Missions to Movements Dana Snyder

Francesca Orsomarso’s arsenal of digital strategies flips the script on traditional recruitment.

In today’s case study, we’re breaking down exactly how Upstate Cerebral Palsy attracted 2,000 qualified applicants within a few months of launching a campaign with FMN Creative.

Francesca shares their brilliant one page funnel strategy (and how it was a MAGNET for attracting job seekers), plus the targeted ad approach that resonated with potential recruits and generated awareness.

Listen closely as we also reveal how integrating CRM systems with Zapier can create a personal touch, leading to staggering open rates.

Hiring great talent is something that every nonprofit has a need for. If you’re ready to amplify your current recruitment efforts and connect with your audience on social media, don’t miss this conversation!

Resources & Links

Learn more about FMN Creative on their website, Facebook, LinkedIn, and Instagram.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024

Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

If you have a controversial issue or topic that your organization focuses on, sometimes it’s difficult to figure out how to market and share your mission – especially if you're getting shut down and censored by platforms for sensitive or politicized material.

Jayde Powell and Gbemi Maiyegun, co-founders of Weed for Black Women, GET IT.

In fact, they've experienced it.

Our discussion with Jayde and Gbemi dives into the heart of this evolution, as they recount their mission to reshape the stigmas and narratives around cannabis through education, especially within Black and indigenous communities.

Get ready to hear the secrets behind how they maintain the delicate balance of staying true to their brand's values while skirting the ever-shifting landscape of social media guidelines.

They also emphasize the incredible power of community and contributor-driven content, revealing how they've built a resonant brand through the voices and experiences of their audience.

Take notes as they share so much wisdom in this episode about managing sensitive topics with integrity and authenticity, ensuring their message not only reaches, but also empowers their community.

Resources & Links

Learn more about Weed for Black Women on their website, Instagram, TikTok, and X. Don’t forget to check out their merchandise.

Connect with Jayde on her website and LinkedIn. Connect with Gbemi on Instagram and TikTok.

SPILL is a social media platform for Black, queer, and other culture-driving communities.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024

Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

How can a perfectly crafted cold email turn heads in the corporate world? 

Today, we're diving into the secrets of strategic content with the always insightful Chris Barlow. Specifically, you’ll hear how a human trafficking nonprofit managed to captivate corporate sponsors within 30 days by sending just TWO intentional emails. 

Chris breaks down the importance of finding “values alignment” in your outreach to other organizations, who to reach out to within the company, and how to find them. He shares several of his favorite tactical tools to make it all happen.

Transitioning to a theme of sustainability, we'll uncover the key to nurturing long-term collaborations that extend beyond one-off successes. We'll discuss how to leverage what you already have—like the untapped potential of pitching email space and the Google Ad Grant—to build content partnerships that last. 

Plus, Chris shares the touching way he teaches his children the value of giving through "Mama Bucks."
Resources & Links

Join me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off.

Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com.

Check out Hunter.io and RocketReach, two tools that will support your email outreach. Chris also recommends the Omnisend email subject line tester.

Tune in to Chris Barlow’s first appearance on the Missions to Movements Podcast: A Google Ad Grant Strategy That Generated 250 New Leads.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024

Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

What’s the unique approach nonprofits have when it comes to landing press opportunities?

In the current media landscape, we’ve been told it’s getting harder to stand out (but it doesn’t have to be!)

Danielle Finck is a seasoned PR savant and the founder and CEO of Elle Communications. This episode peels back the layers of the media landscape's evolution, revealing how traditional forms of storytelling are vying for attention in a sea of content, and how brands and media are adapting to connect with their audiences genuinely. 

The art of PR is more than just a game of numbers, and there are NO shortcuts – it's about nurturing authentic relationships and human connections. Danielle shares so many incredible insights around how to stand out when pitching journalists, the surge of op-ed prominence and “news fatigue”, and the refreshing emergence of solutions journalism. 

The big takeaway? Human-centric stories are pivotal if you want to engage with more diverse audiences. 

Resources & Links
Join me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% offConnect with Danielle on Instagram and on her website, Elle Communications.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024

Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Is it time to reimagine your donor pipeline?

With a track record of doubling crowds and quadrupling donors for the California Symphony, Aubrey Bergauer has been likened to the Steve Jobs of classical music.

In her tenure from 2014-2019 as Executive Director, she walked into the role during a state of financial crisis and alarming churn rates. Why were 80% of first-time donors not renewing and 90% of first-time buyers not coming back to see another show? There had to be a better way.

My conversation with Aubrey is a MASTERCLASS in change management. We cover how she created a systematic customer journey for the symphony (without over soliciting), including her secrets to turning first-time attendees into lifelong patrons. Plus, we talk through her tech stack and how data was her most persuasive partner in piloting new fundraising ventures.

Aubrey's vision doesn't rest on data alone–it's about creating an all-encompassing experience for every symphony-goer. From UX overhauls to copy changes on their website, she details the subtle, yet powerful shifts in the user experience that helped increase their ticket sales by 20%.

Let’s hear how she made it all happen!

Resources & Links

Connect with Aubrey on LinkedIn and through her website. You can also check out her new book Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money – Without Losing the Art.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024

Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Impact communications is so much more than a “buzzword.” What does it actually look like in practice?

Tessa Danelesko is an expert in harnessing communication for social impact. She's not only an account director at Yulu, but also the Co-Executive Director of the Impact Communications Institute, and she brings a wealth of knowledge on creating narratives that resonate and foster societal change. 

In today’s case study, we’re uncovering the origin and evolution of the Audible Indigenous Writers' Circle, a mentorship program that amplifies the voices of indigenous storytellers. The impact of the program has already resulted in 100 media stories, 16.8 million impressions, and 77,000 touchpoints!

You’ll hear how Tessa initially pitched the program, how they built trust on Facebook and worked closely with indigenous influencers to spread the word, culminating in an experience that honors the narratives that emerge from experiences of trauma and systemic racism. 

The Audible Indigenous Writers' Circle stands as a testament to the power of storytelling, and encourages a ripple of positive impact through media coverage and community engagement.

Resources & Links

Connect with Tessa through her work at Yulu PR and the Impact Communications Institute, where you can also take their pledge. Tessa can be reached at tessa@yulupr.com.

Check out the application for this year’s Indigenous Writers' Circle, which is open through April 1st. If you are interested in volunteer opportunities, email audible@yulupr.com.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024

Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!