Vera Shafiq Podcast

Vera Shafiq
  • 5.0 (19)
  • MARKETING
  • UPDATED WEEKLY
Vera Shafiq Podcast

Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!

  1. 5D AGO

    How to Start Agentifying Your Franchise Marketing

    In this podcast episode, we're examining the concept of agentic AI and how it can be pragmatically applied to marketing within the franchise space. How can you create AI-powered marketing teams that operate autonomously, yet collaboratively, at national, regional, and local levels? The aim is to augment human marketing efforts rather than replace them. Key components include AI agents specialized in research, strategy, content, creative, and analysis, all working in synergy to optimize ...

    18 min

  2. APR 10

    Exploring Advanced Features of ChatGPT: From Image Generation to Deep Research

    In this episode of the Vera Shafiq Podcast, Vera takes a look at the latest advancements and features of ChatGPT as of April 9, 2025, with a focus on the newly released image generation feature. Vera discusses her experiences using ChatGPT for various tasks such as creating brand-consistent marketing assets, conducting deep research, managing long-term projects, and more. She also highlights the benefits of using these AI tools to improve productivity and competitiveness in marketing. Additio...

    20 min

  3. MAR 18

    Exploring the Practicality of Performance-Based Agency Models in Franchising

    In this episode of the Vera Shafiq podcast, Vera explores the concept of performance-based agency models within the franchising world. She discusses whether franchise brands can effectively compensate marketing agencies based on the tangible results they deliver. Vera discusses the appeal of this model for greater accountability, budget-friendliness, and simplicity in communication with franchise owners. She also highlights the perspectives of agencies, covering data transparency concer...

    12 min

  4. MAR 4

    Optimizing Agency Communication and Internal Marketing Alignment

    In this episode of the Vera Shafiq podcast, Vera explores the key challenges faced by CMOs and marketing leaders, including agency communication, internal team alignment, and overall marketing performance. Drawing from her experience on both the agency side and within franchise brand leadership, she discusses strategies for improving agency relationships, defining clear metrics, and determining an effective meeting structure. The episode also covers the advantages and disadvantages of c...

    20 min

  5. FEB 25

    The Future of SEO in an AI-Driven Digital Landscape

    In this episode, host Vera Shafiq discusses the evolving SEO environment influenced by AI-driven search technologies. She emphasizes that while traditional SEO practices remain relevant, there is a growing need for marketers to adapt to newer AI tools like ChatGPT and diversified platforms beyond Google and Bing. Vera discusses the necessity of maintaining a comprehensive digital presence, optimizing for AI search results, and revisiting KPIs to better measure engagement and conversions. Addi...

    16 min

  6. FEB 18

    How to Practically Apply Microsoft Clarity to Your Marketing Toolset

    In this episode, host Vera Shafiq explores how marketing teams can enhance their strategies by using Microsoft Clarity in conjunction with Google Analytics 4 (GA4). Vera provides an in-depth look at the unique features of Clarity, such as session recordings and heatmaps, and discusses how these can offer a more qualitative perspective on user behavior. She also emphasizes the importance of combining quantitative data from GA4 with qualitative insights from Clarity to identify and resolve user...

    17 min

  7. FEB 11

    Winning Franchise Owner Buy-In for Digital Marketing Investments

    Winning Franchise Owner Buy-In for Digital Marketing Investments In this episode of the Vera Shafiq podcast, host Vera Shafiq delves into innovative strategies for garnering franchise owner enthusiasm and commitment towards digital marketing. She emphasizes using AI-powered storytelling, interactive dashboards, and gamification to demonstrate the value of digital investments. Vera discusses the importance of personalized marketing plans created via AI tools, connecting real-time data through ...

    16 min

  8. FEB 4

    Non-Obvious Consumer Behavior Shifts for 2025 and How to Adjust Our Marketing Strategies

    Non-Obvious Consumer Behavior Shifts for 2025 and How To Adjust Our Marketing Strategies In this episode of the Vera Shafiq podcast, Vera dives into three major consumer behavior shifts anticipated for 2025 that franchise marketers must understand. Instead of predictable topics like AI and personalization, Vera explores under-the-radar changes including: (1) 'The End of Ownership' where consumers prefer access and flexibility over ownership, urging marketers to create on-demand services; (2) ...

    17 min
See All (33)

    5
    out of 5
    19 Ratings

    About

    Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!

    Information

    • Creator
      Vera Shafiq
    • Years Active
      2019 - 2025
    • Episodes
      33
    • Rating
      Explicit
    • Copyright
      © 2025 Vera Shafiq Podcast
    • Show Website
      Vera Shafiq Podcast

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