444 episodes

Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. 
Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game.
On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, asking his guests to share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey too — failures, setbacks, learnings. 
From our Rapid Response format, you can expect real-time wisdom from business leaders in fast-changing situations. Hosted by Bob Safian, past editor in chief of Fast Company, these episodes tackle crisis response, rebuilding, diversity & inclusion, leadership change and much more. 

Masters of Scale Masters of Scale

    • Business
    • 4.6 • 3.9K Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. 
Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game.
On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, asking his guests to share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey too — failures, setbacks, learnings. 
From our Rapid Response format, you can expect real-time wisdom from business leaders in fast-changing situations. Hosted by Bob Safian, past editor in chief of Fast Company, these episodes tackle crisis response, rebuilding, diversity & inclusion, leadership change and much more. 

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    Reid Hoffman on OpenAI’s $7 trillion plan, Apple’s Vision Pro, and AI traps

    Reid Hoffman on OpenAI’s $7 trillion plan, Apple’s Vision Pro, and AI traps

    Will OpenAI’s new text-to-video tool Sora revolutionize content creation? In this episode of Need to Know, Reid Hoffman joins Bob Safian to discuss Sam Altman’s fundraising, Meta’s dramatic resurgence, and three catalysts driving the recent tech layoffs. In this rapidly evolving world, Reid makes a case for how AI is redefining the game of scale, and why entrepreneurs shouldn’t buy into the myth of a “right moment” to engage with a new opportunity or challenge. 

    Register for AI Day (Feb. 29): https://mastersofscale.com/mastersofaiday

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 25 min
    Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson

    Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson

    Cyber war is raging, and the culprit is AI. Poppy Gustafsson, CEO of cybersecurity firm Darktrace shares new, proprietary info about how cybercrime has become professionalized across the Dark Web, and why deepfakes could soon find their way into your Slack or Zoom calls. But AI is also a powerful new weapon against attackers: Poppy tells Rapid Response host Bob Safian how to protect the most exposed areas of a business, why the unique digital DNA of an organization offers a shield, and how human factors are often more vulnerable than any software.

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 29 min
    Reid Hoffman opens up, w/On Being's Krista Tippett

    Reid Hoffman opens up, w/On Being's Krista Tippett

    Krista Tippett and our friends at On Being welcomed Masters of Scale host Reid Hoffman for an inspiring conversation about all things philosophy, AI, and technology’s impact on the human condition. We loved the episode so we’re sharing it with our listeners too. Reid opens up about his progressive upbringing and the power of friendship throughout his life. Plus, the pair experiment with Reid’s chatbot, Pi, and explore how being an AI optimist or pessimist will evolve the future of humanity. 

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 1 hr 22 min
    Super Bowl ads: Lessons from Beyoncé, J. Lo and Taylor

    Super Bowl ads: Lessons from Beyoncé, J. Lo and Taylor

    The on-field Super Bowl went down to the wire, but the TV ads battle was a rout. That’s what one of the ad world’s most influential leaders, Autodesk chief marketing officer Dara Treseder, tells Rapid Response host Bob Safian, arguing that when brands spend $7 million for a 30-second slot, it’s winner-take-all. She also explains how the Super Bowl sets the tone for the year ahead in marketing, and outlines why three metrics — being memorable, ownable, and relevant — matter most in delivering a positive return on marketing. So… was the winner Bud Light, BMW, Doordash, Verizon, or someone else? Listen in!

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 28 min
    5 leadership lessons from gaming with Reid Hoffman

    5 leadership lessons from gaming with Reid Hoffman

    Some of the most vital and overlooked entrepreneurial resources might just be stored away in your family games cupboard… 

    It’s no secret that host Reid Hoffman is a lifelong game fanatic. But this admiration extends beyond just a hobby. Games are one of the biggest influences on Reid as a business leader. 

    In this special episode of Masters of Scale, Reid dissects five popular games and extracts the hidden entrepreneurial wisdom they contain. From strategic thinking in Settlers of Catan to the art of deception in Poker, Reid explores the underestimated power of games and what every leader can learn from their diverse mechanics. 

    Join us for a game night like you’ve never seen.

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 23 min
    Learn from every "no"

    Learn from every "no"

    In the entrepreneurial journey, facing rejection is not just a possibility, but a certainty. However, it's the ability to perceive these rejections not as setbacks, but as stepping stones, that sets apart the most successful entrepreneurs. 

    Each 'no' offers a unique opportunity to refine an idea, sharpen a pitch, and foster resilience. It can even be a sign that your idea is so contrarian that it could be truly transformative.

    This is a theory we've explored before on Masters of Scale. And now we're revisiting it in this special "Remix" episode. We'll hear a range of scale leaders share their strategies for weathering the chorus of no's, and see how doing so was a vital part of their scale journeys.

    Learn more about MacGyver: MacGyver.com

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 44 min

Customer Reviews

4.6 out of 5
3.9K Ratings

3.9K Ratings

Benjamin Leyland ,

Ultimate Sidekick

I absolutely adore this podcast. Entertaining, engaging, informative. The use of sound design, humor, parotic, TV, and radio style segments keeps me listening to the very end. Probably my highest completion rate podcast.

SLS808 ,

Super interesting

Lots of unexpected stories on here. The anecdote about trying new recipes with AI was particularly interesting.

mrvaluead ,

Incredible Talent @ every position

Such an amazing business podcast! I am a loyal listener and listen every week! It’s had such a positive Impact on me as a person both professionally and personally. I can’t tell you how much I appreciate everything the masters of scale team does and I highly recommend anyone who is Interested in business. ✅🙌🤝🦉🪑🌎👊🏼🧠👔💪🏼💯🦾📱📚

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