16 episodes

Million Dollar Chiro: The Podcast for Chiropractic Practice Owners is a podcast where the spine meets strategy, alternative healthcare takes center stage, and we discuss how to build robust chiropractic practices. Dr. Mary Frances Duncan, founder and CEO of Simply Southern Chiropractic Center in South Carolina, walks you through different strategies and topics related to business, the chiropractic world, and entrepreneurship.

MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners Dr. Mary Frances Duncan

    • Health & Fitness
    • 5.0 • 6 Ratings

Million Dollar Chiro: The Podcast for Chiropractic Practice Owners is a podcast where the spine meets strategy, alternative healthcare takes center stage, and we discuss how to build robust chiropractic practices. Dr. Mary Frances Duncan, founder and CEO of Simply Southern Chiropractic Center in South Carolina, walks you through different strategies and topics related to business, the chiropractic world, and entrepreneurship.

    Ep. 16: How To Know When It Is Time To Scale

    Ep. 16: How To Know When It Is Time To Scale

    Summary

    In this podcast episode, Dr. Duncan discusses the process of scaling a chiropractic practice. She covers topics such as when to know when it's time to scale, the key signs indicating readiness, the role of financials in scaling, and the logistics of running multiple clinics. She emphasizes the importance of a full patient schedule, maintaining high-quality patient care through growth, and using identical systems across locations. Dr. Duncan shares her experience of bringing additional chiropractors onto her team and opening a second clinic location. She provides insights into the decision-making process and considerations for location selection. It's vital to have rock solid systems in place before scaling.

    If you are seeking to grow your existing practice and want personalized coaching throughout the process, you can apply for one-on-one coaching with Dr. Duncan.

    Takeaways


    Key signs that indicate a clinic is ready to scale include plateauing on collections, inability to schedule patients in a timely manner, and being maxed out on space for your office to grow.
    Financials play a crucial role in scaling a chiropractic practice, including considering the cost of hiring and paying an associate doctor, as well as the increased cost of operating the clinic.
    When opening a second clinic, it is important to replicate the same infrastructure and system in the new location as the existing to maintain consistent patient care.
    Maintaining a high level of patient care during the scaling process requires the owning doctor to be physically present in both locations to quality of care.
    Hiring the right people is crucial for successful scaling.

    Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

     

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    • 43 min
    Ep. 15: Carrying the Weight of Ownership

    Ep. 15: Carrying the Weight of Ownership

    SUMMARY

    In this conversation, Dr. Duncan along with her executive assistant, Kelsey, discusses the challenges and responsibilities of practice ownership. Dr. Duncan talks about carrying the weight of a clinic, including the financial and personal sacrifices that come with it. Dr. Duncan discusses the balance between providing care and managing the business side of the clinic, as well as the importance of managing stress as a business owner. Overall, the conversation highlights the unique challenges and rewards of practice ownership.

    Also in this episode, Dr. Duncan discusses stress, anxiety, and burnout in the context of owning and managing a chiropractic clinic. She emphasizes the importance of acknowledging and dealing with stress and anxiety, as well as taking personal responsibility for one's mental health. She talks about strategies for managing stress and highlights the role of leaders in managing their own stress to set a positive example for their team. Dr. Duncan also discusses the challenges and responsibilities of being a business owner and offer advice for chiropractors considering opening their own practice.

    If you want to learn more about ways to elevate the experience in your chiropractic office, you can take Dr. Duncan’s inaugural online course Owning A Chiropractic Practice: Things Chiropractic School & Management Groups Do Not Teach You.

    TAKEAWAYS


    Practice ownership comes with a unique set of challenges and responsibilities.
    Owning a chiropractic clinic means carrying the weight of the business and being responsible for the livelihood of employees.
    Managing the balance between providing care and managing the business side of the clinic requires focus and delegation. Owning a clinic is a marathon, not a race. Success = survival over a sustained period.
    Being a business owner involves personal sacrifices and emotional investment.
    Stress management is crucial for business owners, and it's important to find effective ways to deal with stress. You can't run away from stress and anxiety … it will follow you. Stress and anxiety are a part of life, and it's important to find ways to deal with them.
    Burnout is not an option for business owners, as they do not get the luxury to “burnout”. On the flip side, it is important to keep an eye out for burnout in employees, especially associate chiropractors. Remember: W-2 employees did not sign up to own a chiropractic clinic or deal with the responsibilities that come with practice ownership.
    Opening and managing a chiropractic clinic requires dedication, sacrifice, and a long-term perspective, but it can be rewarding and offer unlimited growth potential.

    Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

    LET’S GET SOCIAL!

    Instagram @milliondollarchiro

    TikTok @milliondollarchiro

     

    • 37 min
    Ep. 14: The Origin Story of Simply Southern Chiropractic Center

    Ep. 14: The Origin Story of Simply Southern Chiropractic Center

    SUMMARY
    In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners Dr. Duncan and her executive assistant, Kelsey, discuss the origin story of her own practice Simply Southern Chiropractic Center and the challenges she faced at the start of opening her business. The conversation revolves around the importance of customer service and human connection in the medical field, the evolution of Simply Southern Chiropractic Center, patient success stories, and advice for those interested in pursuing a chiropractic career. If you are a chiropractic student seeking to open their own practice, or a current practice owner, this is a great listen for fellow entrepreneurs!

    Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

     

    TAKEAWAYS


    Choosing a name for your practice that is not tied to your personal name or a specific location can allow for future growth and expansion.



    Confidence and a strong sense of responsibility are crucial for success as a business owner.



    Personal experiences and background can shape the mission and values of a clinic. 



    Providing exceptional customer service and making patients feel welcome and valued can set a clinic apart from others.



    Treating patients with respect and using their names can make a significant impact on their experience.



    Taking ownership of mistakes and learning from them is essential for growth and improvement. Customer service and human connection are crucial in the medical field.



    AI can automate certain tasks in healthcare, but human interaction is still essential.



    Patient success stories and positive reviews are rewarding and motivating for healthcare professionals.



    Running a chiropractic office requires physical and emotional dedication.



    Chiropractic care can make a significant difference in patients' lives.



    Passion and dedication are essential for a successful chiropractic career.



     

    LET’S GET SOCIAL!
    Instagram @milliondollarchiro

    TikTok @milliondollarchiro

    • 36 min
    Ep. 13: 5 Vendors That Every Practice Owner Should Have

    Ep. 13: 5 Vendors That Every Practice Owner Should Have

    SUMMARY

    In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners,  Dr. Duncan discusses five vendors that every chiropractic practice owner should have from the very beginning of practice ownership. She emphasizes the importance of building relationships with these vendors and highlights why they are absolutely necessary to have. Chiropractors go to school to learn how to adjust and care for patients, and thus need to outsource tasks that are vital to running their practices but that do not fall within their skillset. Dr. Duncan ends the episode by sharing when it’s time to add additional vendors once your practice starts to grow.

    If you want to learn more about ways to make your chiropractic practice run smoothly on the administrative side, you can take Dr. Duncan’s inaugural online course Owning A Chiropractic Practice: Things Chiropractic School & Management Groups Do Not Teach You

     

    TAKEAWAYS


    Having an account representative at a local bank is crucial for chiropractic practice owners to secure funding and establish a good relationship with the bank.
    A bookkeeper is essential for managing the financial aspects of the practice and ensuring proper categorization of expenses.
    A CPA is invaluable for handling taxes and providing guidance on financial matters.
    Cleaners play a vital role in maintaining a clean and professional environment for patients.
    A website and SEO manager can help improve online visibility and attract more patients to the practice. Outsourcing tasks to vendors allows practice owners to focus on activities that will grow the practice and produce revenue.
     As your practice grows, it is important to outsource additional marketing tasks, such as social media management and digital advertising.
    Adding new vendors, such as a financial planner and a handyman, can further support the growth and efficiency of the practice as you begin to scale.

    Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

    LET’S GET SOCIAL!

    Instagram @milliondollarchiro

    TikTok @milliondollarchiro

    • 33 min
    Ep. 12: Give Your Patients the Walt Disney World Experience

    Ep. 12: Give Your Patients the Walt Disney World Experience

    SUMMARY

    In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners, Dr. Mary Frances Duncan and her executive assistant Kelsey discuss the importance of giving your patients the Walt Disney World experience when they’re visiting your office. In many towns and cities, prospective patients have numerous choices when it comes to chiropractic care, and the customer experience is what can set your office apart from others. Dr. Duncan shares actionable ideas that practice owners can implement immediately in their offices to give all of their patients the red carpet treatment every visit.

    If you want to learn more about ways to elevate the experience in your chiropractic office, you can take Dr. Duncan’s inaugural online course Owning A Chiropractic Practice: Things Chiropractic School & Management Groups Do Not Teach You

     

    TAKEAWAYS


    Exceptional customer service is crucial in the healthcare sector, not just in retail and hospitality.
    Acknowledging patients' presence when they arrive into your office is a simple but effective way to make them feel valued. You would be surprised at how many front desk staff at medical practices do not look up from their computer screens when a human being walks in the door.
    Implementing the “three-name rule”, where staff members address patients by their first name at least three times while in your office, is something you can start doing immediately in your office to elevate your patients' experience.
    Taking notes about life events helps chiropractors remember important details about their patients' lives.
    Learning from successful businesses with exceptional customer service, such as Publix, Chick-fil-A, and of course Walt Disney World, can help improve customer service in a chiropractic office.
    Specific customer service strategies, such as sending handwritten letters to new patients and sending flowers for referrals, can make a significant impact

    Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

    LET’S GET SOCIAL!

    Instagram @milliondollarchiro

     TikTok @milliondollarchiro

    • 24 min
    Ep. 11: 5 Reasons Why Your Chiropractic Practice Isn’t Thriving

    Ep. 11: 5 Reasons Why Your Chiropractic Practice Isn’t Thriving

    SUMMARY

    In this week’s episode, Dr. Duncan and Kelsey discuss five reasons why your chiropractic practice may not be thriving. Some of the reasons include running a personal injury (PI) only or PI-heavy practice, not hiring effectively, and not maintaining a professional image. Dr. Duncan gives actionable advice on changes you can make NOW to take your practice from failing to thriving. It may take time to build a thriving practice, but focusing on wellness-based care and serving the community is key.

    TAKEAWAYS


    Running a personal injury (PI) only or PI-heavy practice can be unreliable and take years to collect payment.
    PI patients typically do not see the value in ongoing chiropractic care and are unlikely to become maintenance patients once they have to pay for treatment.
    Educating patients on the importance of chiropractic care and maintenance is crucial. Chiropractic care can prevent and fix root problems, especially when started early.
    Discuss maintenance care with patients from the beginning of their initial treatment plan to educate them on the benefits of ongoing chiropractic care.
    Building a thriving practice takes time, but focusing on wellness-based care and serving the community is key. Be open and available for patients, even during non-traditional hours, to cater to their schedules and provide the best care.
    Work-life balance may be challenging for business owners in the early years, but being open and dedicated to the practice is crucial for success.
    Enforce a cancellation policy and have a card on file to protect your practice and ensure patients are committed to their appointments.
    Dressing professionally and creating a good first impression is crucial. First impressions are lasting impressions!
    Avoid discussing sensitive topics like politics and vaccines with patients.
    Hire competent staff with good customer service skills.
    Establish efficient systems and procedures to streamline operations and enhance patient experience.
    Continuously improve clinical skills and stay updated with the latest advancements in chiropractic care.

    Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Mary Frances Duncan!

    LET’S GET SOCIAL!

    Instagram @milliondollarchiro

    TikTok @milliondollarchiro

    • 57 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Rachel_B_P ,

Engaging and Clear

A great listen for anyone considering chiropractic care!

Dr.JCannon ,

Great passion and information!

I enjoyed listening and taking some great practice nuggets for growing my practice!

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