Non-Obvious Consumer Behavior Shifts for 2025 and How to Adjust Our Marketing Strategies

Non-Obvious Consumer Behavior Shifts for 2025 and How To Adjust Our Marketing Strategies

In this episode of the Vera Shafiq podcast, Vera dives into three major consumer behavior shifts anticipated for 2025 that franchise marketers must understand. Instead of predictable topics like AI and personalization, Vera explores under-the-radar changes including: (1) 'The End of Ownership' where consumers prefer access and flexibility over ownership, urging marketers to create on-demand services; (2) 'The Return of Boredom' as overstimulated consumers seek offline experiences, presenting unique engagement opportunities for brands; and (3) 'The Death of Trust' with declining consumer trust in ads and influencers, pushing brands to prove their value in every interaction. Vera also provides innovative strategies for brands to adapt, emphasizing the importance of flexibility, discovery-driven experiences, and proving trustworthiness. Tune in to rethink your marketing strategies for a successful future.

00:00 Welcome to the Vera Shafiq Podcast

00:32 Exploring Consumer Behavior in 2025

01:59 Shift 1: The End of Ownership

03:47 Shift 2: The Return of Boredom

05:50 Shift 3: The Death of Trust

07:56 Adapting Franchise Marketing Strategies

11:40 Bonus Strategies for 2025

15:11 Final Thoughts and Conclusion