The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill
The Game Changing Attorney Podcast with Michael Mogill

How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

  1. 348. Ross Pomerantz. Sales, Sarcasm, and Success: Inside the Mind of Corporate Bro [Encore Edition]

    1D AGO

    348. Ross Pomerantz. Sales, Sarcasm, and Success: Inside the Mind of Corporate Bro [Encore Edition]

    Have you considered that embracing authenticity might be the catalyst your law firm needs to accelerate growth and elevate your leadership impact? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Ross Pomerantz — better known as the mastermind behind “Corporate Bro.” Known for his brutally honest and hilarious take on the sales world, Ross has built a massive following by turning everyday professional absurdities into viral gold. From his early days grinding in tech sales to becoming a content icon, Ross opens up about his relentless pursuit of creativity, the power of humor, and why staying true to yourself is your greatest competitive advantage. Here’s what you’ll learn: Why bringing humanity into professional environments fosters stronger cultures, deeper connections, and more authentic business practices Learn how persistence, consistency, and owning your unique voice can create long-term success — no matter the industry Understand why mastering sales is non-negotiable for growth, and how respecting this function can unlock massive opportunities for your firm Join Michael and Ross as they unpack how humor, authenticity, and relentless execution can reshape business norms, build unforgettable brands, and challenge outdated definitions of “professionalism.” Whether you're scaling a law firm or building your personal brand, this episode will leave you with the mindset and tools to stand out, lead boldly, and win. ---- 00:00 – Introduction 03:45 – From Baseball to Sales: Ross’s Unlikely Journey 09:22 – The Birth of Corporate Bro: Humor Meets Hustle 14:08 – Sadness as a Sales Philosophy 22:50 – Building a Brand Through Authenticity 30:17 – The Truth About Algorithms and Going Viral 38:55 – Walking the Line: Satire in a Hyper-Offended World 46:03 – Burnout, Mental Health, and Creative Longevity 52:49 – What Being a Game Changer Means to Ross ---- Links & Resources: Atlanta Braves Oracle Corporate Bro Dilbert comics Vine 8 Mile (film) Total Frat Move BroBible Brotopia by Emily Chang Larry Ellison Marc Benioff Madison Square Garden Software as a service (SaaS) ChatGPT Sweet James Duolingo DUDE Wipes Barstool Sports LeBron James Michael Jordan Golden State Warriors ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 211. Pat Flynn — Superfans: How to Stand Out, Grow Your Tribe, and Build a Successful Business 260. Robert Simon — The Superpower of Authenticity: Building Communities with Aligned Values 327. AMMA — The Secret to Growth: Trust, Talent, and Turning Reputation Into an Advantage

    58 min
  2. 347. AMMA. Why Your Marketing Isn’t Working (And How to Fix It)

    6D AGO

    347. AMMA. Why Your Marketing Isn’t Working (And How to Fix It)

    What does it take to rise above the noise and become the firm that lands the game changing cases in an industry drowning in competition? In this episode of The Game Changing Attorney Podcast, Michael Mogill explores the dynamic intersection of marketing and legal expertise, uncovering the strategies that law firm leaders need to thrive in a rapidly evolving world. As technological advancements continue to reshape how we operate, understanding the balance between innovation and traditional practices becomes crucial. Here’s what you’ll learn: How to capture the attention of potential clients through innovative marketing techniques that make your law firm stand out in a content-saturated market The importance of merging marketing prowess with legal expertise to ensure your skills are recognized and you're securing the best cases How to evaluate and optimize your online advertising strategies and intake processes to maximize conversions for sustainable and scalable growth Discover what it takes to not just survive, but dominate in your space. Push past limits, break through barriers, and lead your firm into a future filled with massive growth and opportunity. Whether you're an industry titan or an up-and-comer hungry to make your mark, this is where you get the tools, mindset, and strategies to turn vision into reality. ---- 00:00 – Introduction 03:11 – Why Best Known Beats Best: The Visibility Advantage 07:26 – Cutting Through the Noise: Standing Out in a Saturated Market 12:42 – The Role of Content: Engagement vs. Vanity Metrics 16:30 – Expertise vs. Attention: What Actually Drives Authority 20:45 – Social Media Strategies: How to Make Your Firm Impossible to Ignore 24:52 – Why More Budget Isn’t Always the Answer 29:14 – Measuring What Matters: Tracking Impact, Not Just Spend 33:29 – Final Thoughts and Takeaways ---- Links & Resources: Tesla Powerwalls Starlink Call of Duty David Goggins Joe Rogan ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 280. Rory Vaden — Reputation Precedes Revenue: Mastering the Art of Personal Branding 215. Flo Rida — Industry Innovation, Commitment to Your Craft, and Hit-Making 333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

    34 min
  3. 346. Why Losing Everything Was the Best Thing That Happened with James Amaro

    MAR 18

    346. Why Losing Everything Was the Best Thing That Happened with James Amaro

    Can the path to becoming a game-changing law firm be forged through tenacity and innovation in the face of adversity? In this episode of The Game Changing Attorney Podcast, Michael Mogill welcomes James Amaro, Founder of the Amaro Law Firm and renowned trial attorney, to explore the journey from starting a practice to becoming a respected leader in the legal industry. James shares his experiences and insights on overcoming adversity, transforming a vision into reality, and fostering a culture of continuous growth and accountability. Here’s what you’ll learn: That navigating significant setbacks and treating each challenge as an opportunity are vital for growth and recovery in law firm management How implementing KPIs and SOPs can dramatically enhance a firm’s culture and profitability by emphasizing accountability and structured performance Why adapting new strategies, such as leveraging AI and focus groups, is essential for maintaining competitiveness and achieving excellence in legal practice From weathering the toughest storms to leveraging innovation in trial preparation, James Amaro exemplifies the power of perseverance and strategic evolution. Join us as we unpack these invaluable lessons to inspire your firm’s path to success. ---- 00:00 – Introduction 02:12 – Building a Law Firm from the Ground Up 06:45 – The Reality of Starting Over: Lessons from Setbacks 12:30 – Scaling from Solo to a Nationally Recognized Practice 17:22 – The Power of Mindset: How Resilience Defines Success 22:14 – Transforming a Law Practice into a Thriving Business 27:39 – Leadership, Accountability, and Building a High-Performance Culture 34:15 – The Role of Core Values and KPIs in Sustaining Growth 39:50 – Final Thoughts and Takeaways ---- Links & Resources: Amaro Firm Hurricane Ike BP oil spill Peloton Biggie Smalls Tierra Del Fuego ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 264. Bill Perkins — Die with Zero: Getting All You Can from Your Money and Your Life 334. Dr. Benjamin Hardy — From Limiting Beliefs to Limitless Potential: A Guide to Personal Growth 304. AMMA — Creating a Culture of Success

    48 min
  4. 345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead

    MAR 13

    345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead

    How can law firms ride the wave of AI innovation to transform their practice, outpace competitors, and deliver unparalleled legal services? In this episode of The Game Changing Attorney Podcast, Michael Mogill delves into the rapidly evolving world of AI and its profound implications for the legal sector. As the legal industry stands on the brink of a technological revolution, understanding and integrating AI can position law firms at the forefront of innovation. Here’s what you’ll learn: How AI innovation is accelerating at an unprecedented pace, with tech giants competing to push boundaries and approach artificial general intelligence Why experimenting with AI tools like ChatGPT and DeepSeek is crucial for discovering new opportunities and gaining competitive advantages The balance between leveraging AI for efficiency in transactional tasks and maintaining the human touch in areas like relationship building and strategic decision-making By embracing AI, law firms can enhance their efficiency, broaden their service capabilities, and focus on high-value strategic work that only humans can do best. This episode is your guide to understanding how AI can be integrated into your practice, creating a seamless blend of technology and human expertise to drive your firm’s success into the future. Join us to explore how you can leverage AI to redefine your legal practice and ensure your firm remains a formidable competitor in an ever-evolving landscape. ---- Show Notes: 00:00 – Introduction 03:11 – The Rapid Evolution of AI and Its Competitive Landscape 07:45 – Cutting Through the Noise: Identifying AI Tools That Matter 12:32 – Experimentation and Curiosity: The Key to AI Adoption 17:09 – AI vs. Human-Driven Work: Finding the Right Balance 22:47 – The Future of Law Firms: Efficiency, Automation, and Strategic Work 28:15 – How AI is Reshaping Legal Services and Client Expectations 32:50 – The Truth About AI Replacing Lawyers: What’s Actually Changing 38:10 – Final Thoughts and Takeaways ---- Links & Resources: ChatGPT Deep Seek Elon Musk Grok Three Anthropic Gemini Satya Nadella Tesla ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 321. Kyle Bachus — Harnessing Technology for Legal Success [Encore Edition] 289. John Morgan — Grow or Die: The Mindset of a Champion [Encore Edition] 194. AMMA — The Harsh Truth About Entrepreneurial Success

    28 min
  5. 344. Scott Monge. Beyond the Billboards: Crafting a Standout Legal Brand [Encore Edition]

    MAR 11

    344. Scott Monge. Beyond the Billboards: Crafting a Standout Legal Brand [Encore Edition]

    Is the key to your law firm’s sustained growth found in the power of strategic marketing and an unwavering commitment to client service? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Scott Monge, Founder and CEO of Monge & Associates, to unpack the strategies behind building a thriving law firm through bold marketing investments and a relentless focus on client experience. Scott shares his insights on taking calculated risks, fostering a client-centered culture, and continuously innovating to stand out in a crowded legal market. Here’s what you’ll learn: Strategic marketing and branding, including bold advertising investments, are pivotal for firm growth and maintaining a competitive edge Focusing on exceptional client service through personalized experiences and gratitude initiatives helps create strong, positive client rapport and differentiates the firm in the market Embracing risks and learning from failures are essential for success, highlighting the importance of perseverance and constant innovation for personal and professional growth Scott Monge’s journey is a testament to the impact of resilience, strategic branding, and delivering an unparalleled level of service. Tune in to discover how these principles can redefine success and position your firm for long-term industry dominance. ---- Show Notes:  00:00 – Introduction 03:14 – The Mindset Shift That Took Scott Monge to the Next Level 07:29 – Scaling a Law Firm: Lessons in Growth and Leadership 12:45 – The Importance of Culture and Team Buy-In 16:38 – Marketing Strategies That Drive Real Results 21:12 – Handling Challenges: How to Adapt and Overcome 26:05 – Building Systems That Sustain Long-Term Success 30:42 – The Role of Client Experience in Business Growth 35:18 – Final Thoughts and Takeaways ---- Links & Resources: Thomas Edison Jim Collins Richard Branson Ken Hardison ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 296. Creating a Competitive Edge: Lessons in Legal Leadership 262. Roland Frasier — The Secret to Scale: How to Grow Your Business [Encore Edition] 308. AMMA — Overcoming Doubt: Turning Fear into Fuel

    31 min
  6. 343. AMMA. No Courage, No Progress: Why Hesitation Is Costing You Big

    MAR 6

    343. AMMA. No Courage, No Progress: Why Hesitation Is Costing You Big

    Could the secret to your law firm's breakthrough success be hidden in the art of prioritizing challenges and effectively leveraging resources? In this episode of The Game Changing Attorney Podcast, Michael Mogill opens the dialogue on the relentless journey of leading a law firm and the mindset shifts necessary for success. Get ready to challenge your current practices and discover why sometimes, it takes stepping back and reassessing your approach to break through to the next level. Here's what you'll learn: Strategies for problem-solving that can turn challenges into opportunities for innovation and resilience The importance of taking action despite fear, making bold moves to avoid stagnation and ensure progress in your firm How to leverage resources like automation, delegation, and technology to maximize growth  By adopting a mindset focused on continuous problem-solving and bold action, law firms can not only overcome their current limitations but also set the stage for dynamic growth. Embrace these principles to foster innovation, enhance productivity, and establish your firm as a powerhouse of efficiency and forward-thinking leadership. ---- Show Notes:  00:00 – Introduction 04:23 – Why Growth Means Constant Problem-Solving 06:40 – Prioritizing Problems to Unlock Growth 09:19 – The Real Reason You’re Afraid to Make Bold Moves 12:24 – Taking Action Before You Feel Ready 13:25 – Why Hard Work Alone Won’t Scale Your Firm 16:34 – Leveraging People and Technology to Break Through 18:40 – Shifting from Time Economy to Results Economy 21:05 – Final Thoughts and Takeaways ---- Links & Resources: ChatGPT Claude Gemini ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 323. James Lawrence — The Power of One More: A Journey of Grit and Determination 259. David Craig — How to Build a Law Firm That Stands the Test of Time 246. AMMA — From Burnout to Breakthrough: The Key Differences Between Winners and Losers

    22 min
  7. 342. The Missing Piece to Peak Performance with David Kolbe

    MAR 4

    342. The Missing Piece to Peak Performance with David Kolbe

    What if the key to unlocking your law firm’s full potential wasn’t in the resumes you review but in understanding how your team is instinctively wired to take action? In this episode of The Game Changing Attorney Podcast, Michael Mogill is joined by David Kolbe, CEO of Kolbe Corp and a thought leader in conative assessments. David shares his journey from the legal field to becoming an influential figure in helping organizations understand and harness instinctive strengths through the Kolbe assessment. The discussion dives into his insights on team dynamics, revealing the potential of both professional success and personal satisfaction by understanding one's inherent strengths. Here's what you'll learn: How understanding conative strengths through the Kolbe assessment can lead to increased productivity and job satisfaction Why aligning team roles with natural inclinations reduces burnout and enhances overall firm efficiency and growth How leveraging Kolbe insights can improve both professional relationships and personal dynamics, leading to more harmonious and effective interactions This episode holds the game plan for building a cohesive, motivated, and insanely effective team — the kind of team that doesn’t just help you grow, but helps you dominate your market. Want to learn more about Kolbe? Email coach@crisp.co to learn more! ---- Show Notes:  00:00 – Introduction 02:26 – David Kolbe’s Journey from Lawyer to CEO 04:52 – Understanding Kolbe and the Three Parts of the Mind 09:56 – Are Your Strengths Innate or Learned? 12:48 – How Kolbe Transforms Hiring and Team Building 18:14 – Using Kolbe to Strengthen Personal Relationships 25:03 – Avoiding Burnout by Aligning Work with Your Strengths 31:33 – Leveraging Kolbe to Drive Firm Growth 46:22 – Final Thoughts and What It Means to Be a Game Changer ---- Links & Resources: Kolbe Myers-Briggs (MBTI) DiSC Predictive Index LSAT SAT EOS Florencе Mykonos AI ChatGPT ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 328. Sherry Stewart Deutschmann — Transform Your Business with Bold, People-First Leadership 251. Alex Hormozi — The Power of Humility in Achieving Entrepreneurial Success 279. AMMA — Building Trust Through Authentic Leadership

    53 min
  8. 341. The Real Reason Your Firm Isn’t Scaling — And It’s Not What You Think

    FEB 27

    341. The Real Reason Your Firm Isn’t Scaling — And It’s Not What You Think

    How can law firm leaders effectively navigate hiring, talent retention, and leadership empowerment to drive firm success? In this episode of The Game Changing Attorney Podcast, Michael Mogill discusses recurring challenges and opportunities in building a high-performing law firm team. Drawing from personal anecdotes and extensive experiences managing a successful business, he delves into the nuances of refining hiring processes, strategically competing with larger firms, and fostering a culture that empowers team members to solve complex problems independently. Here's what you'll learn: Why refining the hiring process can ensure the right talent aligns with firm needs How smaller law firms can compete for top talent by emphasizing growth opportunities and unique roles Why empowering teams to solve problems independently fosters a culture of autonomy and scalability For law firm leaders, embracing these strategies isn't just about growing their teams; it's about setting the foundation for sustainable success and creating an environment conducive to innovation and execution. ---- Show Notes:  00:00 – Introduction 03:11 – Why Most Law Firms Keep Hiring the Wrong People 06:29 – The Danger of Hiring Based on Interviews Alone 09:34 – Execution vs. Strategy: What Your Firm Actually Needs 13:13 – How to Compete for Top Talent Without the Biggest Budget 16:54 – The Hidden Advantage of Smaller Firms in Hiring 18:04 – Why Having More Employees Doesn’t Mean Less Work for You 20:57 – The Importance of Problem-Solving in a Growing Firm 23:57 – Final Thoughts and Takeaways ---- Links & Resources: Atlanta SaaS (Software as a Service) MacBook NVIDIA YouTube Spotify Apple Podcasts Tesla ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 286. AMMA — Innovate, Don't Imitate: Handling Competitors, Critics, and Copycats 301. Michael Cowen — Investing in Legal Excellence: Training, Tools, and Team Building 262. Roland Frasier — The Secret to Scale: How to Grow Your Business [Encore Edition]

    25 min
5
out of 5
513 Ratings

About

How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

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