58 // Product decisions with Paulo Pereira

Metamuse

If you’re on a team responsible for a mature and beloved product, how do you decide what to build next? Paulo is a product manager at Sketch, and he joins Mark and Adam to talk about managing the ever-growing backlog of feature requests and how to balance that against long-term product vision. They also explore the evolution in the design tools market over the last ten years; Sketch’s company culture which values sustainable growth over KPIs and dark patterns; and the privilege and responsibility of working on a beloved tool.

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Show notes

  • Paulo Pereira @paulozoom
  • Sketch
  • meditative YouTube: Primitive Technology, Ishitani Furniture
  • XOXO, Build
  • Sketch’s editor on Mac and viewer on web
  • corner radius controls
  • Foresight
  • Artboard Templates
  • Sketch pricing page
  • KPIs
  • dark patterns
  • Sketch series A fundraise
  • Sketch 3 (2014)
  • Metamuse on calm companies
  • ramen profitability
  • GitHub’s pivot to venture funding (2012)

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