32 min
Memes Monetization and Data Privacy Academic Innovation & Disruption
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- Education
Targeting memes with personal data (i.e., Facebook reactions) has been suggested as Cambridge Analytica's low cost "support strategy" for Donald Trump's presidential campaign.
Brands can use the same or similar tools; in this episode I talk with researcher and personal data entrepreneur Paul Dehaye about data privacy, using memes to "collect" and "share" segments of consumers and the monetization of personal data.
Data About You
Dr. Paul Dehaye wants to liberate (for your benefit) data accululated when brands track your online activities - @hhawk
Dehaye's Data Liberation Startup
Anonymous Pamphleteers
Digital marketing tools used to sell branded products are also used in Elections.
Policies that protect political speech, including "anonymous pamphleteers," (link) can also be used to subvert elections.
They say they don't keep that data - Paul Dehaye
Anonymous Tracking
Policies enacted to protect consumer privacy may also be making it hard for consumers to learn how they are being tracked, monitored, and segmented.
Whither Data Privacy?
It might seem like the primary goal of data privacy is to keep your information safely in your own hands.
Companies "enhance" your personal data and then horde it - @hhawk
The reality is that businesses buy and sell your personal data. Then they segment, cluster, and augment your data with historical and real time information.
They hide what they know about you - @hhawk
The same laws that protect personal data from hackers (and illegal use) also make it hard to discover what large social networks know about you, how they know it, and where the information was found.
#Facebook forced to disclose more information about its ad targeting by @podehaye https://t.co/XnQNl4eeiT #adtech pic.twitter.com/v5HgIbjpSz
— Marcus Sarmento (@msarmento42) February 19, 2017
Innertrends: Analytics in RL
A few weeks ago I spoke with Claudiu Maraiu (co-founder & CEO) of the SAAS analytics company Innertrends. Claudiu and I spoke about the ubiquity of tracking and monitoring of consumers.
Claudiu took a clear stand that the industry (and our society) has an ethical dilemma it needs to resolve in RL, Real Life.
I played Claudiu's observations for Dr. Dehaye hoping that he would be in agreement; (spoiler alert) he was.
Paul and I did a "deep dive" on privacy and tracking - @hhawk
Marketing - A Force for Good
I truly believe that marketing can be a force for good and as beneficial to society as any other profession.
What Facebook Advertisers knows about me and the brands I interact with (Harry Hawk)
Minimalist Shopping
There are many (on the right and left) who view consumerism and corporate commercialism as scourge.
Yes... we could live in a world with 1 brand of toothpaste, soap, candy, coffee, computers, phones, cars, a single restaurant chain and (for Americans and Swiss) 1 brand of guns.
It may be more efficient and even cheaper since presumably there would be billions saved in marketing and advertising.
It might also mess up the economy killing off innovation and freedom - @hhawk
Targeting memes with personal data (i.e., Facebook reactions) has been suggested as Cambridge Analytica's low cost "support strategy" for Donald Trump's presidential campaign.
Brands can use the same or similar tools; in this episode I talk with researcher and personal data entrepreneur Paul Dehaye about data privacy, using memes to "collect" and "share" segments of consumers and the monetization of personal data.
Data About You
Dr. Paul Dehaye wants to liberate (for your benefit) data accululated when brands track your online activities - @hhawk
Dehaye's Data Liberation Startup
Anonymous Pamphleteers
Digital marketing tools used to sell branded products are also used in Elections.
Policies that protect political speech, including "anonymous pamphleteers," (link) can also be used to subvert elections.
They say they don't keep that data - Paul Dehaye
Anonymous Tracking
Policies enacted to protect consumer privacy may also be making it hard for consumers to learn how they are being tracked, monitored, and segmented.
Whither Data Privacy?
It might seem like the primary goal of data privacy is to keep your information safely in your own hands.
Companies "enhance" your personal data and then horde it - @hhawk
The reality is that businesses buy and sell your personal data. Then they segment, cluster, and augment your data with historical and real time information.
They hide what they know about you - @hhawk
The same laws that protect personal data from hackers (and illegal use) also make it hard to discover what large social networks know about you, how they know it, and where the information was found.
#Facebook forced to disclose more information about its ad targeting by @podehaye https://t.co/XnQNl4eeiT #adtech pic.twitter.com/v5HgIbjpSz
— Marcus Sarmento (@msarmento42) February 19, 2017
Innertrends: Analytics in RL
A few weeks ago I spoke with Claudiu Maraiu (co-founder & CEO) of the SAAS analytics company Innertrends. Claudiu and I spoke about the ubiquity of tracking and monitoring of consumers.
Claudiu took a clear stand that the industry (and our society) has an ethical dilemma it needs to resolve in RL, Real Life.
I played Claudiu's observations for Dr. Dehaye hoping that he would be in agreement; (spoiler alert) he was.
Paul and I did a "deep dive" on privacy and tracking - @hhawk
Marketing - A Force for Good
I truly believe that marketing can be a force for good and as beneficial to society as any other profession.
What Facebook Advertisers knows about me and the brands I interact with (Harry Hawk)
Minimalist Shopping
There are many (on the right and left) who view consumerism and corporate commercialism as scourge.
Yes... we could live in a world with 1 brand of toothpaste, soap, candy, coffee, computers, phones, cars, a single restaurant chain and (for Americans and Swiss) 1 brand of guns.
It may be more efficient and even cheaper since presumably there would be billions saved in marketing and advertising.
It might also mess up the economy killing off innovation and freedom - @hhawk
32 min