Multifamily Mix with Barbara Savona

Sprout Marketing
  • 5.0 (31)
  • MARKETING
  • UPDATED MONTHLY
Multifamily Mix with Barbara Savona

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry. This podcast is more than just a source of information; it’s a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if you’re ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun!

  1. January Resident Events That Drive Retention and Build Community

    5 DAYS AGO

    January Resident Events That Drive Retention and Build Community

    In this episode of The Multifamily Mix, Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza, a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique activities like a polar bear plunge with warm drinks, a houseplant pop-up workshop, and a calligraphy and cocktails class. Barbara emphasizes the importance of refreshing multifamily professionals' motivation amidst industry challenges and hints at an exciting 2025 initiative to help reignite their spark. With detailed tips and Sprout resources, she encourages multifamily teams to plan events that connect residents, support outreach, and drive positive engagement. Join the Sprout Community at TrySproutFree.com.

    19 min
  2. 12 Must-Try December Events to Delight Your Residents

    NOV 19

    12 Must-Try December Events to Delight Your Residents

    In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful. Get the visuals for the podcast here: http://www.watchyourbusinesssprout.com/sprout-marketing-blog/mix-podcast/december-resident-event-ideas EPISODE AT A GLANCE: 00:00 Introduction to the Multifamily Mix 00:21 Personal Updates and Encouragement 00:43 Embracing Challenges and Hard Times 02:17 12 Events for December Overview 03:22 Event 1: Winter Regency Frosted Gala 04:36 Event 2: Grab and Go Treats 05:27 Event 3: Virtual Caption Contest 06:14 Event 4: Bark and Biscuits 06:46 Event 5: Gingerbread House Decorating 07:16 Event 6: Frost and Frosting Cookie Decorating 08:22 Event 7: Winter Warm Up Brownie Bar 09:10 Event 8: Winter Wonderland Workshop 09:55 Event 9: Frosty Frenzy Games 10:57 Event 10: Peppermint Puffs Creation 11:26 Event 11: Ugly Sweater or Sock Contest 12:05 Event 12: Shake It Up Cocktail and Mocktail Class 12:48 Event 13: Champagne and Confections 13:40 Conclusion and Wrap-Up Join the Sprout Community at TrySproutFree.com.

    15 min
  3. How to Maximize Resident Events: Making Every Moment Count

    NOV 12

    How to Maximize Resident Events: Making Every Moment Count

    This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts. Episode At A Glance: 00:00 Welcome to the Multifamily Mix 00:21 Maximizing Resident Events 00:41 A Message From Barbara ❤️ 04:38 Strategies for Successful Resident Events 06:56 Capturing and Utilizing Event Moments 11:20 Post-Event Strategies and Community Engagement 16:07 Conclusion and Upcoming Topics Join the Sprout Community with a marketing and retention membership that will help you save 15+ hours per month. Learn More Join the Sprout Community at TrySproutFree.com.

    18 min
  4. Batch Like A Boss: The Social Media Strategy Every Property Manager Needs

    OCT 29

    Batch Like A Boss: The Social Media Strategy Every Property Manager Needs

    When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, Barbara Savona dives into a game-changing strategy: batching. Learn how batching can simplify your social media process and make posting stress-free. Episode At A Glance: 00:00 Intro - Welcome Friends! 00:21 Struggles with Social Media Consistency 00:45 Special Announcement for Sprout Members 01:30 The Importance of Systems in Social Media 02:33 Batching: The Key to Social Media Success 03:29 Practical Tips for Effective Batching 05:06 Content Creation and Organization Strategies 08:52 Advanced Batching Techniques 13:40 Final Thoughts and Encouragement Join the Sprout Community at TrySproutFree.com.

    16 min
  5. November Resident Event Ideas: 12 Ideas For Your Community

    OCT 22

    November Resident Event Ideas: 12 Ideas For Your Community

    Boost resident retention and keep your community engaged with 12 fun, easy-to-execute November event ideas! In this episode, we share creative ways for property managers to enhance resident satisfaction, strengthen community bonds, and elevate your apartment marketing game. Episode At A Glance: 00:00 Welcome to the Multifamily Mix 00:21 Meet the New Additions 00:51 November Event Planning Essentials 02:37 Resident Appreciation Dinner 03:03 Creative Event Ideas for Residents 06:21 Charity Events and Drives 08:09 Kindness Challenge: Fall Edition 09:47 Pie Making Class 09:59 Pie and Cobbler Delights 11:22 Crafty Like a Fox: DIY Gifts 12:36 Movember: Mustache Charity Event 13:37 Boho Fall Happy Hour 15:09 Cider Tasting Extravaganza 16:08 Fall Food Trucks and Festivities 16:53 Recap and Final Thoughts Join the Sprout Community at TrySproutFree.com.

    20 min
  6. October Resident Event Ideas: Easy Fall-Themed Events for Every Budget & Time Crunch

    SEP 24

    October Resident Event Ideas: Easy Fall-Themed Events for Every Budget & Time Crunch

    No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances. Join the Sprout Community at TrySproutFree.com.

    20 min
  7. Creative Resident Ideas To Throw This August

    JUL 23

    Creative Resident Ideas To Throw This August

    No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances. EPISODE AT A GLANCE: 00:00 Introduction to the Multifamily Mix 00:21 Checking In: Summer Break and Resident Events 02:26 About Sprout Marketing and Membership Benefits 04:11 Behind the Scenes: Sprout Membership Features 07:20 August Resident Events Overview 10:05 Event Spotlight: Neon Block Party 13:58 Event Spotlight: Zen Relaxation Day 14:47 Event Spotlight: Popsicle Bar 16:05 Event Spotlight: Back to School Supply Drive 17:08 Event Spotlight: Pickleball Tournament 18:10 Event Spotlight: Coloring Event 19:35 Event Spotlight: Watermelon Crawl 20:47 Event Spotlight: S'mores Day 21:40 Event Spotlight: Community Yard Sale 23:02 Event Spotlight: Red Wine Day 24:06 See You Next Time, Friends Join Sprout's Membership - Marketing, Resident Retention, Social Media Trysproutfree.com Join the Sprout Community at TrySproutFree.com.

    27 min
  8. Review My Notes With Me: Takeaways from NAA Apartmentalize

    JUL 2

    Review My Notes With Me: Takeaways from NAA Apartmentalize

    In this episode, we’re recapping all our takeaways from NAA Review My Notes With Me: Takeaways from NAA Apartmentalize 2024. We explore effective strategies for personalizing multifamily marketing to boost resident engagement. Experts discuss leveraging data insights, community-focused campaigns, and digital platforms to enhance satisfaction and occupancy rates. Discover actionable tips to redefine your approach and create lasting connections with residents in today's competitive market. Try Sprout Free at trysproutfree.com Episode at a Glance: 00:00 Introduction to the Multifamily Mix 00:24 Highlights from the National Apartment Association's Conference 01:06 Upcoming Podcast Break and Staying Connected 02:31 Marketing Insights and Strategies 07:13 Engaging Residents and Enhancing Community Experience 19:41 Leveraging Technology and Grassroots Marketing 23:50 Conclusion and Membership Invitation Join the Sprout Community at TrySproutFree.com.

    25 min
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5
out of 5
31 Ratings

About

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry. This podcast is more than just a source of information; it’s a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if you’re ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun!

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