110 episodes

How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset.If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crispvideo.com/podcast/

The Game Changing Attorney Podcast with Michael Mogill Michael Mogill

    • Business
    • 5.0 • 210 Ratings

How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset.If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crispvideo.com/podcast/

    Matteo Franceschetti — Recovery for Optimization: The Future of Sleep & Peak Performance

    Matteo Franceschetti — Recovery for Optimization: The Future of Sleep & Peak Performance

    "It just magically happens behind the scenes. We improved sleep by around 30%, increased deep sleep on average 10%, and for those in the fitness space — 49% of our customers — they see a 10% improvement in HRV, which equals to being six years younger after using the pod." - Matteo Franceschetti

    How is the sleep industry being disrupted and repositioned as a health prevention industry?

    Why is Eight Sleep the first company to use dynamic temperatures in a mattress?

    What is a sleep pod, and what can it tell users about their health?

    What types of sleep are best for mental and physical recovery?

    Can sleep be more efficient?

    Can sleep debt ever truly be made up?

    What can be done today to improve sleep quality?

    How can leaders maintain lightning-quick iteration?

    In what ways can organizations support high-performing teams?


    Improve Sleep. Save Lives.
    What if your bed collected more health data than an MRI? What if six hours of sleep felt like eight? What if you could increase your performance simply by changing your mattress?
    The average person spends 1/3 of their life — that's 27 years — in bed. 236,520 hours working to repair the physical and mental body. So why has this fundamental function gone practically unchanged for 1,000 years? Can good sleep be harnessed to fuel human potential?
    Athlete-turned-entrepreneur and CEO of Eight Sleep Matteo Franceschetti created a smart mattress that does just that. After years of successful clinical trials and 70 million hours of sleep data analyzed, his company's products analyze biometrics in real-time and adjust temperature accordingly. The result: waking up 40% less during the night.
    Today, Matteo shares his insights on why good sleep is critical for business leaders and how anyone can improve their sleep quality. He walks us through building a team focused on high performance, maintaining velocity as a leader, and how organizations can support recovery.

    Peak Performance
    Eat healthy. Exercise often. Sleep well. These are the building blocks of a well-lived personal and professional life. Yet, we often act against our interests: staying up the extra hour to finish the brief, rising early to groggily tweak the presentation just one more time, somehow believing that by cutting into sleep we are increasing productivity.
    But it is more quality sleep that’s essential to success — making us sharper, energized, and more effective. To test this, Matteo suggests adding one hour to your sleep every night for a week. After seven nights you’ll have gained a full night back. Note your performance during and after that week.

    Go to eightsleep.com and enter code "CRISP" at checkout for an additional $50 off the Pod Pro or Pod Pro Cover.

    Key Takeaways:


    Everyday athletes. Matteo's team performs like an elite team in the playoffs. Fast-paced and self-aware, they strive for excellence and understand when to take a break. Obsessed with maximizing potential without burning out, the organization proactively supports time off for recovery.


    Simplify. At the end of the day, the job of a leader is to simplify, provide direction, and maintain momentum. Does the team have at least 80 percent confidence that a task will get done on time? If the answer is no, then there is an addressable problem. Murky timelines and unidentified blockers can spell disaster.


    Velocity wins. A startup’s singular competitive advantage is speed. Larger organizations and law firms have more money, people, assets, institutional knowledge, and brand awareness. Move faster than the competition before they are aware of what you have discovered, and you will beat them.


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    Eight Sleep

    Author
    Michael Mogill, Crisp, and M

    • 42 min
    Jesse Cole — Fans First: Change the Game, Break the Rules, and Create an Unforgettable Experience

    Jesse Cole — Fans First: Change the Game, Break the Rules, and Create an Unforgettable Experience

    "I believe everyone has something that makes them stand out, and if you amplify it by 10, it's game over. I was able to find that both personally and professionally." - Jesse Cole
     

    How did Jesse become the man in the yellow tuxedo and top hat?

    Who are the Savannah Bananas?

    How did Jesse go from player to general manager of a minor league baseball team, all before the age of 30?

    How do Jesse and his team create unforgettable moments in every game?

    What did it take to convince the baseball players to join in viral TikTok dances?

    How did the keen observation of fan behavior lead to the creation of an entirely new sport: Banana Ball?

    How can an attorney or law firm owner apply this larger-than-life, mold-breaking thought pattern to their practice?

    How did the decision to cut hundreds of thousands of dollars of sponsorship benefit the Savannah Bananas?


    Whatever is Normal — Do the Opposite
    A perennial search for “the moments you won't believe” fuel the man in the yellow tuxedo: Jesse Cole, owner of the Savannah Bananas. Heralded as "the greatest show in baseball" by ESPN, Jesse draws inspiration from the greats of entertainment and innovation.
     
    By all accounts, the Savannah Bananas shouldn't exist. Banana pep band. Dancing players in kilts. One all-inclusive ticket. No nameable players. Dad-bod cheerleading squad. Yet they are the best in the league with millions of dollars in merchandise sold globally. A true circus, enjoyed by over 100,000 fans annually in a consistently sold-out 1920s stadium. This success did not happen with the first pitch of a banana from the mound on opening day. Fifteen years of experiments, feedback, and failure got the Savannah Bananas to where they are today.
     
    "You're the average of the five people you spend the most time with. The five people I spend the most time with are Walt Disney, PT Barnum, Jeff Bezos, Steve Jobs, and big-thinking innovators. I know that sounds crazy, but I read books. I wake up almost every morning and read a book by one of them just to get my mind thinking bigger and thinking differently." - Jesse Cole
     
    Author of the wildly successful "Find Your Yellow Tux," Jesse is out with a new book. "Fans First" is a crash course in standing out, explosive growth, and creating fanatic fans. On today's episode, Jesse chronicles the journey from barely making payroll to sold-out stadiums, putting the fan at the center of every decision, and cultivating a culture of experimentation.

    Create Joy
    Everyone — even attorneys — should entertain. Provide enjoyment. Iterate. Connect with clients in a real way. Be memorable and fun — a human that clients want to have a conversation with. When was the last time a client raved or was excited by how professional an interaction was?
     
    Professionalism, while necessary, lacks excitement. The solution: map out moments of interaction along the client's journey. Find little tweaks that are authentic to your practice. Change your hold music. Make a memorable voicemail. Craft emails that have accessible language. These little changes can provide unexpected enjoyment with a lasting impact.


    Key Takeaways:


    Break with tradition. Find what has the most impact in setting your firm apart. Be willing to be bad at some things so that you can be amazing at others.


    Be your biggest fan. Identify what energizes you about your practice. Stay in your lane and spend time doing that thing. Passion is contagious.


    Keep moving forward. You can’t make everyone happy. When you know your marketing will draw criticism, double down on your ideal audience.



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    Fans First



    Author
    Michael Mogill, Crisp, and Jesse Cole

    • 47 min
    Randi McGinn — Authenticity is the Advantage

    Randi McGinn — Authenticity is the Advantage

    "He or she who tells the best story wins. That's how it works. That's the secret to winning cases.” - Randi McGinn

    What is it about Randi McGinn that has led to a 95% success rate?

    What went through Randi's head when she gave birth the day before taking the three-day bar exam?

    Of the dozen women who graduated law school with Randi, why are so few left practicing law?

    What makes Randi such an incredible lawyer?

    How does Randi shake off a loss?

    What can be done to break down the authenticity barrier for women attorneys?


    Excellence and Dedication
    Randi McGinn is one of the most accomplished trial lawyers on the planet. She has tried over 130 cases over her 40-year career — and won 127 of them. She is also the first female president of Inner Circle of Advocates, a group of the 100 best trial lawyers in the US. 
     
    When Randi wins, it’s not just about getting the largest monetary restitution. She advocates for transformative law, holding companies responsible for changes so that the tragedies their negligence caused never happen again.
     
    In this episode, Randi digs deep into how her team gets the evidence to tell a case-winning story. She also discusses authenticity in the courtroom, growing her firm, and what the future of women in law looks like.

    Getting Back Up
     Practice losing by playing sports. When Randi was growing up, sports were not available to women. The classroom was the only place to compete. Study hard. Get an A. But this competition would not prepare them for trial. The result?
     
    "Many of the women quit after they lost their first case because they thought it was them — that they hadn't worked hard enough or hadn't done it right, when in fact if you've played sports, like I got to do, you learn that losing isn't always your fault." - Randi McGinn
     
    Learning to lose a case is just as important as learning to win. To lose well, understand it is not always your fault — and you certainly don't have to like it. Get mad. Take a breath. Learn what you can. And get back up.


    Key Takeaways:


    Hire slow. A panic hire kept on board will cost time, money, and peace of mind. Take the time to see if an employee is a good fit. Evaluate throughout the trial period.


    Tell tall tales. Great trial lawyers are, at their core, storytellers. Brush up on your skills by keeping a child entertained. The skills are transferable.


    Build a foundation. Try 10 cases before working on the finer points like being a great speaker and persuasive arguments. Learn the law of the courtroom.



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    Author
    Michael Mogill, Crisp, and Randi McGinn

    • 46 min
    David Craig — Impactful Legacy: Building a Firm that Stands the Test of Time

    David Craig — Impactful Legacy: Building a Firm that Stands the Test of Time

    "I'd rather lose in a courtroom than a conference room." - David Craig

    After being told he'd never make it to college — let alone law school — how did David prove the naysayers wrong?

    Saying “yes” to trucking meant saying no to other cases. Was there any apprehension to going all-in on trucking?

    What goes into making a great truck wreck trial lawyer?

    Why did David write the book Semitruck Wreck?

    Why is sharing information so important to David?

    What is it like for David to work with his children?


    Strength of Character
    The bravery to give it your all. Never shying away from a fight. Knowing where you are strong, where you are weak, and when to hire your compliments. The core elements of a great trial lawyer translate to the skills necessary for successful entrepreneurs.
    “I think that's one of the keys to success, to realize your strengths and your weaknesses and not kid yourself.” - David Craig
    David Craig, managing partner, and founding partner at Craig, Kelly & Faultless, has been fighting for justice since 1985. He’s an educator, public speaker, caring advocate, and author of "Semitruck Wreck, A Guide for Victims and Their Families." A SuperLawyer since 2010, David has been selected as Top 10 Trucking Trial Lawyer by the National Trial Lawyers Association.

    Perseverance
    Every successful long-term goal — from building a legacy law firm to taking a case to trial — is tumultuous. To successfully navigate the trying times, patience is key. While everyone else looks for a quick fix, maintaining a positive outlook and remembering that some things just take time will gain an advantage. The best relationships with vendors, clients, and even employees are built over time. Learn to trust others and invest in them.

    Key takeaways:


    Be grateful but never complacent. Work hard to achieve your goals. Once you reach them, don't rest on your laurels. Keep striving for the next big thing.


    Small is selfish. If you believe in what you do and want to impact more people in your community, you must grow large enough for others to hear your message.


    Judge on character. Access to resources should not determine the level of respect given. Human value is intrinsic.


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    Semitruck Wreck

    Author
    Michael Mogill, Crisp, and David Craig

    • 42 min
    Jason Hehir — Leading and Documenting Winning Teams

    Jason Hehir — Leading and Documenting Winning Teams

    "No one comes out of college just knowing how to navigate your chosen profession. It takes time. If I did ‘Last Dance’ two years ago it would have been terrible. Learn your trade, sometimes by mistake. There are no shortcuts. Find your voice, no matter what field you're in." - Jason Hehir

    How did Jason go from humble beginnings to interviewing Michael Jordan?

    How does a fear of failure motivate Jason?

    What common traits does he look for when assembling a team?

    Why did Jason take an unexpected storyline when creating the documentary "Andre the Giant"?

    Jason directed “Countdown,” a documentary about the first civilian-only launch into space, in near real-time. How did he get the footage from Space X?

    How did Jason and his team prepare for the possibility of a catastrophic bad day?


    Legends, Giants, and the Final Frontier
    Just as directors become world-class by delegating editing film, law firm owners must also trust their squad. Step out of the role of “player” and into that of “coach” to win the game and build a legacy. Build a team that has a passion for the project, a fear of failure, and the congeniality to mesh with everyone else.  
    “The Last Dance” director and seven-time Emmy winner Jason Hehir didn't become an extraordinary director by taking on the whole project himself. He learned to let go and place his trust in the talented people he hired to suit each unique need — a break from his “do it all yourself” tradition. The result? A docu-series chronicling the Chicago Bulls dynasty that would go on to be the most-watched documentary in ESPN history. Among his many films and series, a few stand out: His “Andre The Giant” documentary, the most-watched film in HBO Sports history, and “Countdown: Inspiration4 Mission to Space” about the first all-civilian space mission chronicled in near-real time.
    In this episode, Jason discusses the making of “The Last Dance,” responsible storytelling, and cultivating relationships with Michael Jordan and André René Roussimoff, better known as Andre the Giant. He also discusses the unique challenges of filming in space.

    Dig Deeper
    Research clients and their lives as thoroughly as possible. Cultivate a relationship of trust and genuine connection. Ask the most relevant questions to paint a complete picture that tells a compelling story. The ultimate gift is one of comfort knowing that their claims are understood and will be handled responsibly. This creates ease for clients and icons alike. 
     
    "These icons are sharks — never looking back, always moving forward. You want them to have the pleasure of sitting back and reflecting on what they have done. Take pride in it. And once they are strapped in, they can look back almost wistfully and share their wisdom. Tell their story. " - Jason Hehir

    Key takeaways:


    Take the scenic route. On the road to greatness, there are no shortcuts. Learning a trade is often done by mistake. If you stumble, dust yourself off and keep going.  


    Do your homework. In a world where so many look forward to the next great thing, looking back to gain context and clarity will help craft the right narrative.


    Fear failure. Hold up the team to the best of your ability, and do your part. Give it your all and success will be won together.


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    The Last Dance

    Author
    Michael Mogill, Crisp, and Jason Hehir

    • 53 min
    Dorie Clark — The Long Game: How to Be a Long-Term Thinker in a Short-Term World

    Dorie Clark — The Long Game: How to Be a Long-Term Thinker in a Short-Term World

    "Proper scoping about our timing and our expectations by learning from previous examples is one of the best things that we can do to ensure that we're more likely to succeed at the business elements of the law. ” - Dorie Clark

    What was Dorie Clark's journey to becoming a prolific author?

    What obstacles complicate long-term strategic thinking?

    What are the real emotional and cultural reasons behind “busy” obsession?

    What is “white space” and why is it necessary for strategic thinking?

    How can those with limited discretion of time create more “white space” in their lives?

    Why should we optimize for meaning and impact over money?

    How can thinking in waves make you an expert in any field?

    Courage, Resilience, Curiosity
    To create a meaningful life — both professionally and personally — we need to strategically plan for the future. Yet so many lose sight of the end goal, letting over-scheduled calendars and busy work cloud our vision. To realign with lasting success means reframing priorities and making unscheduled time a non-negotiable. Persistence and effort are necessary to consistently make the small changes that have big impact.

    Dorie Clark is a professor at Duke University’s Fuqua School of Business and Columbia Business School, consultant, and presidential campaign keynote speaker who has been named a Top 50 Business Thinker in the world by Thinkers50. The Wall Street Journal best-selling author of "The Long Game: How to Be a Long-Term Thinker in a Short-Term World" offers solutions so that we can think critically about long-term planning and goal setting.
     
    In this episode, we look at the common blocks of long-term strategic thinking and how to overcome them. Dorie reframes busyness as a form of avoidance and shares what we should be doing instead. Plus, explore the waves that can help anyone become an expert in their field.
    An Expert in Any Field
    As the lifecycle of a goal progresses, actions that once had traction no longer move us forward. Despite sustained effort, we are left feeling stuck. The solution? Pause, identify your wave, and shift accordingly.
     
    Dorie identifies key waves that must be followed in succession to become an expert. The first wave is learning. An attorney new to a firm gets oriented with the major players and operations. In the creating wave, a lawyer will participate, raise their hand, and add value. The connecting phase ensures that the value added is seen by the right leaders. To make partner, principals need to know their name. Once a contributor enjoys a level of prestige and respect — obtained the role of General Counsel or Partner — they have entered the reaping wave. While extremely satisfying, it is critical to disrupt yourself and go back to the learning phase. This time with less risk and more enjoyment. 
    Key takeaways:

    Busy or avoiding? Slow down and refocus on what will move the needle. Use the extra time to lean into the uncomfortable.

    Less is more. Allow for unstructured time to give the flexibility necessary to deal with whatever may come up. This allows clarity of mind to think strategically.

    Think long-term. Ride out the short-term losses and setbacks. Make choices that get you closer to the end goal.

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    The Long Game

    • 43 min

Customer Reviews

5.0 out of 5
210 Ratings

210 Ratings

TheRealTCruz ,

Must Listen to Podcast

If you want real growth then you must listen to this podcast. Every episode has thought provoking content that you can put into practice immediately. I love the variety of guests. Favorite episodes: John Morgan, Doris Clark, David Craig, and of course Tim Grover!!

OSURoss ,

Awful

The podcast spans my firm with emails continually. After three weeks of unwanted, I requested emails, I finally felt compelled to at least listen to the podcast. It is utterly awful. Don’t waste your time.

JP 360 ,

Truly motivating, even if you aren’t an attorney!

This podcast never ceases to amaze me, with how motivational each episode truly is! Even if you aren’t an attorney, the podcast has had a wide variety of guests that are the best of the best in their fields, offering unique insight into how to take your mindset and/or business to the next level!

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