140 episodes

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy. Every Wednesday a new episode will tackle a big sales challenge like value pricing, having better discovery conversations, and account planning for large enterprise buyers.

Modern Sales - B2B Selling Podcast Liston Witherill

    • Careers
    • 4.9, 212 Ratings

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy. Every Wednesday a new episode will tackle a big sales challenge like value pricing, having better discovery conversations, and account planning for large enterprise buyers.

    134 - [Interview] Go For No With Andrea Waltz

    134 - [Interview] Go For No With Andrea Waltz

    Andrea Waltz discusses how seeking out "no" will lead you to more sales success.

    • 27 min
    133 - [Interview] The Truth About Emotional Sales and Empathy

    133 - [Interview] The Truth About Emotional Sales and Empathy

    Learn the truth about emotional intelligence in sales, and how to increase yours.

    • 33 min
    132 - [Interview] 8 Steps to Winning Sales Presentations with Brian Burkhart

    132 - [Interview] 8 Steps to Winning Sales Presentations with Brian Burkhart

    Learn Brian Burkhart's 8-step process to winning sales presentations.

    • 41 min
    131 - [Interview] Why Marketing Is Critical to Outbound Sales

    131 - [Interview] Why Marketing Is Critical to Outbound Sales

    Learn the minimum marketing you need to do to launch a successful outbound campaign.

    • 33 min
    130 - [Interview] Radical Transparency In Negotiation with Todd Caponi

    130 - [Interview] Radical Transparency In Negotiation with Todd Caponi

    Learn why radical transparency will help you build trust and have more successful negotiations, with Todd Caponi.

    • 38 min
    129 - [Interview] Value Planning For Better Sales Calls with Andy Paul

    129 - [Interview] Value Planning For Better Sales Calls with Andy Paul

    Value planning ensures you'll deliver value to prospects in every interaction, and Andy Paul will teach you how to do it.

    • 33 min

Customer Reviews

4.9 out of 5
212 Ratings

212 Ratings

ChristopherKM ,

So useful

Found this podcast recently and it made me laugh several times throughout by how extremely useful the information was and how I could immediately implement what I’ve learned with clients and potential clients! Serve don’t sell!

SFAlexander ,

Right on point

I’ve been doing sales, teaching sales, and creating sales material for the passed 8 and it was all focused around consultative selling. This podcast is so perfectly aligned with the RIGHT kind of consultative selling. On top of that, Liston is easy to listen to and can explain everything in a way that is so easy to follow and even fun to listen to. I highly recommend!

practice mock drafts ,

Highly Recommend!

Love the Serve Don’t Sell Method.
Just as important to represent a service/product you stand behind is the true value you’re bringing to the table for potential clients and I get that from Liston’s methods.
Check it out, you won’t be disappointed!

Top Podcasts In Careers

Listeners Also Subscribed To