Vera Shafiq Podcast

Vera Shafiq
  • 5.0 (19)
  • MARKETING
  • UPDATED WEEKLY
Vera Shafiq Podcast

Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!

  1. 1 DAY AGO

    How to Practically Apply Microsoft Clarity to Your Marketing Toolset

    In this episode, host Vera Shafiq explores how marketing teams can enhance their strategies by using Microsoft Clarity in conjunction with Google Analytics 4 (GA4). Vera provides an in-depth look at the unique features of Clarity, such as session recordings and heatmaps, and discusses how these can offer a more qualitative perspective on user behavior. She also emphasizes the importance of combining quantitative data from GA4 with qualitative insights from Clarity to identify and resolve user...

    17 min

  2. FEB 11

    Winning Franchise Owner Buy-In for Digital Marketing Investments

    Winning Franchise Owner Buy-In for Digital Marketing Investments In this episode of the Vera Shafiq podcast, host Vera Shafiq delves into innovative strategies for garnering franchise owner enthusiasm and commitment towards digital marketing. She emphasizes using AI-powered storytelling, interactive dashboards, and gamification to demonstrate the value of digital investments. Vera discusses the importance of personalized marketing plans created via AI tools, connecting real-time data through ...

    16 min

  3. FEB 4

    Non-Obvious Consumer Behavior Shifts for 2025 and How to Adjust Our Marketing Strategies

    Non-Obvious Consumer Behavior Shifts for 2025 and How To Adjust Our Marketing Strategies In this episode of the Vera Shafiq podcast, Vera dives into three major consumer behavior shifts anticipated for 2025 that franchise marketers must understand. Instead of predictable topics like AI and personalization, Vera explores under-the-radar changes including: (1) 'The End of Ownership' where consumers prefer access and flexibility over ownership, urging marketers to create on-demand services; (2) ...

    17 min

  4. JAN 28

    Navigating AI & Data Privacy in Marketing

    In this episode, host Vera Shafiq delves into the critical issue of using AI tools in marketing while safeguarding proprietary and sensitive data. Highlighting popular AI tools like Copilot, ChatGPT, Gemini, and Perplexity, Vera addresses the concerns surrounding data privacy and security. The episode also explores DeepSeek, a new AI model from China, discussing its potential and inherent risks. Vera shares best practices for utilizing AI tools safely, emphasizing the importance of anonymizin...

    16 min

  5. JAN 20

    A New Focus + Two Big Social Media Hot Topics

    In this episode, host Vera Shafiq returns to the podcast with a fresh focus on franchise marketing. She discusses the unique challenges and opportunities within the franchise sector, highlighting the importance of consistent branding, local marketing strategies, and data utilization. Vera emphasizes the role of artificial intelligence (AI) in transforming marketing practices, sharing actionable tips on implementing AI effectively and ethically. The episode also delves into recent social media...

    10 min

  6. 06/02/2021

    What is Agile and How Can It Be Applied to Marketing?

    I talk with Max Shafiq (my husband), who is an Enterprise Agile Coach and he explains his role and how Agile brings value to businesses. We also discuss the concept of Agile Marketing and ways in which businesses can start using Agile Marketing to work smarter! Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30Agile Sherpas Connect with Vera: Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInF...

    25 min

  7. 05/26/2021

    Should You Add CTV Ads to Your Marketing Mix?

    What you need to know about CTV advertising to make an educated decision on whether it's right for your marketing strategy. Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me on Clubhouse

    19 min

  8. 05/19/2021

    The Post-Click Experience and Why It Matters

    80% of people who click through to your website are not ready to convert during that visit. But 20% of them are. Why is this not reflected in the average conversion rate of 4%? It's all down to the post-click experience. Listen to this episode to find out how you can streamline your post-click experiences and the types of tools and automation that will help you to scale the effort. Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30 C...

    16 min
See All (28)

5
out of 5
19 Ratings

About

Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!

Information

  • Creator
    Vera Shafiq
  • Years Active
    2019 - 2025
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © 2025 Vera Shafiq Podcast
  • Show Website
    Vera Shafiq Podcast

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