109 episodes

A Business Podcast for Creatives: including interviews of successful entrepreneurs, business advice, and a ton of stories on failures and lessons learned. This podcast is dedicated to embracing imperfection and pushing others to pursue their creative passion!

Mistakes Make Magic Catherine Guidry: Entrepreneur and Photographer

    • Business
    • 4.9 • 120 Ratings

A Business Podcast for Creatives: including interviews of successful entrepreneurs, business advice, and a ton of stories on failures and lessons learned. This podcast is dedicated to embracing imperfection and pushing others to pursue their creative passion!

    110: The Secrets to Making More Money (Without More Clients)

    110: The Secrets to Making More Money (Without More Clients)

    A lot of the time, we correlate "more income" with "more clients;" however, that's not the only way - or even the best way - to go about increasing your bottom line! There are so many things you can do to incentivize and prioritize the clients you already have. After all, those who have already worked with you and trust you are more likely to spend money with you than those who haven't!

    In this episode of Mistakes Make Magic I'll be taking you through how exactly to give your existing clients those incentives, and how to prevent yourself from leaving money on the table! We'll be going over some things like:

    🧑🏼‍🤝‍🧑🏻 why it's so important to service your existing clients

    📘 how to incorporate physical products into your offerings

    📷 how to create passive income through online print galleries

    📝 why you should give options to your clients

    👂 how to gauge the needs of your clients and provide them with relevant solutions

    💲 why you should use automations for additional revenue (with just one click!)

    🏦 how to incentivize spending with value-based discounts

    Thanks for listening and don't forget to subscribe!

    • 13 min
    109: Getting Raving Client Reviews

    109: Getting Raving Client Reviews

    As photographers, we run our OWN businesses... and the most important part of a business is its clients! Without our clients, our businesses wouldn't exist - and the best way to attract more inquiries is to show living proof of previous quality experiences.

    In today's episode of Mistakes Make Magic, I'll be talking you through HOW to get those quality experiences that will expedite your client onboarding efforts and aid in gaining the trust of future potential purchasers! I'll be going over some things like: 

    ⭐ Why it's so important to hone in on your craft

    ⭐ How to maintain excellent correspondence

    ⭐ How to set clear expectations for your clients

    ⭐ Why and how to connect with your clients on a personal level

    ⭐ How to handle situations when something goes wrong

    Thanks for listening and don't forget to subscribe!

    • 9 min
    108: Booking Your Ideal Client

    108: Booking Your Ideal Client

    If you don't already know, I LOVE to photograph weddings! Weddings are my focus as a photographer, and I have geared my business towards attracting and sustaining long-term relationships with clients who are looking for just that - a wedding photographer.

    Well, it wasn't always that way. When I was just beginning my photography career, I was attracting all kinds of clients for all kinds of sessions - graduation photos, family sessions, couples' portraits, you name it! Since then, I've determined a strategy to really focus in on and entice those brides and grooms-to-be that I wanted!

    In this episode of Mistakes Make Magic, I'll be going over many important steps in this process, including:

    🧍  how to determine who your ideal client REALLY is

    🔗 how to draw those clients in

    🗣️ when to share your personal interests to start new professional relationships

    🌊 the ripple effect of getting stellar reviews

     

    Thanks for listening and don't forget to subscribe!

    • 7 min
    107: 5 Tips You Should Know About Overcoming Imposter Syndrome

    107: 5 Tips You Should Know About Overcoming Imposter Syndrome

    Do you ever feel like you're just not good enough? Like you're just not worthy of implementing that daunting task on your to-do list? Do you maybe even feel that way RIGHT now??

    I'm here to tell you, that's OKAY! You're not alone. We all feel like imposters sometimes. But what's NOT okay is to dwell on those feelings and let them stop you from achieving your dreams, or from finally checking off that box on your list!

    As a fellow human who experiences imposter syndrome, I'd like to share 5 tips that I've found to be extremely helpful for overcoming these feelings of insecurity and regaining my confidence.

     

    I'll be talking through why it's so important to:

    🤝 surround yourself with people who believe in you

    📝 start to actually do the work

    ⭐ acquire client testimonials and social proof

    😊 create friendships with others in your industry

    💡 BELIEVE IN YOURSELF!!!

     

    Thanks for listening and if you ever want to reach out - about imposter syndrome or anything else - please shoot me an email at catherine@catherineguidry.com :)

    • 9 min
    106: What to Wear to Photograph a Wedding?

    106: What to Wear to Photograph a Wedding?

    Are you unsure of what to wear to shoot your first wedding? Are you interested in hearing some tips that'll elevate your shooting experience at your next event? This episode is for you! At the beginning of my wedding photography career, I made plenty of wardrobe mistakes... now, 10+ years later, I've collected a set of guidelines, preferences, and brands that ensure a seamless (haha) wardrobe experience - that way I can focus on the photography!

     

    In this episode of Mistakes Make Magic, I'll be taking you through my wardrobe decision-making process. We'll be covering things like:

    👕 How to blend in and why it's important

    🥿 Comfortability and footwear

    🤵‍♀️ What to do if you're unsure about an event's attire

    👗 PREVENTING wardrobe malfunctions

    👜 Some of my favorite, durable brands for wedding attire

     

    Thanks so much for listening and don't forget to subscribe!

    • 7 min
    105: My TOP 5 Photo Resources (and Discount Codes!)

    105: My TOP 5 Photo Resources (and Discount Codes!)

    If you're anything like me, your favorite part about your business is doing the thing that you love - photography! However, as we all know, running a business involves more than just the favored parts...

    Over the years, I've tried out many different programs, websites, and softwares to help me with the back-end tasks of running my business , that way I can spend more of my time on that photography portion of the job that I love so much! In this episode of Mistakes Make Magic, I'll be sharing some of those findings with you (as well as some discounts and codes to help you out)!

    I'll be going through some of my FAVORITE tools and resources including:

    📷 Dubsado for client management

    📷 Showit for website software

    📷 Flodesk for email marketing

    📷 Pic-Time for image hosting

    📷 and a personalized list of ALL of my favorite educational resources (and those discount codes I mentioned)!

    If you listen to ONE episode of Mistakes Make Magic, let this one be the one!! These resources have truly helped me to build my business and I hope that you'll find they'll aid you in yours as well!

    Thanks for listening and don't forget to subscribe!

    • 12 min

Customer Reviews

4.9 out of 5
120 Ratings

120 Ratings

MrsDollyMama ,

Love this Podcast

I am so happy I discovered Catherine’s podcast! I happened to find it because I am a working mom with a full time family branding photography business and I loved her episode where she had a panel of other working moms who are also juggling running successful businesses.

It was incredibly encouraging to listen to, and it was a great reminder that I am not alone in my business journey (there are other moms out there too who are in the same boat as me!)

Thank you Catherine!

ChrisTina Marie 805 ,

Love love love

I've really taken alot away from this podcast. There is alot of tangible advice and motivation that failures are just getting you closer to a better success. Catherine conducts the interviews flawlessly, love her questions and conversations with her guests.

Twinfiddler2 ,

Most Well Rounded Business Podcast

This has got to be one of the most enjoyable ways to learn about running a small business. Although geared toward photographers, there are so many other aspects that are covered in the interviews that are conducted. I have learned so much and been so inspired by every one of these episodes, whether in my field of family photography or not. Give it a listen; you won’t be disappointed!

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