Commerce Chats

High Velocity
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Real ecom. Real talk. Commerce Chats takes a look at digital commerce from the viewpoint of the people who run the business -- The back of the house that makes the front of the house look good.

  1. Marnie Rabinovitch Consky

    24 DE FEV.

    Marnie Rabinovitch Consky

    An entrepreneur seeing a gap in the market takes on the challenge of creating a new product. After all the research and sourcing to create a prototype, she’s ready to sell. What’s next? A website, of course! Thigh Society founder, Marnie Rabinovitch, shares how her “hobby” turned into building a product and the brand that she wanted to see for all bodies. A brand is not built overnight – listen to hear the lessons learned along the way and how to stay true in a sea of competition.

    48min
  2. Cart art with Brian Ballard, Part 2

    10 DE FEV.

    Cart art with Brian Ballard, Part 2

    A composable cart architecture is a wonderous, intricate work of art with so many changing parts. Moving to composable and not sure where to start? Get a board ready in your online board building tool of choice and let’s architect some cart art together!

    1h2min
  3. Composable Architecture Liberation with Brian Ballard, Part 1

    27 DE JAN.

    Composable Architecture Liberation with Brian Ballard, Part 1

    The architecture of a commerce site has gone through an evolution to get to today’s composable world. Brian Ballard has been a consultant and worked on the brand side in all the architectural eras and shares his thoughts on: Ownership and emotions in consulting The evolution of where software lives Now vs. later decision making Gracefully turning the ‘old’ into ‘new’ Changing how our brains think about commerce

    42min
  4. Turning Warm Fuzzies into results in Digital Commerce - Courtney Wachs Digital Commerce and CX Executive

    14 DE JAN.

    Turning Warm Fuzzies into results in Digital Commerce - Courtney Wachs Digital Commerce and CX Executive

    So you've generated a lot of warm fuzzies about your brand, but warm fuzzies don't pay for the heat. Digital Commerce and Customer Experience Executive Courtney Wachs talks us through how you evolve your conversation with your customers, how your channels should be an ecosystem not an echo chamber.

    30min
  5. Kemp's eCom Rules for Revenue - Jessica Kemp, eCom Executive

    09/12/2024

    Kemp's eCom Rules for Revenue - Jessica Kemp, eCom Executive

    Learn Kemp's Two Rules for Revenue discovery straight from eCommerce Executive Jessica Kemp, herself. We distinguish between fancy and functional and talk about how demonstrating trustworthiness requires connecting with our inner lizard. We Talk About: Kemp's Rules for Revenue Conversation vs. Conversion Lizard Brains and Bounce Rates There's an App for That, But Should there be Maslow and Merchandising AI and Search Enrichment

    35min

  6. 19/11/2024 · BÔNUS

    Be Kind To Merchandisers | Commerce Shorts

    We see you, Merchandisers. Good luck this Black Friday/Cyber Monday from High Velocity and Commerce Chats

    1min
  7. The Hidden Half of eCom UX: Karthika Mayo, IT Executive

    12/11/2024

    The Hidden Half of eCom UX: Karthika Mayo, IT Executive

    In a front-end focused industry, it’s important to remember there is a customer at both ends of a transaction. IT Executive Karthika Mayo has been on all sides of the eCommerce experience. She gives us her perspectives and reminds us, Your eCom brand promise is only as good as your ability to fulfill it. Literally. We Talk About: The impact of UX in Customer-facing and Non-Customer Facing Experiences Going Direct to Consumer for the First Time How AI is changing how we Experiment and Access Analytics The Customers on Both Sides of the Transaction

    30min
  8. The Frankenstein's Monster of Commerce Platforms: Tae FitzSimons, Founder, High Velocity

    29/10/2024

    The Frankenstein's Monster of Commerce Platforms: Tae FitzSimons, Founder, High Velocity

    EXTRA SPOOPY HALLOWEEN EPISODE: There's a ghost haunting ecom: obsolescence. Would-be headless providers have been creating a Frankenstein's monster of acquisitions trying to recreate the monolithic zombies. Will struggling platforms sullen and drained rise from their torpor or fall to the heretofore unseen children of the night. What music they make. In this episode we cover:  The Haunting: eCom Platform Obsolescence The Curse of the Headless Horse&#!% When a Stranger API Calls: Failing at Modularity in eCom for the Sake of Defending Market Share Walking Dead: GTM can't Save You The Purge: Cyber Monday

    17min
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Sobre

Real ecom. Real talk. Commerce Chats takes a look at digital commerce from the viewpoint of the people who run the business -- The back of the house that makes the front of the house look good.

Informações

  • Criado por
    High Velocity
  • Anos de atividade
    2024 - 2025
  • Episódios
    16
  • Classificação
    Livre
  • Copyright
    © High Velocity
  • Site do podcast
    Commerce Chats