Remarkable Marketing

Caspian Studios, Ian Faison
  • 5.0 (30)
  • MARKETING
  • CADA SEMANA
Remarkable Marketing

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and produced by Meredith Gooderham. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

  1. Modern Family: B2B Marketing Lessons from the Emmy Award-Winning Show with CMO of Altimetrik, Jeff Fleischman

    HACE 2 H

    Modern Family: B2B Marketing Lessons from the Emmy Award-Winning Show with CMO of Altimetrik, Jeff Fleischman

    “A rare thing.” That’s what co-creator Steve Levitan called “the incredible alchemy of elements coming together” that was Modern Family. He and Christopher Lloyd, who he’d worked with on Frasier, wanted to create a show that felt real. A show with heart. And it took the right writers, characters, and actors to play them to make it happen. And it happened for 11 years, winning 22 Emmys. And in this episode, we’re taking B2B marketing lessons from it with the help of our special guest, CMO at Altimetrik, Jeff Fleischman. Together, we talk about being passionate about your brand, showing persistence and grit, and the art of making “a rare thing.”

    56 min
  2. Days of Thunder: B2B Marketing Lessons from the 1990 Tom Cruise Movie with Director of Content Marketing at Fictiv, Ricky Frohnerath

    5 NOV

    Days of Thunder: B2B Marketing Lessons from the 1990 Tom Cruise Movie with Director of Content Marketing at Fictiv, Ricky Frohnerath

    What do a marketer and a racecar driver have in common? You’re about to find out. One thing we can say is that going as fast as you can leads to burnout. That’s one of the things we’re talking about in this episode. We’re taking marketing lessons from the 1990 Tom Cruise flick Days of Thunder with the help of our special guest, Director of Content Marketing at Fictiv, Ricky Frohnerath. Together, we talk about being strategic instead of fast, speaking the same language as your team, and building contingency plans in case your campaigns don’t go as expected.

    45 min
  3. Pro Women Athlete Sponsorships: B2B Marketing Lessons on Leveraging Athlete Ambassadors with CEO of PARITY, Leela Srinivasan

    29 OCT

    Pro Women Athlete Sponsorships: B2B Marketing Lessons on Leveraging Athlete Ambassadors with CEO of PARITY, Leela Srinivasan

    There’s an athlete right now that uses, knows and loves your product. So why aren’t you partnering with them to promote your brand? The global sports sponsorship market is expected to grow to almost $108 billion by 2030. And there’s around $1.3B in projected revenue this year from pro women athlete sponsorships. Feel like you’re missing out yet? The message is clear: sponsor a pro woman athlete (or two). In this episode, we’re talking about B2B marketing lessons from professional women athlete sponsorships with the help of our special guest, PARITY CEO Leela Srinivasan. Together, we talk about experimenting with new channels, finding your match, and much more.

    49 min
  4. When We Were Young Festival: B2B Marketing Lessons from the Festival to Remember with Head of Content Marketing at CoreWeave, Brooke Gocklin

    22 OCT

    When We Were Young Festival: B2B Marketing Lessons from the Festival to Remember with Head of Content Marketing at CoreWeave, Brooke Gocklin

    Morrissey, Taking Back Sunday, Alkaline Trio, Streetlight Manifesto… These are bands that bring back memories of checkered Vans shoes, studded belts, and paper wrist bands from each show. And to see them all on one festival poster 20 years after their heyday made fans think it was too good to be true. It wasn’t, and it lived up to the hype. So in this episode, we’re talking about all the good - and questionable - marketing that went into the When We Were Young Festival. With the help of our special guest, Head of Content Marketing at CoreWeave, Brooke Gocklin, we’re talking about painting the picture, building a community of advocates, and delivering on the hype.

    47 min
  5. Bad Sisters: B2B Marketing Lessons from the Irish Dark Comedy with the CMO at D2L, Brian Finnerty

    15 OCT

    Bad Sisters: B2B Marketing Lessons from the Irish Dark Comedy with the CMO at D2L, Brian Finnerty

    Hooking your audience is one thing, but keeping them emotionally invested in your content is another. So for this episode of Remarkable, we’re taking marketing lessons on doing just that from the Irish dark comedy, Bad Sisters. It’s a show about four sisters who plot to kill their diabolical brother-in-law, and the season starts with his funeral. Series creator, Sharon Horgan, says, “We had to keep an audience with us for 10 episodes and keep them wanting the same outcome." That is, the death of their brother-in-law, John Paul. So with the help of our special guest, D2L CMO Brian Finnerty, we’re talking about hooking your audience, knowing your target, and doing trial and error.

    47 min
  6. The Wager: B2B Marketing Lessons from the Epic True Story of the Shipwrecked HMS Wager with Former Director of Content Marketing at Authentic8, Shannon Ragan

    8 OCT

    The Wager: B2B Marketing Lessons from the Epic True Story of the Shipwrecked HMS Wager with Former Director of Content Marketing at Authentic8, Shannon Ragan

    “Each man carried, along with a sea chest, his own burdensome story.” - Excerpt from The Wager, by David Grann This is true not only for the men that sailed on the HMS Wager, but your audience and customers (minus the sea chests). Just as David Grann took those burdensome stories from journal entries to write The Wager, so too can you use the burdensome stories of your customers in your marketing. This is one of the things we’re talking about in this episode of Remarkable with the help of our special guest, former Director of Content Marketing at Authentic8, Shannon Ragan. Together, we draw marketing lessons from David Grann’s book, The Wager, including going to the source, shaping your stories as stranger than fiction, and sourcing those stories from the smallest footnote.

    45 min
  7. Doctor Who: B2B Marketing Lessons from the Long-Running BBC Show with the CEO of WorkProud & Online Rewards, Michael John Levy

    1 OCT

    Doctor Who: B2B Marketing Lessons from the Long-Running BBC Show with the CEO of WorkProud & Online Rewards, Michael John Levy

    Doctor Who has been around for over 60 years and attracted over 12 million viewers. In our book, that makes it ripe with marketing lessons. Because wouldn’t you also want your brand to be around for over 60 years, and to have that many eyes on your content at once? So in this episode, we’re talking about the long-running show with a cult following, Doctor Who. Together with the help of our special guest, CEO of WorkProud & Online Rewards, Michael John Levy, we’re talking about keeping the essence of your branding through the years, using jingles, and using time travel in your storytelling.

    55 min
  8. Spotify Wrapped: B2B Marketing Lessons from the Viral Marketing Campaign with the Head of Marketing at Postman, Justine Davis

    24 SEPT

    Spotify Wrapped: B2B Marketing Lessons from the Viral Marketing Campaign with the Head of Marketing at Postman, Justine Davis

    What if you created a campaign so good, so coveted, that users looked forward to it every year? And what’s more, non-users convert just to be a part of it. We’re referring to the viral marketing campaign, Spotify Wrapped, and how they made their marketing masterpiece. We’re doing it all with the help of our special guest, Head of Marketing at Postman, Justine Davis. Together, we talk about making or buying exclusive content, sharing insights about your customers, and much more.

    50 min
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Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and produced by Meredith Gooderham. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

Información

  • Creador
    Caspian Studios, Ian Faison
  • Años de actividad
    2022 - 2024
  • Episodios
    118
  • Clasificación
    Apto
  • Copyright
    © Caspian Studios
  • Mostrar sitio web
    Remarkable Marketing

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