23 episodes
Vera Shafiq Podcast Vera Shafiq
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- Business
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5.0 • 19 Ratings
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Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do.
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What is Agile and How Can It Be Applied to Marketing?
I talk with Max Shafiq (my husband), who is an Enterprise Agile Coach and he explains his role and how Agile brings value to businesses. We also discuss the concept of Agile Marketing and ways in which businesses can start using Agile Marketing to work smarter!
Episode links:
USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30Agile Sherpas
Connect with Vera:
Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me on Clubhouse -
Should You Add CTV Ads to Your Marketing Mix?
What you need to know about CTV advertising to make an educated decision on whether it's right for your marketing strategy.
Episode links:
USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30
Connect with Vera:
Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me on Clubhouse -
The Post-Click Experience and Why It Matters
80% of people who click through to your website are not ready to convert during that visit. But 20% of them are. Why is this not reflected in the average conversion rate of 4%? It's all down to the post-click experience.
Listen to this episode to find out how you can streamline your post-click experiences and the types of tools and automation that will help you to scale the effort.
Episode links:
USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30
Connect with Vera:
Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me on Clubhouse -
Marketing Attribution - The Holy Grail of Marketing
What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!
Episode links:
USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30
Connect with Vera:
Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me on Clubhouse -
What You Need To Know About Google's New Core Web Vitals
What are Google's new Core Web Vitals and how do they fit into the Page Experience update launching in mid-2021? How do you test your website and get it ready for optimal performance against these new ranking factors? All the answers are here!
Episode links:
Google Page Experience DocumentationUSF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30
Connect with Vera:
Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me on Clubhouse -
All About the USF Digital Marketing Certificate
This podcast is for you if you want to find out how to advance your learning of and be more immersed in today’s digital marketing landscape. The USF Digital Marketing Certificate was developed for business professionals and offers a comprehensive course on several key elements of Digital Marketing - Strategy, Social, Search, Automation, Content, Analytics, CX and Digital Transformation.
Whether you’re a Marketing Professional, or in IT, Finance, HR, Sales, Operations or C Suite, this podcast is well worth a listen!
I talk to Sue Grabowski, Faculty Chair of the USF Digital Marketing Certificate. She gives a really thorough rundown of the program, modules and instructors as well as what kinds of individuals are signing up for the course.
Use discount code SG30 for 30% off your admission to the course!
Episode links:
USF Digital Marketing CertificateConnect with Sue on LinkedIn
Connect with Vera:
Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me on Clubhouse
Customer Reviews
AMAZING PODCAST
The value I’ve had from this podcast is huge!! I’m a huge fan of this podcast! ⭐️ ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
5 stars is not enough! 😁
Relevant, actionable & entertaining! Highly recommend
I really appreciate Vera's no-nonsense and people first, relationship approach to marketing! She and her guests do a great job of cutting through the fluff and getting to the heart of the challenges facing modern marketers and business owners. I find myself pausing and rewinding to take notes often :)
Entertaining
Really informative and an easy listen.