Grow Law Podcast

Sasha Berson, Grow Law
  • 5.0 (6)
  • Marketing
  • Updated Weekly

The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

  1. The *Genius* Referral System: 4 Steps to a Full Caseload (with $0 in Ad Spend) — with Delisi Friday

    2d ago

    The *Genius* Referral System: 4 Steps to a Full Caseload (with $0 in Ad Spend) — with Delisi Friday

    Your best cases are hiding... in your referral network! In this episode, Sasha Berson sits down with Delisi Friday, Founder of First Call Friday, who scaled a PI firm from 7 to 8 figures and grew staff from 3 to 30, with ZERO ad spend. How? She engineered referrals! Delisi reveals the 4-part referral system your law firm needs, the 5 lawyers you *must* have in your network, and why "November is the new December" to send holiday cards (this is game-changing). BONUS: Hear how lawyers are making MORE money from rejected cases. Tune in now. 📰 About Delisi Friday: Delisi Friday has been helping law firms grow since she was 15. Her father, a trial lawyer with 200+ trials to verdict, had her spend her summers answering phones at his firm. That hands-on upbringing turned into a 20-year legal career where she scaled a boutique PI firm from 7 to 8 figures and 3 to 30 staff through referrals alone. She has worked in four 8-figure businesses, 3 of them law firms, and helped build a company to $50M in 18 months. Today, as Founder of First Call Friday and host of the From Coffee to Cases podcast, Delisi trains lawyers across the country to turn their network into a robust referral machine. 👉 Sasha and Delisi explore: — Why "November is the new December", and how *this* timing trick ensures you never get lost in the crowd. — The 5 lawyers every attorney must have in their referral network (+ the practice area that generates the MOST referrals). — The FREE app that hands out lawyer referrals every single week (almost nobody in legal is using this). — The exact script to stay in touch with 100 referral partners without sounding salesy, pushy, or desperate. — How the cases you reject today could actually become a huge revenue stream (yes, really!) 👉 Main Takeaways from the Episode: — Open the Nextdoor app and search "lawyer" or "attorney." Respond to anyone asking for a recommendation in your practice area and city. It's free and takes 10 minutes. —  Pull your last 90 days of rejected cases and identify which ones qualify for a shared attorney fee referral. Call those lawyers today, refer the cases, and start building a second revenue stream. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Delisi Friday: • Website: https://www.firstcallfriday.com/ • LinkedIn: https://www.linkedin.com/in/delisifriday/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights Legal Marketing, Law Firm Growth, Business Growth, Legal Industry Insights

    47 min
  2. “Why Should I Choose YOU?” The Question 95% of Law Firms Can't Answer — with Stuart Foster

    Jun 24

    “Why Should I Choose YOU?” The Question 95% of Law Firms Can't Answer — with Stuart Foster

    Every PI law firm sounds *exactly* the same. “No fee till we win. We're the best.” Guess what? Clients don’t care! In this episode, Sasha Berson sits down with Stuart Foster, Co-Founder of Law Firm Fractional CMOs, who reveals his 3-step framework to find your TRUE differentiator or “your unique color jacket.” He breaks down the marketing strategy that took one firm from 30 to 600 qualified leads in 9 months, and why 40% of your marketing budget is being wasted. Bonus: You *must* hear his intake horror stories of one lawyer taking his own calls, and another redirecting them to untrained offshore speakers. Tune in now. 📰 About Stuart Foster: Stuart Foster is not your typical marketing guy. As former VP of Global Brand Marketing at Hilton and CMO of Topgolf, he's driven hundreds of millions in revenue for some of the world's most iconic brands over his 30+ years in business. Today, as Co-Founder of Law Firm Fractional CMOs, he's bringing that same Fortune 500 firepower to law firms, helping them build robust growth engines, slash wasted spend, and stand out in a “sea of sameness.” He’s taken firms from 30 to 600 qualified leads in 9 months, and is committed to ensuring you achieve success in your own firm. 👉 Sasha and Stuart explore: — His 3-step process to find your TRUE differentiator that competitors can't copy. — The "pay peanuts, get monkeys" philosophy… why trying to save money with a junior marketer is costly! — How 40% of your law firm’s marketing budget is probably being wasted. — How one firm signed 600 cases without spending a single extra dollar on marketing! — The *only* KPI you must demand from your marketing team (Hint: It’s not “impressions” or “clicks”) 👉 Main Takeaways from the Episode: — Pull up your last marketing report — if it shows impressions, clicks, and traffic but not leads and signed cases, you need to demand accountability from your team. — Over the next 6 months, ask clients two questions: "Why did you choose us?" and "What would you tell a friend about us?" — the pattern in those answers is your differentiation point. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Stuart Foster: • Website: https://www.lawfirm-cmo.com/ • LinkedIn: https://www.linkedin.com/in/hstuartfoster/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    45 min
  3. Reality Check: Why *No One* Will Buy Your Law Firm (#1 Mistake) — with Jordan Couch

    Jun 17

    Reality Check: Why *No One* Will Buy Your Law Firm (#1 Mistake) — with Jordan Couch

    “Why won’t private equity touch my law firm?” Because you may have nothing of value to sell! In this episode, Sasha Berson sits down with Jordan Couch, partner at Palace Law, who has acquired 6 law firms. His take is extremely BRUTAL: “Everything you have of value… cannot technically be sold.” Your clients can leave. Your lawyers can leave. And your “systems” are probably just in your head… meaning they’re *worthless* during an acquisition. Jordan exposes what buyers actually look for in 2026 (it’s surprising!). If you want to sell your law firm at a *SERIOUS* profit, press “Play” today. 📰 About Jordan Couch: Jordan Couch is a partner at Palace Law and a plaintiff-side attorney who has acquired 6 law firms — giving him a rare, inside look at what actually makes a firm valuable! With 10+ years in practice, Jordan has built systems that allow his firm to scale, streamline operations, and convert clients with brilliant strategies like “one call hiring.” He’s the author of 411 Tips for Solo and Small Firm Lawyers and a recognized leader in the legal space, serving 8+ years in WSBA leadership roles. His mission: turn lawyer-run jobs into real, sellable businesses that buyers are eager to invest in. 👉 Sasha and Jordan explore: — Why most law firms are NOT sellable, and the brutal reason “your talent and clients” don’t count as *real* value. — How Jordan evaluated and acquired 6 law firms, and the exact strategy he used to turn their case pipelines into HUGE profit. — The “gas pedal” problem: why most law firm marketing stops working the second you stop paying. — The risk of employee turnover during acquisitions: why one firm lost everyone overnight while another retained its ENTIRE team! — How to systematize what’s in your head (using AI) so your firm can grow and sell for a bomb even without you. 👉 Main Takeaways from the Episode: — Decide today: are you going for more clients (volume) or higher-value clients (premium)? Then align everything (pricing, intake, marketing, client experience) to that one path. — Review your intake process. Are you making prospects wait days to hire you? Create a script, train your team, and aim to convert qualified leads on the first call.  If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Jordan Couch: • Website: https://www.palacelaw.com/ • LinkedIn: https://www.linkedin.com/in/jordanlcouch 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    37 min
  4. Why 96% of Law Firms Never Hit $1M (+ What the Other 4% Do Differently) — with Andy Goldstrom

    Jun 10

    Why 96% of Law Firms Never Hit $1M (+ What the Other 4% Do Differently) — with Andy Goldstrom

    Most law firm owners NEVER scale past $1M. You can be the exception! In this eye-opening episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors and author of Grow Like a Pro, whose clients grow at an average of 40% per year (that’s 8X the industry norm!). Andy breaks down the main reason why 96% of firms plateau before hitting $1M, how one client went from $20K to $200K/month in under 18 months, and why "doing everything" is the real saboteur of your growth. P.S. You do *not* want to miss Andy's blueprint for turning a $10M law firm into a $13M exit, by design, not by accident. Tune in now. 📰 About Andy Goldstrom: Andy Goldstrom is the Managing Partner of Midcourse Advisors and now the lead advisor at Grow Law, where he helps law firm owners grow their practices quickly and profitably. A two-time Inc. 500 business owner, Andy built a real estate brokerage division from a single employee to 500+ with 30%+ margins, then took over and scaled a national recycling company before both companies were sold to Fortune 500 acquirers. He has hired over 500 people, run a $100M+ firm, taught entrepreneurship as a university professor, and spent the last decade coaching law firm owners to grow on average 40% a year — roughly 8x the typical pace. He's also the author of Grow Like a Pro, with a new edition built specifically for law firm owners releasing this week. 👉 Sasha and Andy explore: — Why Andy's clients grow at 40% a year while most firms crawl at 3–5% — The one-client focus that took a firm from $20K to $200K a month in 18 months — Why only 4% of firms reach $1M, and just 1% sustain it past two years — The 7-year service life cycle, and why getting "comfortable" is where your growth dies — Why most law firm advisors are one-hit wonders, and what three real exits actually teach — The lieutenant-vs-specialist test for spotting your next leader — Why even great operators keep two advisors on call, never just one 👉 Main Takeaways from the Episode: — Pick one core client type this quarter and pour your marketing, networking, and systems into it. Focus, not hustle, is what unlocks 40% growth. — Run the "lieutenant test" on your team: a real leader says "I've got this — it's already underway," a specialist waits for instructions. Identify which you actually have. — Start your exit prep now, not six months before you sell. Build the pipeline, systems, people, and succession plan an investor will pay a premium for. If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/ 📞 Connect with Andy Goldstrom: • Website: https://midcourseadvisors.com/ • LinkedIn: https://www.linkedin.com/in/andygoldstrom/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    40 min
  5. $500K Profit in 3 Years: He Used *This* AI System to Make It Happen — with Derek Weber

    Jun 3

    $500K Profit in 3 Years: He Used *This* AI System to Make It Happen — with Derek Weber

    Are you using ChatGPT like Google? Big mistake. HUGE! In this episode, Sasha Berson sits down with Derek Weber, a 20+ year entrepreneur, to discuss how Derek applied AI in a highly strategic way to achieve a *MASSIVE* 30% top-line growth and add over $500K in profit in under 3 years. As Derek puts it, “AI is a genius-level intern with access to the greatest library.” Are you giving it a Post-It note or actually *engineering* your prompts? BONUS: See how AI can replace your $800/hr business advisor to scale your law firm so much faster. Press ‘Play’ now. 📰 About Derek Weber: Derek Weber is a 20+ year entrepreneur, CEO of GBG Marketing, and founder of Lead With AI, where he helps leaders turn AI into their *biggest* competitive advantage. He specializes in building human-centric, AI-powered systems that reduce manual work by up to 80% and streamline operations. Under his leadership, his team achieved 30% revenue growth and added $500K+ in profit in under 3 years through strategic AI implementation. Derek leads a 12-month AI curriculum and is a sought-after speaker helping organizations move from scattered experiments to scalable, results-driven systems. 👉 Sasha and Derek explore: — How to turn AI into a $800/hour business advisor for just $20/month, and use it to scale faster. — How Derek applied a methodical AI system to achieve 30% top-line growth and add $500K+ in profit. — Why most firms get generic, useless AI outputs, and the *EXACT* way to fix it using structured prompts. — How to use the 10-80-10 framework to eliminate up to 80% of repetitive, non-client-facing work across your team. 👉 Main Takeaways from the Episode: — Rewrite ONE AI prompt you use (email, intake analysis, report). Add: your firm type, target client, goal of the task, and exact output format (bullets, tone, length). You’ll see a massive jump in the quality of output. — Pick ONE repetitive task your team does weekly (follow-ups, summaries, reports) and apply the 10-80-10 rule: spend 10% setting it up in AI, let AI do 80%, then refine the final 10%. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Derek Weber: • Website: https://leadwithai.us/ • LinkedIn: https://www.linkedin.com/in/derekaweber 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    40 min
  6. 5X Lead Growth: The *Genius* Intake Tool to Surge Consultations — with Daniel Steinberg

    May 27

    5X Lead Growth: The *Genius* Intake Tool to Surge Consultations — with Daniel Steinberg

    Most law firms convert just 3% of their traffic… a few convert 11%! In this thrilling episode, Sasha Berson sits down with Daniel Steinberg, founder of LawBrokr, a *phenomenal* platform that replaces boring, high-friction “Contact Us” forms with a unique, high-converting conversational intake experience. The result: A 5X lead growth! Daniel explains how his conversational workflow is inspired by (yes!) TikTok and Instagram quizzes to get more prospects to engage! BONUS: He also reveals how to pinpoint *EXACTLY* where leads drop off. Are you serious about signing more cases? Watch now. 📰 About Daniel Steinberg: Daniel Steinberg is the founder and CEO of LawBrokr, a legal tech company helping law firms unlock more signed clients from the website traffic they already have. Since launching in 2021, he has helped firms boost conversions from 3% to 11% through smarter digital intake. A former partnerships leader at Clio, with experience at EY and Influitive, Daniel built LawBrokr after drawing inspiration from TikTok, Instagram quizzes, and e-commerce brands. Based in Toronto, he’s also a sports fanatic, coffee lover, and entrepreneur passionate about smarter growth. 👉 Sasha and Daniel explore: — How to boost your website conversions from 3% to 11% *without* buying more traffic. — Why outdated “Contact Us” forms create high bounce rates, poor data, and dead-end consultations. — Why LawBrokr uses TikTok, Instagram quizzes, and e-commerce psychology to get more prospects to engage. — How to pinpoint EXACTLY where leads drop off on your website. — How your firm can go live with this brilliant intake system in as little as 72 hours. — How Law Broker standardizes digital intake across *every* marketing channel: PPC, social, Avvo, Google My Business, your website. 👉 Main Takeaways from the Episode: — Audit your intake flow today: If your contact form is confusing or repetitive, simplify it into short step-by-step questions. — Track where leads are dropping off: Review your website analytics to see where prospects abandon the process (landing page, form start, form completion, call click, etc.). If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Daniel Steinberg: • Website: https://www.lawbrokr.com/ • LinkedIn: https://www.linkedin.com/in/dsteinberg9?originalSubdomain=ca 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    17 min
  7. The “Get Rude” Playbook: How One Lawyer Built a 7-Figure Law Firm (By Breaking the Rules) — Lee Rudin

    May 20

    The “Get Rude” Playbook: How One Lawyer Built a 7-Figure Law Firm (By Breaking the Rules) — Lee Rudin

    How do you go from 0 to 300+ cases in just 26 months? Break the rules! In this episode of the Grow Law Podcast, Sasha Berson sits down with Lee Rudin, founder of Rudin Law and creator of the “Get Rude” brand. Lee breaks down why referrals alone are risky, why you should invest at least ~10K in ads to see results, and (yes!) his #1 trick to LOWER client acquisition costs. Lee also shares a story about how being called an “ambulance chaser” made him create one of his BEST social media campaigns ever. Tune in now. 📰 About Lee Rudin: Lee Rudin is the founder of Rudin Law and the force behind the bold “Get Rude” brand. Based in New Orleans, he grew from 0 to 300+ cases in 26 months by moving away from traditional SEO and PPC-heavy strategies and going hard on bold branding and social media. Known for his unconventional approach, Lee helps clients fight back, and shows lawyers how to ditch “spray and pray” marketing and build a unique brand that brings in cases. 👉 Sasha and Lee explore: — Why it’s not worth investing in paid ads unless you can commit ~$10K/month. — How being called an “ambulance chaser” turned into one of Lee’s BEST marketing campaigns. — How Lee went from 15 to 30+ cases a month with bold social media content. — Why referrals are RISKY and what you need instead to build a predictable, scalable case flow. — How branding (i.e., showing your face and message over and over) lowers your cost per case over time. 👉 Main Takeaways from the Episode: — Before hiring a PPC vendor, write this down: cost per case, monthly budget, and expected return. Then ask your agency: “Can this realistically work within my budget?” If the answer is vague, proceed with caution. — Choose one (social, PPC, referrals) and commit. If it’s social: post consistently and don’t worry about being too professional. — Take a common criticism or stereotype in your industry and flip it into content (like Lee’s “ambulance chaser” video). Don’t play it safe. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Lee Rudin: • Website: https://www.getrude.com/lee-rudin/ • LinkedIn: https://www.linkedin.com/in/leerudin 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    49 min
  8. From 200 to 1,000 Cases: The AI Tool That Hyper-Charged One PI Firm — with Josh Schmerling

    May 13

    From 200 to 1,000 Cases: The AI Tool That Hyper-Charged One PI Firm — with Josh Schmerling

    This is the kind of growth 99% of law firms only dream of! In this episode, Sasha Berson chats with Josh Schmerling, co-founder of LawPro.ai. His impressive AI tool helped take his firm from 200 to 1,000+ active cases! It also cuts time on desk by 20–30% and uncovers tiny “nuggets” in medical records (sometimes one sentence) that can dramatically increase case value! You’ll hear how his team stopped doing low-value work (like reading records all day) and started calling clients more and stacking those referrals. This episode will change the game. Tune in now. 📰 About Josh Schmerling: Josh Schmerling is a partner at Zirkin & Schmerling, and the Co-founder of LawPro.ai. He’s recovered tens of millions for clients and scaled his firm from just 200 to 1,000+ active cases. Named a Super Lawyer and National Trial Lawyers Top 40 Under 40, Josh brings serious courtroom credibility and sharp business insight. Today, he helps PI firms use AI to move cases faster, increase value, and grow smarter. 👉 Sasha and Josh explore: — The #1 AI tool to spot “hidden nuggets” in medical records (one missed sentence can significantly affect case value). — How to cut time on desk by 20–30%, and use that time to call clients more. — The brilliant move to unlock an ENORMOUS number of referrals without increasing marketing spend. — The before/after: going from ~200 active cases to 1,000+ without proportional cost increases. — Why relying on co-counsel can drain ~40% of your profits (and what to do instead). 👉 Main Takeaways from the Episode: — Inquire about LawPro.ai today and test if it can help you reduce case handling time and uncover hidden value in your files faster. — Reassign one team member from admin work to client communication (calls, updates) and track referral changes over 60 days. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Josh Schmerling: • Website: https://www.lawpro.ai/ • LinkedIn: https://www.linkedin.com/in/josh-schmerling-287489ab/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    24 min
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5
out of 5
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About

The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

Information

  • Creator
    Sasha Berson, Grow Law
  • Years Active
    2022 - 2026
  • Episodes
    156
  • Rating
    Explicit
  • Copyright
    Copyright © 2026
  • Show Website
    Grow Law Podcast

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