. She gained extensive training in business development, maintaining client relationships, and customer service. She has a strong skill set for developing systems and applied this skill to the follow-up process. What she teaches is tried, tested, and proven.

After leaving the corporate world to pursue her own business ventures, Wanda founded her business, Follow Up Sales Strategies. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance, and strengthen relationships by developing strong follow-up skills.

00:00 - 00:20 "You know, I always say a CRM will change your life and that sounds so dramatic, but it will because when you're using a CRM, you will absolutely close more sales. You'll have stronger relationships, nothing, and I mean nothing slips through the cracks and your stress level lowers. That is how much power is in a CRM.” — Wanda Allen

00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:40 - 01:55 Wanda’s Bio

01:56 - 07:22 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 3)

07:23 - 09:33 Welcome to the show, Wanda!

09:34 - 13:18 Mindset and Fears in Follow-Up

13:19 - 15:06 Eloquently Persistent Follow-Up

15:07 - 18:14 The Must-Have Tool: CRM (Client Relationship Management)

18:15 - 21:05 Recommended CRMs

21:06 - 22:07 Expanding to Relationship Retention

22:08 - 22:43 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

22:44 - 25:19 Handling Being Ignored in Follow-Up

25:20 - 28:17 Using Multiple Follow-Up Methods

28:18 - 31:41 Humanizing Follow-Up Actions

31:42 - 33:54 Speaking Engagements and Future Plans

33:55 - 38:21 Generating Leads through Cold Calling and Referrals

38:22 - 39:58 Accelerating Word of Mouth Referrals

39:59 - 40:26 Reach out to Wanda (https://www.followupsalesstrategies.com/)

40:27 - 42:02 Thank you so much, Wanda! Share this podcast, give us a review, and enjoy your marketing journey!

42:03 - 42:49 Join the Marketing Expedition Community today!

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