111 episodes

A Business Podcast for Creatives: including interviews of successful entrepreneurs, business advice, and a ton of stories on failures and lessons learned. This podcast is dedicated to embracing imperfection and pushing others to pursue their creative passion!

Mistakes Make Magic Catherine Guidry: Entrepreneur and Photographer

    • Business
    • 4.9 • 120 Ratings

A Business Podcast for Creatives: including interviews of successful entrepreneurs, business advice, and a ton of stories on failures and lessons learned. This podcast is dedicated to embracing imperfection and pushing others to pursue their creative passion!

    112: How to Establish Yourself in ANY Market

    112: How to Establish Yourself in ANY Market

    Absence makes the heart grow fonder — unless you’re trying to get a foothold in a new market.

    Truth be told, even in a much more “virtual” world, we as photographers still need to establish ourselves in any market with our PHYSICAL presence.

    You could have the best SEO in the world, and even be recommended by local venues, but if you’re not THERE building connections, it’s going to be really easy to lose your grip to someone who is.

    Of course, if you don’t live somewhere, you can’t be there all the time. When you’re not there, use your portfolio, blog, and social media to highlight your shoots in the area —and to share your knowledge of the region and space.

    Start building up your market-specific portfolio, so prospective clients can see that you’ve been there, you know the area well, and you know how to capture that location’s unique magic.

    DOWNLOAD THE FREE POSING GUIDE: https://catherineguidry.com/posing-guide-lead

    • 8 min
    111: How to Get Referrals From Wedding Planners

    111: How to Get Referrals From Wedding Planners

    Answer this: How do you get to the top of the referral lists for your local wedding planners and venues?

    If you’re like most photographers, you probably think about:

    🎁 Getting them gifts

    🥗 Taking them out to lunch

    📲 Sending them marketing updates consistently

    While these are great bonuses to show your professionalism, it’s really so much simpler thank you think.

    All you need is to show them you can do a fabulous job.

    Whether you work directly with them or your name comes through word of mouth, they really just care that, when they refer their clients to you, these couples will be in great hands and that you don’t make the planner’s job harder.

    Send the gifts, take them to lunch, and give them updates — but let your work speak for itself.

    DOWNLOAD THE FREE POSING GUIDE: https://catherineguidry.com/posing-guide-lead

    • 10 min
    110: The Secrets to Making More Money (Without More Clients)

    110: The Secrets to Making More Money (Without More Clients)

    A lot of the time, we correlate "more income" with "more clients;" however, that's not the only way - or even the best way - to go about increasing your bottom line! There are so many things you can do to incentivize and prioritize the clients you already have. After all, those who have already worked with you and trust you are more likely to spend money with you than those who haven't!

    In this episode of Mistakes Make Magic I'll be taking you through how exactly to give your existing clients those incentives, and how to prevent yourself from leaving money on the table! We'll be going over some things like:

    🧑🏼‍🤝‍🧑🏻 why it's so important to service your existing clients

    📘 how to incorporate physical products into your offerings

    📷 how to create passive income through online print galleries

    📝 why you should give options to your clients

    👂 how to gauge the needs of your clients and provide them with relevant solutions

    💲 why you should use automations for additional revenue (with just one click!)

    🏦 how to incentivize spending with value-based discounts

    Thanks for listening and don't forget to subscribe!

    • 13 min
    109: Getting Raving Client Reviews

    109: Getting Raving Client Reviews

    As photographers, we run our OWN businesses... and the most important part of a business is its clients! Without our clients, our businesses wouldn't exist - and the best way to attract more inquiries is to show living proof of previous quality experiences.

    In today's episode of Mistakes Make Magic, I'll be talking you through HOW to get those quality experiences that will expedite your client onboarding efforts and aid in gaining the trust of future potential purchasers! I'll be going over some things like: 

    ⭐ Why it's so important to hone in on your craft

    ⭐ How to maintain excellent correspondence

    ⭐ How to set clear expectations for your clients

    ⭐ Why and how to connect with your clients on a personal level

    ⭐ How to handle situations when something goes wrong

    Thanks for listening and don't forget to subscribe!

    • 9 min
    108: Booking Your Ideal Client

    108: Booking Your Ideal Client

    If you don't already know, I LOVE to photograph weddings! Weddings are my focus as a photographer, and I have geared my business towards attracting and sustaining long-term relationships with clients who are looking for just that - a wedding photographer.

    Well, it wasn't always that way. When I was just beginning my photography career, I was attracting all kinds of clients for all kinds of sessions - graduation photos, family sessions, couples' portraits, you name it! Since then, I've determined a strategy to really focus in on and entice those brides and grooms-to-be that I wanted!

    In this episode of Mistakes Make Magic, I'll be going over many important steps in this process, including:

    🧍  how to determine who your ideal client REALLY is

    🔗 how to draw those clients in

    🗣️ when to share your personal interests to start new professional relationships

    🌊 the ripple effect of getting stellar reviews

     

    Thanks for listening and don't forget to subscribe!

    • 7 min
    107: 5 Tips You Should Know About Overcoming Imposter Syndrome

    107: 5 Tips You Should Know About Overcoming Imposter Syndrome

    Do you ever feel like you're just not good enough? Like you're just not worthy of implementing that daunting task on your to-do list? Do you maybe even feel that way RIGHT now??

    I'm here to tell you, that's OKAY! You're not alone. We all feel like imposters sometimes. But what's NOT okay is to dwell on those feelings and let them stop you from achieving your dreams, or from finally checking off that box on your list!

    As a fellow human who experiences imposter syndrome, I'd like to share 5 tips that I've found to be extremely helpful for overcoming these feelings of insecurity and regaining my confidence.

     

    I'll be talking through why it's so important to:

    🤝 surround yourself with people who believe in you

    📝 start to actually do the work

    ⭐ acquire client testimonials and social proof

    😊 create friendships with others in your industry

    💡 BELIEVE IN YOURSELF!!!

     

    Thanks for listening and if you ever want to reach out - about imposter syndrome or anything else - please shoot me an email at catherine@catherineguidry.com :)

    • 9 min

Customer Reviews

4.9 out of 5
120 Ratings

120 Ratings

MrsDollyMama ,

Love this Podcast

I am so happy I discovered Catherine’s podcast! I happened to find it because I am a working mom with a full time family branding photography business and I loved her episode where she had a panel of other working moms who are also juggling running successful businesses.

It was incredibly encouraging to listen to, and it was a great reminder that I am not alone in my business journey (there are other moms out there too who are in the same boat as me!)

Thank you Catherine!

ChrisTina Marie 805 ,

Love love love

I've really taken alot away from this podcast. There is alot of tangible advice and motivation that failures are just getting you closer to a better success. Catherine conducts the interviews flawlessly, love her questions and conversations with her guests.

Twinfiddler2 ,

Most Well Rounded Business Podcast

This has got to be one of the most enjoyable ways to learn about running a small business. Although geared toward photographers, there are so many other aspects that are covered in the interviews that are conducted. I have learned so much and been so inspired by every one of these episodes, whether in my field of family photography or not. Give it a listen; you won’t be disappointed!

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