The Content Cocktail Hour

Jonathan Gandolf
The Content Cocktail Hour

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus' CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let's raise a glass!

  1. 2D AGO

    How Marketing Can Speak the Language of the Boardroom with Nadia Davis, CaliberMind

    “Marketers are sociologists. We see the entire market. Sales are psychologists. They focus on one thing in front of them,” shares Nadia Davis, VP of Marketing at CaliberMind In this episode of The Content Cocktail Hour, Nadia Davis, VP of Marketing at CaliberMind, unpacks the realities of ABM, revenue marketing, and why marketing leaders need to align with the language of the boardroom. Nadia shares how ABM has always existed—long before platforms tried to "productize" it—why MQLs aren’t actually dead, and the biggest mistake companies make when implementing account-based strategies. She also explores the operational side of marketing, offering insights on why instrumentation and process matter just as much as creativity, and how marketers can set themselves up for success when stepping into new leadership roles. In this episode, you’ll learn: Why ABM isn’t as new as people think—and how to actually make it workHow to prove marketing’s value in the boardroom and tie impact to revenueThe biggest tech trap ABM marketers fall into—and how to avoid it Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Nadia on LinkedIn: https://www.linkedin.com/in/nadiadavis/ Explore CaliberMind: https://www.calibermind.com Timestamps: (00:00) Intro (01:33) Nadia's marketing journey and insights (03:56) The evolution and misconceptions of ABM (05:16) Defining ABM and its practical applications (08:21) Challenges and strategies in ABM implementation (15:28) Tracking success in ABM and marketing (20:35) Nadia's first 90 Days at CaliberMind (23:41) Why MQLs aren’t dead

    26 min
  2. 6D AGO

    The Power of Movement Marketing in B2B with Karthi Ratnam, Audience Haus

    “The smartest brands are the ones rallying people around a cause—not just selling a product.” says Karthi Ratnam, Co-Founder of Audience Haus In this episode of The Content Cocktail Hour, Karthi Ratnam, co-founder of Audience Haus, joins Jonathan Gandolf to explore the power of Movement Marketing in B2B. Karthi shares how brands can break free from the “sea of sameness” by building authentic, engaged communities that drive lasting demand.  She talks about why founder-led movements are the future of B2B marketing, how human psychology plays a crucial role in brand-building, and why traditional marketing tactics are failing in today’s landscape. Karthi also discusses the role of AI in sales and marketing, explaining how businesses can leverage AI while keeping human connection at the core of their strategies. In this episode, you’ll learn:Why Movement Marketing is the key to standing out in B2BHow AI can enhance, not replace, human-led marketingThe importance of founder-led sales and why leaders should be the face of their brand Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Karthi on LinkedIn: https://www.linkedin.com/in/karthiratnam/ Explore Audience Haus: https://www.audiencehaus.com/ Timestamps: (00:00) Intro (01:12) What is Movement Marketing? (03:28) Why traditional B2B marketing is failing (06:45) The psychology behind movement-driven branding (10:02) The rise of founder-led sales and why it matters (14:30) How AI can support human-first marketing (19:20) The challenges of building a brand-led community (24:05) Karthi’s unpopular opinion on B2B marketing

    28 min
  3. MAR 17

    The Future of AI in B2B Sales and Marketing with Garrett Scott, Bounti.ai

    “You wouldn’t send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott, VP of Marketing at Bounti.ai In this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at Bounti.ai joins Jonathan Gandolf to discuss how AI is reshaping B2B sales and marketing. Garrett shares insights on how AI augments—not replaces—human decision-making, how Bounti.ai approaches go-to-market strategies, and why personalization and efficiency are the keys to success in the evolving AI landscape. Garrett also dives into the practical ways AI enhances marketing workflows, from eliminating the “blank page” problem to accelerating content production, and explains why the future isn’t just about AI—it’s about the synergy between AI and human expertise. In this episode, you’ll learn:How AI can eliminate the “blank page” problem and accelerate content creationWhy AI should be used to augment human decision-making rather than replace itThe strategy behind Bounti.ai’s unique approach to launching multiple AI-driven brands Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Garrett on LinkedIn: https://www.linkedin.com/in/garrettscott/ Explore Bounti.ai: https://bounti.ai Timestamps: (00:00) Intro (01:09) AI's role in marketing (01:56) The human touch in AI (03:29) AI in sales and marketing (08:13) Bounti Labs' unique approach (13:25) Using AI in daily marketing tasks (15:15) Challenges and success metrics (19:01) Skepticism about LinkedIn

    23 min
  4. MAR 10

    How to Turn Social Media into a Demand Engine with Darien Payton, Antidote

    “Social media programs that are built solely for driving awareness are almost always destined to fail, not because they don’t achieve their objective, but that they are almost always misaligned,” says Darien Payton, founder and CEO at Antidote In this episode of The Content Cocktail Hour, Darien Payton, Founder and CEO of Antidote, challenges the way B2B brands think about social media. Darien breaks down why social media should drive demand—not just awareness—and why creativity is the key to capturing attention and fueling pipeline growth. Darien introduces the concept of Creative Demand, shares real-world examples of unconventional marketing tactics, and explains why taking a clear stance in content is the most effective way to stand out. In this episode, you’ll learn:Why traditional social media strategies in B2B are failing—and how to fix themHow Creative Demand combines storytelling and strategy to drive revenueThe role of strategic campaigns in turning social into a demand engine Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Follow Darien on X: https://x.com/DarienPayton Connect with Darien on LinkedIn: https://www.linkedin.com/in/darienpayton/ Explore Antidote: https://www.antidotemedia.co/ Timestamps: (00:00) Intro (01:18) Creative demand explained (03:18) The role of creativity in demand generation (06:14) Successful creative campaigns (08:10) Social media strategies for B2B (14:56) Converting social media into demand (18:47) Misalignment of social media and business objectives

    21 min
  5. MAR 3

    Redefining B2B Growth Through AI-Led Marketing with Matt Cooley and Ashar Rizqi, Bounti.ai

    “The minute you put down a sales motion on paper, it’s already broken. Like it’s no longer relevant, right? It’s no longer relevant because your buyer has moved on,” says Ashar Rizqi, co-founder at Bounti.ai. In this episode of The Content Cocktail Hour, Matt Cooley and Ashar Rizqi, co-founders of Bounti.ai, break down the evolving landscape of B2B go-to-market strategies and how AI is shifting the way businesses acquire and engage customers. They share why traditional BDR motions are failing, why agility beats enterprise sales, and how their AI-powered approach is scaling smarter, not harder. They talk about the dangers of AI-generated content flooding marketing channels, why email as a sales tool might be dying, and how product-led strategies are the future of B2B growth. In this episode, you’ll learn:How Bounti.ai is building an alternative to enterprise sales motionsWhy AI-driven content saturation could kill email and web marketingThe role of proprietary AI models in reshaping sales and marketing Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-cooley-12b2682/ Connect with Ashar on LinkedIn: https://www.linkedin.com/in/ashar-rizqi-6614487/ Explore Bounti.ai: http://Bounti.ai Timestamps: (00:00) Intro (01:06) Why traditional go-to-market strategies are broken (04:14) The problem with forecasting in sales (06:32) How Bounty AI automates sales prospecting and outreach (09:46) Why AI should focus on delighting customers, not just efficiency (14:16) The impact of AI on buyer behavior and marketing channels (19:33) Why B2B sales needs a new model

    33 min
  6. FEB 27

    Establishing Buyer Trust Through Quality Reviews with Allyson Havener, TrustRadius

    “People read three-star reviews. They don't read five-star reviews. People are looking for truth. They're looking for actual helpful content, and nothing's five stars,” says Allyson Havener, CMO at TrustRadius In this episode of The Content Cocktail Hour, Allyson Havener, CMO at TrustRadius, explores how reviews, AI, and data-driven content are shaping modern B2B marketing. Allyson shares why quality beats quantity when it comes to reviews, how TrustRadius is setting the industry standard for authenticity in customer voice, and why proprietary data is a brand’s secret weapon in the age of AI. She also offers her unique perspective on why CMOs, not CROs, should lead go-to-market teams and how aligning marketing with finance is a game-changer. In this episode, you’ll learn:Why TrustRadius rejects nearly half of its submitted reviews to maintain quality and credibilityHow AI is affecting buyer trust—and how businesses can protect their content from becoming commoditizedThe hidden power of proprietary data and how it fuels content, product, and marketing strategy Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Allyson on LinkedIn: https://www.linkedin.com/in/allyson-havener Explore TrustRadius: https://www.trustradius.com Timestamps: (00:00) Intro (01:16) Understanding TrustRadius (02:04) Balancing vendor and buyer solutions (04:54) The importance of quality reviews (05:53) Philosophy and strategy at TrustRadius (08:52) AI's role in reviews (12:39) TrustRadius' data-driven content strategy (17:32) The value of content marketing (23:38) Why CMOs may be better suited to lead revenue teams

    26 min
  7. FEB 24

    Leveraging AI for Smart Demand Generation with Josh Carter, Pavilion

    “Identify the things that are eating away at people's time to do the jobs that they are getting paid to do,” says Josh Carter, Senior Director of Demand Generation at Pavilion In this episode of The Content Cocktail Hour, Josh Carter, Senior Director of Demand Generation at Pavilion, explores the unique challenges of marketing a professional membership community. Josh shares how Pavilion approaches demand generation differently than traditional B2B companies, why referrals are their most powerful growth engine, and how AI is transforming both internal efficiency and the buyer experience. He also explains the crucial role of a brand in long-term marketing success and why companies need to rethink how they leverage AI in their content strategies. In this episode, you’ll learn: Why referrals drive 60-70% of Pavilion’s new memberships - and how they activate that channelHow AI is helping sales teams personalize outreach and improve conversion ratesThe role of brand investment in building long-term demand and trust Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshcarter1116 Explore Pavilion: https://www.joinpavilion.com/ 2024 B2B Buying Disconnect Report by TrustRadius and Pavilion: https://www.joinpavilion.com/resource/trustradius-2024-b2b-buying-disconnect-report Timestamps: (00:00) Intro (02:00) Understanding Pavilion's unique DemandGen approach (04:06) The role of AI in Pavilion's sales process (04:57) Optimizing the sales funnel with AI (06:02) Leveraging AI for personalized marketing (15:17) Building a centralized AI knowledge repository (17:29) Balancing AI and brand authenticity (21:55) The importance of brand in B2B marketing

    27 min
  8. FEB 20

    Building The Future of B2B Marketing with Anthony Kennada, AudiencePlus

    “If you're a content marketer, it's probably the golden era of your practice coming, because creativity is going to be rewarded,” says Anthony Kennada, Founder and CEO of AudiencePlus In this episode of The Content Cocktail Hour, Anthony Kennada, founder and CEO of AudiencePlus, breaks down a major announcement—the merger of AudiencePlus and The Juice. They discuss how this game-changing move brings together two companies that were tackling the same challenge from different angles, ultimately empowering B2B marketers to create, distribute, and convert content more effectively than ever before. Jonathan and Anthony explore the state of B2B marketing today, why traditional lead-generation tactics are failing, and how AI, first-party data, and owned media are shaping the future.  In this episode, you’ll learn: Why traditional inbound marketing is broken—and what’s replacing itHow first-party data and AI are reshaping B2B content strategiesThe real reason brand and demand should never be separate Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Connect with Anthony on LinkedIn: https://www.linkedin.com/in/akennada Explore AudiencePlus: https://audienceplus.com Timestamps: (00:00) Intro (01:27) Why the old marketing playbook no longer works (07:36) The myths and realities of multi-touch attribution (13:30) The role of AI and first-party data in marketing’s future (15:41) The real reason marketing budgets get cut (21:10) The dark social dilemma: Can it actually be tracked? (22:15) How AudiencePlus and The Juice are combining forces

    26 min
5
out of 5
15 Ratings

About

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus' CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let's raise a glass!

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