Beyond the Inbox

Sam Thomas Davies
  • 5,0 (10)
  • MARKETING
  • SEMANAL
Beyond the Inbox

There’s more to marketing than email marketing. A podcast that features honest conversations with ecommerce trailblazers about what’s working in their marketing today—“beyond the inbox.”

  1. 23 DE JAN.

    Anna Van Dijk from Lunchbox Mini: The Impact of Personalized Customer Engagement, The Journey of an Ecommerce Founder, Balancing Business and Parenthood, and more

    In this episode, we dive deep with Anna Van Dijk, the founder of Lunchbox Mini and Crumbs Co. Anna shares the journey of her successful online business, revealing insightful strategies on building customer loyalty, harnessing the power of email marketing, and maintaining a personal connection with customers. We also explore the challenges and triumphs of balancing parenthood with entrepreneurship. Anna's entrepreneurial story offers valuable lessons and inspiration for aspiring and existing business owners alike. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    30min

  2. 16 DE JAN.

    Jimmy Hayes from Minaal: Lessons from a Successful Crowdfunding Campaign, The Power of Email Marketing, From Crowdfunding Campaign to Successful Brand, and more

    In this episode of Beyond the Inbox, we welcome Jimmy Hayes, co-founder of Minaal, a brand celebrated for its high-quality travel bags. Jimmy takes us through Minaal's journey, from its humble beginnings as a crowdfunding campaign to its evolution into a successful brand. Amidst stories of pandemic-triggered challenges and strategic product launches, Jimmy underscores the crucial role of their community - the very backbone of Minaal that ensured its survival during tough times. Alongside, he walks us through Minaal's marketing strategies, highlighting how the brand harnesses the power of email marketing for community communication and sales. He also delves into the concept of customer lifetime value and their approach to upselling. Join us to discover how Minaal continues to create excellent experiences, products, and memories for its customers, all while focusing on the process rather than the end state. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    32min

  3. 9 DE JAN.

    Will Roman from Chisos Boots: Producing a Product People are Proud to Wear, Using Events to Build Brand Awareness, Creating a Lasting Product, and more

    In this episode of Beyond the Inbox, Will Roman, the founder of Chisos Boots, joins us to discuss his journey of creating a Texas-based boot brand known for its high-quality, handcrafted boots. Will shares how he has built a strong community around the brand and emphasizes the value of craftsmanship and exceptional customer experiences. Join us as we explore the story behind Chisos Boots and their vision for the future. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    29min

  4. 3 DE JAN.

    Michael Kuech from Your Super: Inspiring Journey from Cancer Diagnosis to Superfood Success, Creating a Thriving Community of Health-conscious Consumers, The Key to Differentiating a Brand in a Competitive Market, and more

    In this episode, we are joined by Michael Kuech, co-founder of Your Super. Michael shares his inspiring journey from a challenging cancer diagnosis to achieving superfood success. He discusses the importance of customer obsession, the power of authentic storytelling, and how to build a thriving community around your brand. From starting a Shopify store to pre-sell their new line of superfood mixes to navigating the competitive health food industry landscape, Michael provides valuable insights into clean eating, entrepreneurship, and the benefits of plant-based nutrition. Tune in to learn about the evolution of the superfood market, the role of quality and transparency in the industry, and the surprising impact of superfoods on lifestyle changes. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    31min

  5. 26/12/2023

    Leonardo Caracas from Jump Ventures: Strategies for Financial Optimization in Ecommerce, The Importance of Product-Market Fit, Achieving High Average Order Value, and more

    In this episode of Beyond the Inbox, host Sam is joined by Leonardo Caracas from Jump Ventures. Leonardo, an expert in e-commerce growth strategies, shares his insights on key areas like content generation, commercial planning, financial optimization, and the role of data and tech stacks. He emphasizes the importance of product-market fit and discusses crucial KPIs such as reviews, repurchase rate, average order value, and conversion rate in driving growth. Tune in to learn from Leonardo's valuable advice and real-life examples of successful growth journeys in the e-commerce industry. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    30min

  6. 19/12/2023

    Katonya Breaux from UnSun Cosmetics: Bringing Inclusion to the Cosmetic Industry for Women of Color, Advocating for Sun Protection for People of Color, From Personal Need to Industry Disruption, and more

    In this episode, we host Katonya Breaux, the founder of Unsun Cosmetics, a pioneering company that has created a sunscreen specifically for people of color. Katonya shares her journey from identifying a personal need to successfully disrupting the beauty industry. She also discusses the challenges faced in marketing a sunscreen brand to people of color and emphasizes the importance of educating customers about the distinctions between mineral and chemical sunscreens. This episode offers a deep dive into the philosophy of Unsun Cosmetics and its significant impact on the beauty industry. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    24min

  7. 12/12/2023

    Jessie Healy from Webtopia: Take Action to Grow Your Business with Ads, Insights into Successful Ad Campaigns, The Connection between Product Alignment and Core Human Needs, and more

    In this episode, we have an in-depth conversation with Jessie Healy, a media buying expert and founder of Webtopia. Jessie shares her insights on the changing landscape of media buying, especially in the realm of paid social advertising. She discusses the crucial role of creativity in driving successful ad campaigns and highlights the psychological frameworks that can be employed to connect with audiences effectively. Jessie also talks about common mistakes brands make, the critical role of copywriting in successful advertising, and her perspective on the future of the paid social landscape. This episode is a treasure trove of strategies and tactics for brands looking to navigate the ever-changing world of paid social media buying. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    31min

  8. 05/12/2023

    Selene Dior from Vitae Apparel: Premium Fitness Apparel Raising Awareness for Mental Health, A Step towards More Mindful Business Practices, The Impact of Community Engagement, and more

    In this episode, we chat with Selene Dior, the founder of Vitae Apparel. Selene shares her entrepreneurial journey and the lessons she's learned along the way. From the importance of influencer marketing and community engagement to the role of storytelling and transparency in building a successful brand, Selene provides valuable insights for anyone in the business world. She also discusses the challenges of scaling a team and how her company has used Notion to streamline processes. Tune in to find out more about her vision for the future of Vitae Apparel and her plans to pivot the brand towards wellness. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    31min
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5
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Sobre

There’s more to marketing than email marketing. A podcast that features honest conversations with ecommerce trailblazers about what’s working in their marketing today—“beyond the inbox.”

Informações

  • Criado por
    Sam Thomas Davies
  • Anos de atividade
    2023 - 2024
  • Episódios
    48
  • Classificação
    Livre
  • Copyright
    © 2023
  • Site do podcast
    Beyond the Inbox

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