Merchant Sales Podcast Merchant Sales Podcast

Learn how CNP Mentors works with ISOs and agents to tamp down merchant chargebacks and fraud. "Even the worst offenders, with the right tools systems and knowledge can get chargeback rates down," explained Scott Adams, CEO of CNP Mentors. Then James continues his series on merchant objections, this week addressing the question "What to do when selling dual pricing and a merchant doesn't want to upset customers?" And Patti provides an update on plans to give gun shops their own MCC.

Explore the true costs of payment processing and revenue opportunities for sales reps!

In this second edition of my payment processing series you will learn about:

- Merchant fees
- Card brand fees
- Schedule A costs
- Selling on price vs. selling on value

If the Silicon Valley Bank failure showed us one thing it is the role of social media in triggering panics, explained Vlad Sadovskiy, CEO at Netevia Banking, in this far reaching conversation on the fallout around SVB's failure. Then James explains how to sell merchants who are locked into contracts, and Patti reports on Visa's continued commitment to crypto.

Payments processing is all about moving money. This episode of the Merchant Sales Insight zeroes in on the particulars - the technologies and processes that drive the movement of money, and by extension your residual streams.

- Learn how money flows from cardholder's account to merchant's account
- Discover how interchange works, and why it fluctuates.
- Identify other costs that get built into merchant fees

This is the first of a 2-part series.

In today's episode we speak with Lance Lehr, CEO at One POS. We discuss their focus on the bar and club merchant types and the unique challenges faced by these merchants. After the interview, James provides his rebuttal to the objection "My software is already integrated with another payment provider" and Patti gives an update on the BNPL industry.

ATMs are a really good fit with dual pricing, and a great addition to residual streams. Here are 3 reasons why you should be selling ATM services.

First and foremost is the psychology of the merchant offering customers a way to get cash should they want to take advantage of a lower cash price. Experience suggests few do, but they appreciate having the option. Plus the merchant can earn money every time a customer uses an ATM placed at their business.

Second, cash may not be King, but it still has a place in consumers' wallets, and the place most consumers get their cash is at ATMs. Why not offer the convenience ATMs at your merchant's location?

Third, there is residual income to be earned by the ISO and the agent placing ATMs, in addition to merchant opportunities to share in revenue streams.

Star Financial, the sponsor of this Merchant Sales Insight, is looking for ISOs and agents that want to expand their retail merchant relationships, and build up residuals, by offering ATM services. Head on over to gowithstar.com to learn about Star's reseller program.