154 episodes

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy. Every Wednesday a new episode will tackle a big sales challenge like value pricing, having better discovery conversations, and account planning for large enterprise buyers.

Modern Sales - B2B Selling Podcast Liston Witherill

    • Business
    • 4.9 • 91 Ratings

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy. Every Wednesday a new episode will tackle a big sales challenge like value pricing, having better discovery conversations, and account planning for large enterprise buyers.

    148 - Managing Client Expectations: A Guide For Agencies

    148 - Managing Client Expectations: A Guide For Agencies

    Managing client expectations is a skill that can dictate client satisfaction, project profitability. In this guide, you'll learn where expectations come from and how to manage them early and often.

    147 - Theory of Constraints: What's Hindering Your Agency's Growth?

    147 - Theory of Constraints: What's Hindering Your Agency's Growth?

    The theory of constraints is an important concept in growing your business. Learn how it works, and how to pinpoint growth obstacles in your agency.

    146 - A Unified Theory of Business Development Strategy (2021)

    146 - A Unified Theory of Business Development Strategy (2021)

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    145 - Value-Based Pricing: Is It Right For You?

    145 - Value-Based Pricing: Is It Right For You?

    Want the full transcript? Visit the show notes page on our website:

    https://servedontsell.com/modern-sales/value-based-pricing-is-it-right-for-you

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    Get a daily sales insight sent straight to your inbox:

    Subscribe to the daily sales insights newsletter

     

    Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts 

    Like what you heard?

    Help us get the word out by leaving a rating and review on Apple Podcasts.

    144 - [Interview] Low Volume, High Conversion Cold Email with Brad Smith

    144 - [Interview] Low Volume, High Conversion Cold Email with Brad Smith

    Brad Smith is the Senior Director of Sales at AI Dash, and he walks through his process for acquiring clients in a very small market.

    143 - [Interview] Changing Your Perspective on Sales with Mike Simmons of Catalyst Sale

    143 - [Interview] Changing Your Perspective on Sales with Mike Simmons of Catalyst Sale

    Mike Simmons of Catalyst Sale talks about the different ways to view each sale, and how to change your perspective.

Customer Reviews

4.9 out of 5
91 Ratings

91 Ratings

Trevor Oldham ,

Liston is an excellent host!

If you're looking to improve your sales skills, I highly recommend listening to Modern Sales!

BigShoulders66 ,

Valuable content time and again

Whether he’s reminding me of the basics (that I had forgotten about) or challenging my thinking with some up-to-date research, Liston brings the goods to make me better at winning new business.

Highly recommended.

ChristopherKM ,

So useful

Found this podcast recently and it made me laugh several times throughout by how extremely useful the information was and how I could immediately implement what I’ve learned with clients and potential clients! Serve don’t sell!

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