Metrics & Chill - Predictable Growth for B2B

Databox
  • 5.0 (36)
  • MARKETING
  • UPDATED WEEKLY
Metrics & Chill - Predictable Growth for B2B

This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.

  1. OCT 14

    160: Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)

    Links Try Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we'll discuss how to create a powerful social strategy that not only increases brand awareness but also drives tangible revenue for your business. Discover effective social strategies that directly impact your pipeline and proven techniques to identify the social content that truly resonates with your audience and leads to bottom-of-the-funnel results. Follow DarienVisit Antidote

    1h 2m

  2. OCT 3

    159: Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo)

    Links Try Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn how to craft a marketing plan that aligns with your company’s revenue goal, and helps ensure you hit your marketing targets. We’ll cover everything from working with sales and other teams to identifying the “levers” you need to pull to have the best chance of hitting your target. Read the summaryFollow SamVisit Loxo

    51 min

  3. SEP 18

    158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale)

    Links Try Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal. Follow DougieExplore SourceWhale

    28 min

  4. SEP 5

    157: Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)

    Links Try Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Adam Goyette explains how your company can use data to measure campaigns and attribution to ensure they're building a profitable marketing program that brings the best return on investment (ROI) possible. Follow AdamExplore Growth Union

    54 min

  5. AUG 28

    BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume)

    Links Try Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of "Metrics & Chill," Pete Caputa, CEO of Databox, chats with Jamar Diggs, a YouTube consultant, and Germeen Guillaume, an expert in nonprofit accounting. They explore how Germeen’s focused content strategy on YouTube helps her connect with smaller nonprofits, driving business growth and outperforming industry benchmarks. Tune in to discover how data-driven insights and value-driven content can elevate your YouTube game! Follow Jamar Diggs and Germeen GuillaumeExplore J Diggs Media

    50 min

  6. JUL 1

    BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)

    Links Try Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of "Metrics & Chill," Jennifer Christensen, founder partner at Beacon Media and Marketing, shares the agency's journey from a content and inbound marketing firm to a national leader in marketing for mental and behavioral health clinics. She discusses the use of tools like Databox for reporting, the transition to telehealth, the impact of AI on marketing, and the value of a collaborative industry approach in driving business growth and performance. Links: Follow JenniferExplore Beacon Media + Marketing

    55 min

  7. JUN 5

    156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)

    Links Try Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Alli Blum talks about implementing an outcomes-led strategy to boost product growth and customer retention. You'll learn how to estimate project impact, align your team with clear goals, and make data-driven decisions.  Follow AlliExplore Hypothesis Department

    56 min

  8. MAY 23

    BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)

    Links Try Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of "Metrics & Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and success in the purpose-driven space. Find out: How Andi transformed Big Sea from a local web design agency to a specialized marketing company for nonprofits, healthcare, and human servicesLead generation tactics, including a unique grant program for nonprofits and robust email marketingThe importance of metrics and benchmarking for data-driven growth, alongside effective content strategies like SEO and landing pages

    45 min
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5
out of 5
36 Ratings

About

This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.

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