Podcast Mark Mark de Grasse

In this engaging episode of Podcast Mark, host Mark de Grasse sits down with Corey Quinn, a seasoned marketing executive and entrepreneur, to explore the profound transitions in personal and professional life. Corey shares his journey from a high-paced corporate setting to the freedom and challenges of consulting, eventually steering towards entrepreneurship with a focus on building a sustainable business. The discussion offers a wealth of insights on aligning personal values with professional endeavors to achieve a harmonious life.

TOPICS:
Corporate to Consulting Transition: Corey delves into his experience of moving from a corporate environment, where he served as a Chief Marketing Officer, to establishing himself as a consultant. He discusses the reasons behind his shift, emphasizing the need for a break from the corporate growth pressures.Entrepreneurial Aspirations: The conversation shifts towards entrepreneurship, highlighting Corey’s insights on the importance of building a company that not only fulfills professional goals but also aligns with personal freedoms and responsibilities.Challenges of Consulting: Corey candidly shares the initial allure and subsequent challenges of consulting, such as managing multiple clients, which he likens to having multiple bosses, and the realization that consulting does not scale as a solo endeavor.Strategic Business Moves: Corey discusses his plans for launching a membership program aimed at providing scalable, valuable content to a broader audience, bridging the gap between his book and high-end consulting services.The Future of Marketing and AI: Mark and Corey touch upon the evolving landscape of marketing and the potential of AI to revolutionize branding and customer engagement, emphasizing the importance of adaptability in the digital age.Personal Reflections and Future Plans: Both speakers share their reflections on the necessity of work-life balance, the strategic hiring of roles such as executive assistants, and the anticipation of future business developments in niche markets.
LINKS:
Corey Quinn Website: https://www.coreyquinn.com/
Corey Quinn Linkedin: https://www.linkedin.com/in/coreyquinn/


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SUMMARY
In this engaging episode, Mark de Grasse interviews his friend Mark Stern, founder of Custom Box Agency. Stern shares his inspiring journey from a successful but unfulfilling corporate career to becoming an entrepreneur and discovering his passion for creating immersive physical experiences that complement digital marketing campaigns. With candor and wit, Stern recounts how listening to the market and embracing flexibility led him to launch his innovative box experience business, adding tangible elements that elevate customer journeys. This conversation offers an insightful glimpse into the mindset shift required for entrepreneurial success.

TOPICS:
- Mark Stern's transition from corporate consulting to entrepreneurship
- The pivotal realization that his corporate path was unsustainable
- Discovering digital marketing and exploring virtual events
- Developing the idea for custom box experiences by listening to client needs
- The power of combining digital and physical for unforgettable customer journeys
- Leveraging challenges and focus groups to test business concepts
- Adopting an opportunistic, market-driven approach over rigid planning
- The importance of creative freedom and passion in running a business

GUEST LINKS:
Mark Stern: https://www.linkedin.com/in/marustern/
Custom Box Agency: https://customboxagency.com/

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In this episode of Podcast Mark, Mark de Grasse talks with Dustin Reichman, a seasoned podcaster and digital marketer, who shares his journey from an engineer to a partner in an e-commerce brand, to a podcasting guru. Dustin discusses how the COVID-19 pandemic catalyzed his shift to podcasting as a major business tool due to the halt of in-person trade shows. His success in podcast guesting led to opportunities in coaching and the development of mastermind experiences focusing on business acceleration through podcasting. Dustin and Mark explore the importance of community in business, the value of transparency, and the interconnectedness of personal and professional life principles.

TOPICS:
Transition to Podcasting: How Dustin pivoted his business approach during the COVID-19 pandemic by utilizing podcast guesting as a strategic tool.Community Building: Strategies for creating and nurturing communities, emphasizing the role of consistent leadership and shared values.Professional and Personal Synergy: The integration of personal values and professional practices, and how these inform community building and content creation.Framework for Success: The importance of following a systematic approach in business endeavors and podcast guesting, avoiding shortcuts for sustained success.Parenting and Personal Development: Insights on how personal experiences and parenting styles can reflect and enhance professional practices and philosophies.GUEST LINKS:
Dustin Riechmann: https://www.linkedin.com/in/dustinriechmann/
7 Figure Leap: https://7figureleap.com/

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AI-Branding Bootcamp: https://aibranding.academy/
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Adrian Boysel, guest and digital marketing savant, dives deep into the intertwining worlds of personal and professional development, with a keen focus on the pivotal role digital marketing and AI technologies play in today's business landscape. The conversation meanders through a variety of topics, from the whirlwind pace of digital marketing advancements to the profound impact of personal growth on professional success. Adrian and host Mark de Grasse explore the seismic shifts in marketing strategies due to AI, the significance of brand and community building, and the evolving nature of online interactions and content consumption. The episode is a treasure trove of insights for entrepreneurs and business owners, offering both inspiration and practical advice on navigating the rapidly changing digital marketing ecosystem, all while maintaining a laser focus on personal development and societal impact.

TOPICS:
The Unbreakable Link Between Personal and Professional Development: How personal growth is foundational to achieving success in business and life.Navigating the Digital Marketing Revolution: Insights into the accelerated pace of change within digital marketing, especially with the advent of AI.The Power of Brand and Community: The critical role of building a strong, engaged community around your brand for long-term success.Adapting to AI and Future Trends: Discussion on the impact of AI on content creation, brand strategy, and the future direction of marketing.The Rise of Personalized AI Interactions: Envisioning a future where brand and consumer interactions are mediated by personalized AI, fundamentally changing how information is consumed and decisions are made.Surviving and Thriving in Change: Strategies for staying relevant and successful amidst the rapid technological and societal shifts affecting marketing and business.The Essential Nature of Purpose-Driven Marketing: Emphasizing the importance of having a strong, positive impact on society as a core business strategy.Evolving Consumer Behavior and Marketing Efficiency: Exploring how advancements in AI and technology are making traditional marketing tactics obsolete and pointing towards a future of more efficient, targeted, and meaningful marketing engagements.
GUEST LINKS:
Adrian Boysel: https://www.linkedin.com/in/adrianboysel/
InstaGraphics: https://instagraphics.com/

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AI-Branding Bootcamp: https://markdegrasse.com/ai-branding-bootcamp-brand-avatar/


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In this enlightening episode of Podcast Mark, host Mark de Grasse is joined by Cletus Coffey, a former athlete turned entrepreneur, for a deep dive into the realms of personal, professional, and business development, with a strong emphasis on personal growth as the cornerstone of success in all aspects of life. Coffey shares his journey from athletics to entrepreneurship, revealing the pivotal realizations and shifts that have shaped his approach to helping others achieve holistic success. The conversation explores the essential balance between striving for high achievement and nurturing the self across various domains of life, offering a refreshing perspective on success that transcends conventional metrics.

TOPICS:
- The integral role of personal development in achieving success across personal, professional, and business spheres.
- Coffey's transition from a focused niche of helping former athletes to a broader audience, aiming to assist high achievers in creating fulfilling lives.
- The concept of "finding your Kobes" – identifying and aiding those a few steps behind on a similar journey, using sports as a metaphor for life's challenges and achievements.
- Challenges faced by high achievers, including the tendency to prioritize career or business success at the expense of personal well-being and relationships.
- The importance of holistic growth and avoiding the "snapback" effect of focusing too narrowly on one aspect of life, such as business success.
- Strategies for achieving balance, including reframing success, fostering authenticity, and maintaining presence in the moment.
- Coffey's call to action for high achievers to integrate self-care, relationship building, and personal development into their pursuit of success, echoing the ethos of his movement, Be the Torch.

GUEST LINKS:
Cletus Coffey Linkedin: https://www.linkedin.com/in/cletuscoffey/
Cletus Coffey Website: https://www.cletuscoffey.com/

ADVERTISER LINKS:
AI-Branding Bootcamp: https://markdegrasse.com/ai-branding-bootcamp-brand-avatar/
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This episode of Podcast Mark is a gold mine for entrepreneurs and business owners ready to leverage the power of AI in their marketing strategies. Mark de Grasse and guest Tony Guarnaccia delve into the transformative impact of AI on content creation, marketing, and business development. They discuss the critical role of influence in a commoditized world, the challenges marketers face, and how AI can overcome these hurdles. The conversation covers the potential of podcasting as a multifaceted marketing tool, strategies for making podcasting profitable, and the future of marketing in an AI-dominated landscape. Whether you're an AI skeptic or enthusiast, this episode provides actionable insights and examples to help you harness AI for your business.

TOPICS:
The Role of AI in Content Creation: Exploring the impact of AI on content creation, with Tony Guarnaccia sharing insights on applications and software changing the content landscape.Influence and AI: Discussing the intersection of influence and AI, emphasizing the importance of becoming influential in a world where AI commoditizes everything.Marketing Challenges in the AI Era: Identifying key marketing challenges such as fragmentation and differentiation, and discussing how AI offers solutions.Podcasting as a Swiss Army Knife of Marketing: Tony Guarnaccia explains why podcasting is an efficient and versatile marketing tool, capable of generating a wide array of content from a single source.Monetization Strategies for Podcasting: An overview of various models for making podcasting profitable, including sponsorships, joint ventures, and leveraging podcasts for direct sales and lead generation.The Future of Marketing with AI: Speculating on how marketing will evolve with the advancement of AI, including its implications for SEO, content marketing, and the importance of live interactions.AI Tools and Trends: Tony Guarnaccia introduces his upcoming podcast and emphasizes the importance of staying ahead of AI trends for businesses.LINKS:
Tony Guarnaccia: https://www.linkedin.com/in/tonyguarnaccia/
Castocity: https://castocity.wpengine.com/

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AI-Branding Bootcamp: https://markdegrasse.com/ai-branding-bootcamp-brand-avatar/
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