Mobile Games Playbook

Liftoff
  • 5.0 (6)
  • TECHNOLOGY
  • UPDATED SEMIMONTHLY
Mobile Games Playbook

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition. Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

  1. 1 DAY AGO

    Episode 62: Profit from Play - The top monetization trends in the Mobile Games market

    This episode of the Mobile Games Playbook explores current monetization trends in mobile gaming and touches on subjects such as hybrid monetization, header bidding, and the challenges of in-app purchases. Join Andrew Seow (Director of Monetization at Tripledot Studios) and Ravid Sela (Ad Monetization Lead at Play Studios), along with host Jon Jordan as they discuss the ever-shifting nature of mobile monetization. Remember to subscribe, leave a review, and check out our websites, https:/...

    33 min

  2. JAN 9

    Episode 61: Looking Forward - What we expect to dominate mobile gaming in 2025

    This episode of the Mobile Games Playbook peers into the crystal ball to forecast the mobile gaming landscape of 2025 with GameRefinery’s experts, Kalle Heikkinen, Senior Chief Market Analyst, and Wilhelm Voutilainen, Chief Game Analyst. We'll delve into how we expect monetization models such as DTC and subscriptions to evolve, the continued growth of LiveOps, and the upcoming genres/games we expect to be taking over the charts in 2025. Join us as we discuss the trends poised to shape the fut...

    43 min

  3. 12/17/2024

    Episode 60: Mobile Gaming in 2024 - Exploring the top trends that dominated the year

    This episode of the Mobile Games Playbook dives into the mobile landscape of 2024 with GameRefinery’s experts, Erno Kiiski, Chief Game Analyst, and Teemu Palomaki, Chief Game Analyst. They’ll explore the trends that have shaped 2024 in mobile games, analyzing how midcore genres like 4X and CCGs are adapting to wider audiences and the rise of hybrid casual games before delving into the growth of trending features, including live events, overarching currencies, and loss aversion mechanics. Join...

    47 min

  4. 10/24/2024

    Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage

    Dominating the App Store charts, Chinese mobile games are captivating players worldwide. But what's their secret? This episode of the Mobile Games Playbook dives deep with Liftoff’s experts, Kalle Heikkinen, Chief Game Analyst, and Inka Reinola, Game Analyst, to unpack the winning formula behind China's mobile gaming giants. We'll explore how China’s mobile market became a global force and discuss the effective monetization strategies and gameplay mechanics fuelling the success of Chine...

    28 min

  5. 09/18/2024

    Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA

    In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA). UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser, Senior Manager of Creative Strategy & Production at Liftoff Influence, and Sydney Bruce, Creative Account Strategy—UGC, as they share insights into identifying target audiences and the key components of a successful UA campaign. By harnessing the power ...

    30 min

  6. 08/08/2024

    Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game

    Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game. This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile gaming market, cutting through the noise and figuring out how to acquire users can be challenging. Join our expert guests, Kentaro Sugiara, Senior Performance Marketing Manager at Rovio, and Christie Crable, Head of Activations at GameRefinery, who will share actionable insights and proven techniq...

    27 min

  7. 07/18/2024

    Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive

    Join us as we discuss the first half of 2024 and examine the trends dominating the mobile landscape so far. This episode of the Mobile Games Playbook is a mid-year deep dive. From Supercell’s comeback with Squad Busters to the emergence of hybrid casual and other core gameplay types, there are lots of lessons to learn from 2024 mobile trends. Join our expert guests, Kalle Heikkinen, Chief Game Analyst, and Erno Kiiski, also a Chief Game Analyst at GameRefinery, a Liftoff Company, who br...

    39 min

  8. 05/09/2024

    Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market

    Join us as we explore the ever-evolving Japanese mobile market. In this episode, we set our sights on the lucrative world of Japanese mobile games. We’ll dive into player preferences, effective monetization strategies, and the cultural nuances that influence this thriving market. Join industry experts Teemu Palomäki, Chief Games Analyst, and Sonja Skoglund, Games Analyst at GameRefinery, a Liftoff Company, as they discuss actionable insights to help you navigate the unique opportunities and...

    32 min
See All (62)

Ratings & Reviews

5
out of 5
6 Ratings

About

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition. Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

Information

  • Creator
    Liftoff
  • Years Active
    2020 - 2025
  • Episodes
    62
  • Rating
    Clean
  • Copyright
    © 2025 Mobile Games Playbook
  • Show Website
    Mobile Games Playbook

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