Remarkable Marketing

Caspian Studios, Ian Faison
  • 5,0 (30)
  • MARKETING
  • SEMANAL
Remarkable Marketing

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and produced by Meredith Gooderham. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

  1. When We Were Young Festival: B2B Marketing Lessons from the Festival to Remember with Head of Content Marketing at CoreWeave, Brooke Gocklin

    HÁ 14 H

    When We Were Young Festival: B2B Marketing Lessons from the Festival to Remember with Head of Content Marketing at CoreWeave, Brooke Gocklin

    Morrissey, Taking Back Sunday, Alkaline Trio, Streetlight Manifesto… These are bands that bring back memories of checkered Vans shoes, studded belts, and paper wrist bands from each show. And to see them all on one festival poster 20 years after their heyday made fans think it was too good to be true. It wasn’t, and it lived up to the hype. So in this episode, we’re talking about all the good - and questionable - marketing that went into the When We Were Young Festival. With the help of our special guest, Head of Content Marketing at CoreWeave, Brooke Gocklin, we’re talking about painting the picture, building a community of advocates, and delivering on the hype.

    47min
  2. Bad Sisters: B2B Marketing Lessons from the Irish Dark Comedy with the CMO at D2L, Brian Finnerty

    15 DE OUT.

    Bad Sisters: B2B Marketing Lessons from the Irish Dark Comedy with the CMO at D2L, Brian Finnerty

    Hooking your audience is one thing, but keeping them emotionally invested in your content is another. So for this episode of Remarkable, we’re taking marketing lessons on doing just that from the Irish dark comedy, Bad Sisters. It’s a show about four sisters who plot to kill their diabolical brother-in-law, and the season starts with his funeral. Series creator, Sharon Horgan, says, “We had to keep an audience with us for 10 episodes and keep them wanting the same outcome." That is, the death of their brother-in-law, John Paul. So with the help of our special guest, D2L CMO Brian Finnerty, we’re talking about hooking your audience, knowing your target, and doing trial and error.

    47min
  3. The Wager: B2B Marketing Lessons from the Epic True Story of the Shipwrecked HMS Wager with Former Director of Content Marketing at Authentic8, Shannon Ragan

    8 DE OUT.

    The Wager: B2B Marketing Lessons from the Epic True Story of the Shipwrecked HMS Wager with Former Director of Content Marketing at Authentic8, Shannon Ragan

    “Each man carried, along with a sea chest, his own burdensome story.” - Excerpt from The Wager, by David Grann This is true not only for the men that sailed on the HMS Wager, but your audience and customers (minus the sea chests). Just as David Grann took those burdensome stories from journal entries to write The Wager, so too can you use the burdensome stories of your customers in your marketing. This is one of the things we’re talking about in this episode of Remarkable with the help of our special guest, former Director of Content Marketing at Authentic8, Shannon Ragan. Together, we draw marketing lessons from David Grann’s book, The Wager, including going to the source, shaping your stories as stranger than fiction, and sourcing those stories from the smallest footnote.

    45min
  4. Doctor Who: B2B Marketing Lessons from the Long-Running BBC Show with the CEO of WorkProud & Online Rewards, Michael John Levy

    1 DE OUT.

    Doctor Who: B2B Marketing Lessons from the Long-Running BBC Show with the CEO of WorkProud & Online Rewards, Michael John Levy

    Doctor Who has been around for over 60 years and attracted over 12 million viewers. In our book, that makes it ripe with marketing lessons. Because wouldn’t you also want your brand to be around for over 60 years, and to have that many eyes on your content at once? So in this episode, we’re talking about the long-running show with a cult following, Doctor Who. Together with the help of our special guest, CEO of WorkProud & Online Rewards, Michael John Levy, we’re talking about keeping the essence of your branding through the years, using jingles, and using time travel in your storytelling.

    55min
  5. Spotify Wrapped: B2B Marketing Lessons from the Viral Marketing Campaign with the Head of Marketing at Postman, Justine Davis

    24 DE SET.

    Spotify Wrapped: B2B Marketing Lessons from the Viral Marketing Campaign with the Head of Marketing at Postman, Justine Davis

    What if you created a campaign so good, so coveted, that users looked forward to it every year? And what’s more, non-users convert just to be a part of it. We’re referring to the viral marketing campaign, Spotify Wrapped, and how they made their marketing masterpiece. We’re doing it all with the help of our special guest, Head of Marketing at Postman, Justine Davis. Together, we talk about making or buying exclusive content, sharing insights about your customers, and much more.

    50min
  6. WWE: B2B Marketing Lessons from Randy Savage, Hulk Hogan and More with the US Market Brand Evangelist at GetResponse, Carlos Gil

    17 DE SET.

    WWE: B2B Marketing Lessons from Randy Savage, Hulk Hogan and More with the US Market Brand Evangelist at GetResponse, Carlos Gil

    John Cena says that in the early days of his career, he struggled to break through as a WWE superstar. Cena says that’s because “people didn’t know who I was. They couldn’t connect to John Cena coming out in different tights and boots every time. No one could attach to who I was.” He says, “As entertainers, we kinda want to attach. You try to work on your character so people will relate to them and want to attach to them.” And when we talk about edu-taining, entertainment is half of that. Getting your consumer to attach to you is what we’re all about on Remarkable. So in this episode, we’re helping you become marketing superstars and drive that brand attachment with your consumers. To do that, we’re looking at parallels between the WWE and marketing. With the help of our special guest, US Market Brand Evangelist, Carlos Gil, we’ll talk about evolving with your consumer, giving your content personality, and much more.

    49min
  7. Disney: B2B Marketing Lessons from the Magical Media Empire with Domo CMO Mark Boothe

    10 DE SET.

    Disney: B2B Marketing Lessons from the Magical Media Empire with Domo CMO Mark Boothe

    Ask yourself: “What is the magic of my brand?” Every brand has it. It’s the special offering your company has that no other one does. That’s where you focus the message of your content. And it’s one of the things we’re talking about today. In this episode, we’re learning from the magic of the world of Disney. With the help of our special guest, Domo CMO Mark Boothe, we’ll talk about working your magic, focusing on feeling, and the power of distribution.

    42min
  8. Mike Birbiglia: B2B Marketing Lessons from the Prolific and Award-Winning Comedian with the Host of How Stories Happen, Jay Acunzo

    3 DE SET.

    Mike Birbiglia: B2B Marketing Lessons from the Prolific and Award-Winning Comedian with the Host of How Stories Happen, Jay Acunzo

    Before comedians ever get a Netflix special, they have to run the gauntlet. Night after night, they’re putting themselves out there in front of judgmental crowds and trying to win them over. Sometimes they bomb, sometimes they face hecklers, and what may be even worse: silence. Kathy Griffin once bombed so badly at a show in Montreal she said, “The audience was talking so much that they didn’t know my set ended.” Ouch. But even after bombing the worst, comedians 👏 keep 👏 practicing 👏. And all the while they’re gathering data. What works? What doesn’t work? Because that data helps them get better and better. And that grit and resilience is one of the things we as marketers need to have too. So in this episode, we’re taking marketing lessons from comedian Mike Bigbiglia. With the help of our special guest, Host of How Stories Happen, Jay Acunzo, we’re talking about developing your premise, aiming for resonance over reach, and practicing your material in front of your audience.

    42min
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Sobre

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and produced by Meredith Gooderham. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

Informações

  • Criado por
    Caspian Studios, Ian Faison
  • Anos de atividade
    2022 - 2024
  • Episódios
    115
  • Classificação
    Livre
  • Copyright
    © Caspian Studios
  • Site do podcast
    Remarkable Marketing

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