Vera Shafiq Podcast

Vera Shafiq
  • 5.0 (19)
  • MARKETING
  • UPDATED WEEKLY
Vera Shafiq Podcast

Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do.

  1. 06/02/2021

    What is Agile and How Can It Be Applied to Marketing?

    I talk with Max Shafiq (my husband), who is an Enterprise Agile Coach and he explains his role and how Agile brings value to businesses. We also discuss the concept of Agile Marketing and ways in which businesses can start using Agile Marketing to work smarter!Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30Agile SherpasConnect with Vera:Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow...

    26 min

  2. 05/26/2021

    Should You Add CTV Ads to Your Marketing Mix?

    What you need to know about CTV advertising to make an educated decision on whether it's right for your marketing strategy.Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30Connect with Vera:Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me on Clubhouse

    20 min

  3. 05/19/2021

    The Post-Click Experience and Why It Matters

    80% of people who click through to your website are not ready to convert during that visit. But 20% of them are. Why is this not reflected in the average conversion rate of 4%? It's all down to the post-click experience. Listen to this episode to find out how you can streamline your post-click experiences and the types of tools and automation that will help you to scale the effort.Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30Connect...

    17 min

  4. 05/12/2021

    Marketing Attribution - The Holy Grail of Marketing

    What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30Connect with Vera:Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me...

    15 min

  5. 05/05/2021

    What You Need To Know About Google's New Core Web Vitals

    What are Google's new Core Web Vitals and how do they fit into the Page Experience update launching in mid-2021? How do you test your website and get it ready for optimal performance against these new ranking factors? All the answers are here!Episode links: Google Page Experience DocumentationUSF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30Connect with Vera:Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInF...

    15 min

  6. 04/28/2021

    All About the USF Digital Marketing Certificate

    This podcast is for you if you want to find out how to advance your learning of and be more immersed in today’s digital marketing landscape. The USF Digital Marketing Certificate was developed for business professionals and offers a comprehensive course on several key elements of Digital Marketing - Strategy, Social, Search, Automation, Content, Analytics, CX and Digital Transformation. Whether you’re a Marketing Professional, or in IT, Finance, HR, Sales, Operations or C Suite, t...

    40 min

  7. 04/21/2021

    Making Sense of Zero, 1st, 2nd and 3rd Party Data

    What are the differences between Zero, 1st, 2nd and 3rd party data? How should you structure your marketing strategy to make the best use of each? In this episode, I explain how to think of each of these types of data as part of a "data funnel", give tips on how to gather each and talk about why shifting the focus from 3rd party to the other types of data is what marketers should be thinking about.Episode links: USF Digital Marketing CertificateConnect with Vera:Email me at hel...

    24 min

  8. 04/14/2021

    Leaning in to the Lean Out Method!

    In this episode, I talk with Crista Grasso, Founder of the Lean Out Method, which she uses to help entrepreneurs simplify success, get off the hustle hamster wheel, and run lean businesses where they optimize what's working and eliminate anything not adding value to their clients and profit to their business. We discuss how the Lean Out Method can be applied not only to businesses but also to your everyday workflow to become more efficient, productive and passionate about your work!Crist...

    30 min
See All (23)

5
out of 5
19 Ratings

About

Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do.

Information

  • Creator
    Vera Shafiq
  • Years Active
    2019 - 2021
  • Episodes
    23
  • Rating
    Explicit
  • Copyright
    © 2021 Vera Shafiq Podcast
  • Show Website
    Vera Shafiq Podcast

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