15 episodes

MediaTalks is a new podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.

MediaTalks - a podcast series by FreeWheel Emmanuel

    • Technology
    • 5.0 • 2 Ratings

MediaTalks is a new podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.

    Tackling the convergence of linear and digital

    Tackling the convergence of linear and digital

    In this new episode of MediaTalks we spoke with Bee Pearson, CEO and Co-Founder of PiqNiq, a brand new media agency, who have been making some waves with their expert approach and deep understanding of the digital and TV landscapes. We discussed the launch of PiqNiq and asked Bee to share her views and experiences about TV, CTV, convergence and more.

    • 19 min
    Re-imagining the viewer ad experience

    Re-imagining the viewer ad experience

    No matter how much you spend on creating an ad, if it is not being seen, or if the environment in which viewers are seeing the ad is not right, there is no impact and ultimately no ROI. The viewer experience has always been central to broadcasters who are constantly fine tuning and trying to establish an optimum ad experience. This is a very delicate balancing act at the crossroad between maintaining a positive user experience, ensuring advertisers reach their campaign goals and, g...

    • 18 min
    Simplifying and delivering audiences at scale

    Simplifying and delivering audiences at scale

    In this episode, we spoke to Cammy Cronin, SVP Global Advertising Sales Strategy at NBCU to talk about their recent announcement bringing together leading local broadcasters and publishers across the world. Through this partnership NBCUniversal is looking to 'build a more scalable and equitable global video ecosystem’. The aim is to create the right foundation for greater and deeper industry collaboration across data / identity, automation, ad innovation, and measurement, on a glo...

    • 20 min
    Responsible Marketing, how Heineken is driving marketing in a different way?

    Responsible Marketing, how Heineken is driving marketing in a different way?

    In this new episode of MediaTalks, we speak to Olya Diachuk, Data Driven Media Director at Heineken, about a very important topic: Sustainable Marketing.We talk sustainability from a people as well as environmental perspectives and unpack Heineken's Brew a Better World vision to drive progress towards a greener, fairer and more balanced world.

    • 31 min
    Re-defining TV - Why is it important to classify TV in this day and age?

    Re-defining TV - Why is it important to classify TV in this day and age?

    To kick off the first episode of our new season 2023, I wanted to continue to explore the much discussed topic of Advanced TV, and CTV in particular! There is so much going on around Advanced (AVOD, CTV, Addressable TV), with so many platforms changing models or new ones appearing and audiences hopping between all these new services to access their favourite content. Vevo has been on this bandwagon for some years and has recently expanded its distribution models, a perfect time to ...

    • 26 min
    Are we paying enough attention? Why Attention is becoming a vital piece of campaign effectiveness

    Are we paying enough attention? Why Attention is becoming a vital piece of campaign effectiveness

    Measurement remains one of the major inhibitor of ad spend and is certainly one of the biggest challenge in our media industry. It is one thing to ‘reach’ consumers with an ad, but critically there is a growing question on how well the ad performed? Or really if viewers have actually paid Attention to the ad?Interests around Attention has grown recently due to the inability of online measurements to provide effective reports on ad exposure and the real impact of an ad on consumers. But attent...

    • 23 min

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