45 min
Maximizing Profitability Through Your Law Firm Advertising with Kyle Hebenstreit, the CEO of PMP Grow Law Firm
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- Marketing
Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect
👉 Sasha and Kyle explore:
— The different stages of growth for law firms and how marketing strategies should be tailored to each stage.
— The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, paid social media, and paid search.
— The importance of brand awareness and recognition for law firms and how media platforms can help achieve this goal.
— The importance of having a holistic marketing strategy that includes multiple elements or platforms designed to capture clients as they're coming to find the law firm and seek services.
— The importance of being aware of when potential clients are looking for a law firm and giving them exactly what they're looking for.
👉 Main takeaways from the episode:
— Marketing budget ranges can vary widely depending on the stage of the law firm and the media platforms used, with larger firms in the Harvest stage having budgets in the six figures or higher.
— The three golden rules of effective marketing and advertising are: be aware and be there when people are looking for you or someone like you, give them exactly what they're looking for, and be the one they think of when they need someone in your category.
— Marketing strategy for law firms should also include a focus on local SEO and creating content that speaks to the client's target audience, with the goal of building trust and credibility with potential clients.
📰 About Kyle Hebenstreit:
Kyle Hebenstreit is the CEO of PMP Strategic, a legal marketing agency. Prior to PMP, he worked at Deloitte Consulting, where he helped large companies transform operations to enable growth. Prior to that, he worked in the media and entertainment industry at Skydance Media, supporting creative development for their feature film department and eventually becoming Chief of Staff to the CEO.
During his tenure at Skydance, the company expanded its business to include television, gaming, and fashion and produced several major motion pictures. Kyle received his BS from the University of Southern California and his MBA from Indiana University's Kelley School of Business.
📞 Connect with Kyle Hebenstreit:
• Website: https://www.pmpmg.com/
• LinkedIn: https://www.linkedin.com/in/hhebenstreit/
• Facebook: https://www.facebook.com/pmpmg
• Twitter: https://twitter.com/hkhebenstreit
📞 Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law-firm/
• Instagram: https://www.instagram.com/grow_lawfirm/
• YouTube: https://www.youtube.com/@growlawfirm
• Facebook: https://www.facebook.com/growlawfirm
• Email: info@growlawfirm.com
• Phone: (312) 854-7724
#LawyerWebsite #LawyerSEO #LawFirmMarketing
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/
Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect
👉 Sasha and Kyle explore:
— The different stages of growth for law firms and how marketing strategies should be tailored to each stage.
— The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, paid social media, and paid search.
— The importance of brand awareness and recognition for law firms and how media platforms can help achieve this goal.
— The importance of having a holistic marketing strategy that includes multiple elements or platforms designed to capture clients as they're coming to find the law firm and seek services.
— The importance of being aware of when potential clients are looking for a law firm and giving them exactly what they're looking for.
👉 Main takeaways from the episode:
— Marketing budget ranges can vary widely depending on the stage of the law firm and the media platforms used, with larger firms in the Harvest stage having budgets in the six figures or higher.
— The three golden rules of effective marketing and advertising are: be aware and be there when people are looking for you or someone like you, give them exactly what they're looking for, and be the one they think of when they need someone in your category.
— Marketing strategy for law firms should also include a focus on local SEO and creating content that speaks to the client's target audience, with the goal of building trust and credibility with potential clients.
📰 About Kyle Hebenstreit:
Kyle Hebenstreit is the CEO of PMP Strategic, a legal marketing agency. Prior to PMP, he worked at Deloitte Consulting, where he helped large companies transform operations to enable growth. Prior to that, he worked in the media and entertainment industry at Skydance Media, supporting creative development for their feature film department and eventually becoming Chief of Staff to the CEO.
During his tenure at Skydance, the company expanded its business to include television, gaming, and fashion and produced several major motion pictures. Kyle received his BS from the University of Southern California and his MBA from Indiana University's Kelley School of Business.
📞 Connect with Kyle Hebenstreit:
• Website: https://www.pmpmg.com/
• LinkedIn: https://www.linkedin.com/in/hhebenstreit/
• Facebook: https://www.facebook.com/pmpmg
• Twitter: https://twitter.com/hkhebenstreit
📞 Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law-firm/
• Instagram: https://www.instagram.com/grow_lawfirm/
• YouTube: https://www.youtube.com/@growlawfirm
• Facebook: https://www.facebook.com/growlawfirm
• Email: info@growlawfirm.com
• Phone: (312) 854-7724
#LawyerWebsite #LawyerSEO #LawFirmMarketing
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/
45 min