NCAA’s Horizon League Recharges its Brand with Major Experiences and Impact

In our conversation with the NCAA’s Horizon League Commissioner, Julie Roe Lach, we’ll discuss how she’s leveraging more than 25 years of college athletics experience into leading the league’s growth and future. You’ll learn more about how the Horizon League activates its core values into its brand including a recent brand recharge. The recharge identifies four pillars to guide the strategic direction of the league, its universities and student athletes, and Julie will share the planning and execution of the new brand in the markets the league serves. We’ll also spend some time reviewing the Horizon League’s innovative approach to the NIL, and its response to critics. In our conversation with the NCAA’s Horizon League Commissioner, Julie Roe Lach, we’ll discuss how she’s leveraging more than 25 years of college athletics experience into leading the league’s growth and future. You’ll learn more about how the Horizon League activates its core values into its brand including a recent brand recharge. The recharge identifies four pillars to guide the strategic direction of the league, its universities and student athletes, and Julie will share the planning and execution of the new brand in the markets the league serves. We’ll also spend some time reviewing the Horizon League’s innovative approach to the NIL, and its response to critics.