48 min

Melisse Shaban of Virtue Labs - Bringing Military Grade Science to Hair Beauty Is Your Business

    • Fashion & Beauty

It turns out that shaking up the hair category takes an army. Melisse Shaban, Founder of luxury hair care product company Virtue Labsand a beauty industry veteran, shares how she brought technology developed for battlefield trauma to hair care products to help heal the wounds in hair strands. She reveals the secrets to leading a company that's both a product and ingredient manufacturer, grabbing a trademark from former presidential candidate, working with a human-derived active ingredient, and how the future of hair literally lies in growth.

It turns out that shaking up the hair category takes an army. Melisse Shaban, Founder of luxury hair care product company Virtue Labsand a beauty industry veteran, shares how she brought technology developed for battlefield trauma to hair care products to help heal the wounds in hair strands. She reveals the secrets to leading a company that's both a product and ingredient manufacturer, grabbing a trademark from former presidential candidate, working with a human-derived active ingredient, and how the future of hair literally lies in growth.

48 min

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