The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill
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The Game Changing Attorney Podcast with Michael Mogill

How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

  1. 339. AMMA — The Growth Blueprint: What It Takes to Build a 7, 8, and 9-Figure Law Firm

    1 DAY AGO

    339. AMMA — The Growth Blueprint: What It Takes to Build a 7, 8, and 9-Figure Law Firm

    Navigating your law firm's growth journey becomes feasible when equipped with insights drawn from real-world experiences. In this episode of The Game Changing Attorney Podcast, Michael Mogill delves into the realities of scaling a law firm across various stages of growth. He unpacks the challenges and triumphs encountered on the path from six to nine figures, offering a roadmap for legal entrepreneurs determined to propel their firms to new heights. Here’s what you’ll learn: Why delegating tasks that aren’t within your expertise can create the capacity needed to break through the early growth stages The importance of implementing repeatable systems and processes that ensure quality in service delivery Why evolving your leadership skills and nurturing a strong company culture are essential components for expansion With these insights, law firm owners can elevate their practices beyond just case management, building a legacy marked by innovation, empowerment, and continued advancement in the legal field. This isn't just about managing your practice – it's about redefining your potential and igniting your firm’s growth trajectory.  ---- Show Notes:  00:00 – Introduction 02:16 – The Reality of Law Firm Growth: Why It’s Harder Than You Think 05:51 – The Truth About Scaling: No Silver Bullet, Only Systems 09:21 – Breaking Through Six Figures: Grit, Capacity, and Delegation 14:55 – The Seven-Figure Struggle: Leadership, Hiring, and Culture 19:34 – The Pain of Scaling: Outgrowing Systems and Processes 24:38 – The Path to Eight Figures and Beyond: Leadership Overhaul 27:06 – The Road to Nine Figures: Rebuilding, Risk, and Relentless Growth 30:17 – Final Thoughts and Takeaways ---- Links & Resources: Atlanta Game Changers Summit S&P 500 ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 261 — AMMA — The X Factor of Legal Market Domination Episode 320 — John Morgan — Dream Big, Act Bold: Turning Visions into Reality Episode 333 — AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

    31 min
  2. 338. Will Ahmed — From Stress to Success: Optimizing the Entrepreneurial Journey [Encore Edition]

    3 DAYS AGO

    338. Will Ahmed — From Stress to Success: Optimizing the Entrepreneurial Journey [Encore Edition]

    What if understanding your body could be the key to unlocking peak performance in the high-pressure world of leadership? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Will Ahmed, CEO and Founder of WHOOP, the cutting-edge fitness tracker designed to optimize human performance through detailed health metrics. Together, they explore the critical data that can transform how law firm owners manage stress, enhance recovery, and maintain high output. Here’s what you’ll learn: How data-driven insights can help law firm owners understand the physiological impacts of stress and recovery on leadership performance The ways in which personalized health metrics can foster a culture of resilience and sustained high achievement within your practice Techniques for transforming traditional work environments by using WHOOP to create a feedback loop, enhancing both employee well-being and organizational effectiveness By integrating WHOOP’s data-driven approach, law firm leaders can foster a proactive work culture, anticipate challenges with agility, and build a legacy defined by resilience and excellence. It’s not just about managing cases — it’s about empowering yourself and your team with the tools to thrive in the demanding legal landscape. ---- Show Notes:  00:00 – Introduction 02:16 – Unlocking Human Performance Through Data 05:42 – The Early Challenges of Building WHOOP 09:27 – Understanding Heart Rate Variability and Recovery 14:10 – How Entrepreneurs Can Optimize Their Performance 20:47 – Sleep, Stress, and the Science of Recovery 27:02 – How WHOOP Innovated Rapidly During the COVID-19 Pandemic 36:48 – The Future of Wearable Technology and Human Optimization 44:32 – What It Means to Be a Game Changer ---- Links & Resources: LeBron James Michael Phelps Heart rate variability Nike Fuelband Jawbone Fitbit REM sleep Blue light glasses PGA Tour Nick Watney Justin Thomas Respiratory Rate & COVID-19 WHOOP Study Michael Jordan Flu Game ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 186 — Eric Thomas — The Secret to Success Episode 171 — Adam Alter — Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most Episode 263 — AMMA — What Growth Demands of Leaders

    46 min
  3. 337. AMMA — Future-Proofing Your Firm: Growth with Succession in Mind

    FEB 13

    337. AMMA — Future-Proofing Your Firm: Growth with Succession in Mind

    How can law firm owners go beyond mere survival and position their practice for long-term success in a rapidly changing legal landscape? In this episode of The Game Changing Attorney Podcast, Michael Mogill explores the key strategies for building a future-focused law firm. He highlights the power of cultivating a culture of curiosity and continuous growth within your team and shares valuable insights on crafting a succession plan that ensures lasting impact and aligns with your firm’s ultimate vision. Here’s what you’ll learn: Why being an innately curious, lifelong learner is essential for keeping your law firm competitive and adapting to new technologies and methods The key elements that maximize a law firm's value, ensuring operational independence and minimizing reliance on the firm owner, to achieve a profitable sale How to cultivate a thriving culture that aligns with your firm’s ambitious growth goals, attracting top talent who are driven to succeed within your organization's values Thriving in the legal field isn’t just about winning cases — it’s about anticipating challenges before they arise and preparing your firm and clients with the right strategies to navigate them. By embracing a proactive mindset, law firms can transform potential setbacks into opportunities, strengthen client relationships, and establish a reputation built on resilience, foresight, and unwavering excellence. ---- Show Notes:  00:00 – Introduction 02:16 – Why Most People Don’t Care About Your Vision 05:14 – The Power of Lifelong Learning and Curiosity 07:54 – AI, Adaptability, and the Future of Law Firms 12:19 – How to Build a Firm That Runs Without You 14:50 – Balancing Growth and Culture in a Competitive Market 18:52 – The Difference Between Headlines and Real Success 21:01 – Succession Planning: Who Should Take Over Your Firm? 26:52 – Final Thoughts and Takeaways ---- Links & Resources: Chat GPT YouTube Python Atlanta SaaS Tech Crunch ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 291 — Tim Grover — The Dark Side of Achievement Episode 229 — David Goggins — Never Finished: Unshackle Your Mind and Win the War Within Episode 258 — AMMA — The Power of No: Setting Boundaries for Focused Growth

    28 min
  4. 336. David Meyer — Your Financial Shield: How to Spot and Stop Investment Scams [Encore Edition]

    FEB 11

    336. David Meyer — Your Financial Shield: How to Spot and Stop Investment Scams [Encore Edition]

    What does it take for an attorney to not only excel in a specialized niche but also become a champion for client protection against financial deception? In this episode of The Game Changing Attorney Podcast, Michael Mogill welcomes David Meyer, a pioneering force in the field of investment fraud law. Meyer reveals his journey from a chance encounter that shifted his career trajectory to becoming one of the leading figures in protecting clients from unscrupulous financial advisors. Here’s what you’ll take away: How specializing in a niche can transform your career and set your firm apart Why vigilant protective measures are crucial for safeguarding clients against financial exploitation How sharing client stories can serve as a powerful educational tool to prevent others from falling victim to similar fraudulent schemes Success in law isn't just about litigation — it's about foreseeing potential threats and equipping your firm and clients with the tools to avert them. By focusing on these proactive strategies, law firms can turn vulnerabilities into resilience, ensuring a legacy of trust and security in their client relationships. ---- Show Notes:  00:00 – Introduction 02:14 – Fighting Investment Fraud: How David Meyer Built His Practice 04:28 – The Landmark Case That Launched His Career 06:32 – Protecting Investors: Common Tactics of Bad Brokers 09:22 – Why Victims of Financial Fraud Blame Themselves 12:46 – Unbelievable Stories: The Dark Side of Financial Advising 17:47 – How to Vet a Financial Advisor and Avoid Scams 25:12 – Working With the SEC to Protect Investors 37:24 – What It Means to Be a Game Changer ---- Links & Resources: The Investor Protector by David Meyer 2000 Dot-Com Bubble Continuing Legal Education (CLE) BrokerCheck.org Financial Industry Regulation Authority (FINRA) Ponzi scheme Stocks Bonds Mutual funds Exchange Traded Funds (ETFs) Securities and Exchange Commission (SEC) Expungement Robinhood ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 285 — Morgan Housel — Mastering the Psychology of Wealth: Beyond Money and Success Episode 197 — Robert Greene — The Laws of Power and Human Nature Episode 302 — AMMA — Leading with Integrity: How to Compete Ethically

    39 min
  5. 335. AMMA — Scaling Smart: Building Leaders and Teams That Perform

    FEB 6

    335. AMMA — Scaling Smart: Building Leaders and Teams That Perform

    How can a law firm transcend its current boundaries and manage the intricacies of organizational growth? In this episode of The Game Changing Attorney Podcast, Michael Mogill breaks down the essential strategies for scaling a law firm, maintaining focus amid chaos, and developing the leadership skills necessary to drive sustained growth and innovation. Success isn’t about avoiding challenges — it’s about having the mindset and systems to adapt, execute, and thrive. Here’s what you’ll take away: How assessing your progress early in the year can help you adapt and stay on track with your goals Why investing in team incentives and aligning them with personal and firm goals can enhance performance  The importance of identifying whether your firm’s growing pains are due to capacity or capability Growth in your firm isn’t just about solving a set of problems; it’s about cultivating a leadership mindset that constantly evaluates and evolves to new demands. By focusing on these core elements, you transform obstacles into opportunities for development, creating a robust foundation for enduring success and innovation in legal practice. ---- Show Notes:  00:00 – Introduction 02:13 – Are You Sticking to Your 2025 Goals? 05:45 – Building a Brand That Earns Trust 09:49 – Why Honoring Your Commitments is Key 13:26 – How to Leverage a Strong Reputation for Growth 17:52 – The Power of Promotion: Making Your Brand Known 21:19 – Hiring the Right People to Support Your Brand 18:45 – The One Hiring Rule That Saves You from Bad Decisions 19:27 – Final Thoughts and Takeaways ---- Links & Resources: Atlanta Charlie Munger Hartsfield Jackson Airport TSA DMV  ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 287 — Dan Martell — Buy Back Your Time: Mastering the Art of Delegation Episode 265 — Jessica Mogill — Streamlined Operations: Relentless Execution Episode 230 — AMMA — How To Achieve Bigger Goals

    27 min
  6. 334. Dr. Benjamin Hardy — From Limiting Beliefs to Limitless Potential: A Guide to Personal Growth [Encore Edition]

    FEB 4

    334. Dr. Benjamin Hardy — From Limiting Beliefs to Limitless Potential: A Guide to Personal Growth [Encore Edition]

    What does it take to completely shift your mindset and unlock the next level of personal and professional success? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Dr. Benjamin Hardy — renowned organizational psychologist and best-selling author of Willpower Doesn’t Work and Personality Isn’t Permanent — to explore how to break free from self-imposed limitations and intentionally design a future of limitless potential. Here’s what you’ll take away: How changing the way you see your personality and future goals can break you free from limiting beliefs that are holding you back Why emotional growth is the key to handling stress and turning challenges into opportunities The power of strategic ignorance and surrounding yourself with the right people to sharpen your focus and eliminate distractions True transformation happens when you take control of your story — shaping your future to match your ambitions rather than letting circumstances define you. It’s not just about seeing things differently; it’s about rewriting how you interpret your past and setting the stage for the future you want. When you elevate your narrative, you shift from being reactive to becoming the driving force behind real change, opening doors to opportunities that align with your highest potential. ---- Show Notes:  00:00 – Introduction 01:07 – How and Why People Change Over Time 02:34 – Breaking Free from Self-Limiting Beliefs 05:31 – The Science Behind Personality Transformation 09:43 – The Role of Goals in Shaping Identity 14:43 – Overcoming Trauma and Rewriting Your Narrative 21:03 – Strategic Ignorance: Protecting Your Mental Space 29:40 – The Power of Environment in Driving Success 39:16 – What It Means to Be a Game Changer ---- Links & Resources: Personality Isn’t Permanent by Ben Hardy The Harvard Grant Study Daniel Gilbert Andre Norman Teleology and Philosophy Prospection Harvard University Charlie Trotter Oprah Winfrey Ernest Hemingway Dan Sullivan Ellen Langer Adam Grant Willpower Doesn’t Work by Ben Hardy ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 297 — Ken Feinberg — Behind the 9/11 Compensation Fund: Navigating Tragedy & Complex Mediation Episode 190 — Kevin O’Leary — The Entrepreneurial Journey: Inside the Mind of Mr. Wonderful Episode 292 — AMMA — A Leader’s Battle Against Complacency

    42 min
  7. 333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

    JAN 30

    333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

    What are the secrets to successfully standing out in a competitive legal market and attracting high-value cases? In this episode of The Game Changing Attorney Podcast, Michael Mogill tackles the challenges law firms face in establishing a strong presence in the legal market. He breaks down the strategies that not only get you noticed but also create real, lasting connections with clients — so you’re not just another option, you’re the only option. Here’s what you’ll take away: How specializing in a specific niche can help law firms stand out by establishing authority and building a unique value proposition Why small firms with limited budgets need to leverage creativity to effectively compete against larger firms with extensive resources The importance of marketing and advertising in ensuring the most skilled lawyers are visible to their ideal clients The ultimate advantage comes from mastering your expertise and making sure the right people know about it. The best law firms don’t just do great work — they make sure their market sees, hears, and believes it. When you position yourself as an authority in your practice area and strategically amplify that message, you stop chasing cases and start attracting the right clients who see you as the right choice. ---- Show Notes:  00:00 – Introduction 03:11 – Why the Best Cases Go to the Best Marketers 05:31 – How to Attract High-Value Cases Consistently 08:16 – Standing Out Without a Massive Marketing Budget 10:43 – The Power of Social Media and Digital Marketing 12:33 – Competing Against Big Firms Without Overspending 15:21 – Why Being the Best Lawyer Isn’t Enough 17:19 – Leveraging Authority to Build a Brand 18:42 – Final Thoughts and Takeaways ---- Links & Resources: David Craig Nick Rowley Adam Malone Joe Fried Atlanta American Bar Association ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 320 — John Morgan — Dream Big, Act Bold: Turning Visions into Reality Episode 280 — Rory Vaden — Reputation Precedes Revenue: Mastering the Art of Personal Branding Episode 302 — AMMA — Leading with Integrity: How to Compete Ethically

    20 min
  8. 332. Cliff Bleszinski — What the Legal Industry Can Learn From the Gaming Industry [Encore Edition]

    JAN 28

    332. Cliff Bleszinski — What the Legal Industry Can Learn From the Gaming Industry [Encore Edition]

    How does one shatter the confines of convention to forge a groundbreaking legacy? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with legendary video game designer Cliff Bleszinski, who discusses his inspiring journey from avid gamer to trailblazing creator. Cliff’s unrelenting drive for creativity and excellence not only helped him create iconic games but also mirrors powerful business strategies that transcend industries. Here’s what you’ll take away: How unwavering passion and determination can turn any enthusiast into a standout leader in their industry Why success in intricate projects demands a seamless blend of creativity and technology, underscoring the power of collaboration and effective leadership How thriving in a rapidly changing landscape requires adaptability to navigate cultural shifts with confidence Cliff's insights provide a masterclass in leadership and innovation, challenging the status quo to achieve exceptional outcomes.  ---- Show Notes:  00:00 – Introduction 03:11 – Cliff’s Journey from Gamer to Game Designer 06:05 – The Creation of Jazz Jackrabbit and Unreal 09:48 – Building Unreal Engine and Shaping the Future of Gaming 14:32 – Gears of War: Revolutionizing Third-Person Shooters 19:58 – Balancing Player Expectations with Creative Freedom 22:24 – Crunch Culture in the Gaming Industry 26:49 – Diversity and Inclusion in Gaming: Progress and Challenges 30:21 – Lessons in Success, Failure, and Reinvention 45:34 – Final Thoughts and Takeaways ---- Links & Resources: Space Invaders Epic Games Gears of War Fortnite Boss Key Productions Microsoft Word Simon & Schuster Legend of Zelda Atari Mario Sonic the Hedgehog Call of Duty Twitch Rocky Balboa Apollo Creed Nintendo Switch TikTok Super Bowl NCAA Xbox 360 YouTube The Rockefellers Facebook Virtual Reality Peloton ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 285 — Morgan Housel — Mastering the Psychology of Wealth: Beyond Money and Success Episode 222 — Colin O’Brady — Reach For Impossible: Crossing Antarctica Alone Episode 199 — Jesse Cole — Change the Game, Break the Rules, and Create an Unforgettable Experience

    56 min
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

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