Mental Selling: The Sales Performance Podcast Mental Selling

Happiness and confidence are the keys to reaching your potential in sales.

Alan Allard, founder and President of Genius Dynamics, shares how developing a positive, confident mindset enables salespeople to approach clients without fear, build trust, and bounce back from rejection.

Drawing from his decades of sales experience, Alan brings insights into behavior change, sales coaching, and what it takes to truly be happy at work and in life.

**Additional resources from this episode:**

- Alan’s LinkedIn: [https://www.linkedin.com/in/alanallard/](https://www.linkedin.com/in/alanallard/)
- Follow Alan on Twitter: @alanallard
- Explore Alan’s website and blog: [alanallard.com](https://alanallard.com/)
- Read Alan’s book: *[Seven Secrets to Enlightened Happiness](https://www.amazon.com/Seven-Secrets-Enlightened-Happiness-Guide/dp/1481961829)*

The road to success in sales is paved with passion and purpose. Understanding your personal wiring as well as your customers’ leads to measurable results.

Most people understand this concept on a surface level but have a hard time being introspective enough to actually connect their passion with their work.

[Alaina Love](https://www.linkedin.com/in/alainalove/), speaker, consultant, and CEO of [Purpose Linked Consulting](https://thepurposelink.com/), shares actionable advice for aligning your passion and purpose with your work for optimized sales performance. She explains how authenticity and reflection allow you to build trust with your customers and teammates, and shares how to use the ten passion archetypes to foster lasting relationships.

**Additional resources from this episode:**

- Alaina’s LinkedIn: [https://www.linkedin.com/in/alainalove/](https://www.linkedin.com/in/alainalove/)
- Follow Alaina on Twitter: @workwithpassion
- Read Alaina’s book: *[The Purpose Linked Organization](https://www.amazon.com/Purpose-Linked-Organization-Passionate-Leaders/dp/0071624708)*
- Keep an eye out for Alaina’s upcoming book: *Permission to Be*

Why should brand matter to salespeople? Isn’t that marketing’s job?

Marketing expert Vince Freeman and sales leader David Schweisthal invite salespeople to think twice when it comes to brand.

In this conversation, they share why every salesperson should be keenly aware of both their company’s brand and their personal brand as they work with customers. They explain how brand influences the sales process, leads customers down the sales funnel, and even mitigates risk for buyers.

Press play to learn how to leverage your brand to win customers.

**Additional resources from this episode:**

- Davids’s LinkedIn: [https://www.linkedin.com/in/schweisthal/](https://www.linkedin.com/in/schweisthal/)
- Vince’s LinkedIn: [https://www.linkedin.com/in/vince-freeman-55ba152/](https://www.linkedin.com/in/vince-freeman-55ba152/)
- Check out Vince and David’s podcast Brand Matter: [https://brandmatter.fm/](https://brandmatter.fm/)

Have you ever been thrust into an unexpected sales leadership role? Did you wonder if leadership was even the right fit for you?

Craig Anderson is an "accidental executive" who equips leaders with the confidence, team-building expertise, and business acumen they need to build successful companies. He is also the host of his own podcast called Executive Evolution.

In this episode, Craig shares how accidental leadership can be used as an advantage, but also shares why leadership might not be for everyone and how that can damage an organization.

**Additional resources from this episode:**

- Craig’s LinkedIn: https://www.linkedin.com/in/craigpanderson/
- Craig’s Website: https://clearpathcoaches.com/
- Check out his podcast Executive Evolution: https://open.spotify.com/show/29YDbIkukFJKTQNJzMxJyb

The world is full of distractions. It’s hard to be a salesperson but even harder to focus on executing well.

Emma Treharne is the Founder and Director of Nuveya Life, where she works with busy professionals to help them reclaim, redefine, and restore their mental, emotional, and physical health.

With a background in sales and sales training, she joins the show to share her insights on how mindfulness can transform the way you work.

Listen in as she shares how these practices can help salespeople manage their accounts, manage their people, and listen more effectively. In the end, you’ll walk away with tangible practices to implement in your role that help you become more engaged, be more present with customers, and make better decisions.

Additional resources from this episode:

- Emma’s LinkedIn: https://www.linkedin.com/in/emmatreharne/
- Emma’s Website: https://www.emmatreharne.com/

To create a great customer experience, it’s essential to treat employees well first.

Shep Hyken is a customer service and experience expert, and his mission is to promote the “Employee Golden Rule” where internal customer service should be better than external.

Through his research, Shep found that 58% of customers believe customer service is more important than price, and 78% of customers would go out of their way to do business with a company that provides better service.

In this episode, Shep talks about the importance of internal mantras that everyone can remember and adhere to so that customers feel confident that they made the right decision in choosing your company. By delivering on their promise and creating a great experience, businesses can ensure that customers will come back time and time again. Listen in to learn more.

**Additional resources from this episode:**

- Shep’s LinkedIn: [https://www.linkedin.com/in/shephyken/]
- Shep’s website: [https://hyken.com/]
- Check out his books: [https://hyken.com/media/]

**In this episode, you’ll learn:**

- How companies create a customer experience that makes them come back again and again
- The power of social proof in building customer loyalty
- The importance of creating internal mantras to promote customer satisfaction