35 episodes

Julie Ordoñez is a leading fundraiser, coach, speaker and founder of CourageLab, a 6-week group coaching accelerator for nonprofit founders, EDs and fundraisers ready to double their individual giving. Nonprofit CourageLab shares soul-shaking insights on how to become a more courageous leader and raise more money for your nonprofit. No one changed the world without first changing themselves. If you want to raise more money to change the world, you are in the right place.

Nonprofit CourageLab Julie Ordoñez

    • Business
    • 5.0 • 45 Ratings

Julie Ordoñez is a leading fundraiser, coach, speaker and founder of CourageLab, a 6-week group coaching accelerator for nonprofit founders, EDs and fundraisers ready to double their individual giving. Nonprofit CourageLab shares soul-shaking insights on how to become a more courageous leader and raise more money for your nonprofit. No one changed the world without first changing themselves. If you want to raise more money to change the world, you are in the right place.

    Fundraising is Personal

    Fundraising is Personal

    Over the last few years, we’ve all been through a lot of stress, loss and grief collectively and it has worn a lot of us down. We feel tired and overworked, and many leaders are pushing beyond burnout.
    When it comes to fundraising, that translates to overthinking, struggling to give up control, and approaching donors with impatience and uncertainty. Remember - your donors are people and they need connections and empathy just like you do, and pushy, desperate energy repels donors. 

    Are you losing sight of your donors’ humanity? What about your own humanity? Are you allowing yourself to ask for help? Are you tending to your own well-being, or just keeping your head down and pushing through?

    If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million
    Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist
    Music credit: With the Flow by Fin Productions
    A Podcast Launch Bestie production

    • 19 min
    Uncover Your Fundraising Persona

    Uncover Your Fundraising Persona

    In this episode I’ll give you a taste of a masterclass that I will soon have available! We will be discovering your fundraising persona. 
    Are you a Stress Sammy? Newbie Nelly? Maybe Timid Trinity, or a combination of 2 or all 3? There are ways to address your struggles with each of these, but it all comes down to your mindset, your skillset, and your character.
    I’ll share a few mantras to help you get through your barriers, such as:
    Abundance is guaranteedThere are people waiting to be part of what you are doing“Yes” lives in the land of “no”Giving is a gift to the giverThe mission is more important than your comfort zone
    You don’t need the “perfect” pitch deck. Don’t wait to feel courageous.  Don’t wait until everything is perfect. Find some accountability and some support, and pick up the phone.
    If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million
    Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist
    Studies mentioned:
    https://afpglobal.org/sites/default/files/attachments/generic/FEP%20Q4%202022%20Final.pdf
    https://www.census.gov/content/dam/Census/library/publications/2023/demo/p70br-183.pdf
    https://doublethedonation.com/matching-gift-statistics/
    https://www.forbes.com/sites/forbescoachescouncil/2018/08/14/three-steps-to-overcoming-resistance/?sh=7f2ceec95eae
    https://books.google.com/books?hl=en&lr=&id=mHTEkvyjaLwC&oi=fnd&pg=PR1&dq=astd+study+on+accountability&ots=Tl_zG176Yi&sig=qGr1ndwsihxE_Pd2ko0WhPtsuJk#v=onepage&q=astd%20study%20on%20accountability&f=false
    Music credit: With the Flow by Fin Productions
    A Podcast Launch Bestie production

    • 30 min
    What I Learned From 1,000 Major Donor Meetings

    What I Learned From 1,000 Major Donor Meetings

    Over the last 10+ years, I’ve been to over 1,000 major donor meetings and coached hundreds of CEOs, fundraisers, founders, development directors, and major gifts officers. In all those conversations, all those meetings, I’ve learned some things that I hope are helpful to you and will help you decide whether Nonprofit CourageLab is right for you!
    I have learned that:
    Fundraisers usually value money above time. It’s the opposite for wealthy people.Fundraisers are afraid to do their jobs!Nobody is really talking about fear.
    In my 6 week program Nonprofit Courage Lab, you will learn how to have successful conversations with donors, close gifts, build confidence in yourself and your program, and move into bold action.  In this episode I’ll walk you through the process of the program, answer some FAQs, and give you some more insight so you can decide if CourageLab is right for you.


    Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist
    If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million
    Music credit: With the Flow by Fin Productions
    A Podcast Launch Bestie production

    • 38 min
    End Of Year Major Gifts Strategy

    End Of Year Major Gifts Strategy

    In this episode, we're going to talk about the essential ingredient for major gifts success – courage. In this recording of a live masterclass, I dug into what it takes to wrap the year up with a bang and start the new year off feeling rejuvenated and with the momentum you need to hit your goals. 
    Fancy strategies and consultants are not the keys to success, there will always be the need for genuine human connection. And when you are actually approaching your fundraising effort with a people first mentality, you not only give yourself an advantage, you also build relationships that are so important in raising major gifts. 

    Pick up the phone, have direct conversations, and approach major gifts with authenticity and confidence, listen in to this episode, I’ll show you how.

    If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million
    Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist
    Music credit: With the Flow by Fin Productions
    A Podcast Launch Bestie production

    • 44 min
    Ask Julie: Major Gifts Questions

    Ask Julie: Major Gifts Questions

    This episode is a continuation of the Q&A recording of the live masterclass I did on wrapping up your year end strong. I answer questions about real life scenarios that come up with trying to get major gifts from donors. I dig into how to go deeper to find out what your donors are thinking, get insight from them that will help you shape conversations and give you more confidence to ask. 
    If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million
    Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist
    Music credit: With the Flow by Fin Productions
    A Podcast Launch Bestie production

    • 28 min
    Real Client Case Study: 2X Revenue Even After A Capital Campaign

    Real Client Case Study: 2X Revenue Even After A Capital Campaign

    In this inspiring episode of Nonprofit Courage Lab, I, Julie Ordonez, had the pleasure of speaking with Will Zweigert, the CEO of Flatbush Cats in Brooklyn. Will shared his transformative journey from the corporate world to the nonprofit sector, and how his passion for animal welfare led him to establish Flatbush Cats, an organization dedicated to solving the issue of overcrowded animal shelters.
    Will's story is a testament to the power of personal transformation and the courage to ask for more. He discussed the challenges and successes of their recent capital campaign, which raised over $3 million to open their first spay, neuter, and veterinary clinic. This achievement was made possible through intense fundraising and development work, and Will is eager to share the lessons learned with other organizations.
    During our conversation, we delved into the importance of building relationships with donors and the strategic decision-making that goes into fundraising. Will highlighted the value of stewardship and the joy of thanking and reporting back to supporters. He also emphasized the need to have direct conversations about financial needs, which can lead to more significant gifts and a deeper understanding of donors' passions.
    Will's experience with the Courage Lab, my six-week major gifts training program, has been transformative. He learned to stop censoring himself and to ask for what his organization truly needs. This shift in mindset has already led to substantial fundraising wins, including a gift that was quadruple the amount he initially considered asking for.
    I'm thrilled to see the impact that Courage Lab has had on Will and Flatbush Cats. If you're struggling with asking for major gifts or finding yourself avoiding the work, Courage Lab is designed to give you the strategy, training, and courage you need. For more information, visit JulieOrdonez.com and click on Courage Lab.
    Thank you for joining us on this episode of Nonprofit Courage Lab. If you've been encouraged, please rate and review the podcast, and remember, no one has changed the world without first changing themselves.

    • 35 min

Customer Reviews

5.0 out of 5
45 Ratings

45 Ratings

M.SkyeDuke ,

Fire in Fundraising

Julie’s no fluff cut to the bone approach to teaching and coaching about large gifts fundraising will shake off the shackles of fear and inhibition!! With a blend of straight talking wisdom and compassionate encouragement, Julie‘s podcast delivers the push you need to break through any fundraising plateau. It’s just what you NEED if you feel stuck! Run to this podcast!

ladylyricist06 ,

Julie Shifts Your Mindset!

Julie is so powerful and honest about what it takes to get larger donations for your nonprofit. It’s so refreshing to hear an honest take, even if it’s uncomfortable initially, about major gifts and what it takes to receive them.

MichaelNelder ,

TRUST ME, You Will Take Notes!! Do Not Julie and Drive!

"Humility is the root of courage... it's about remembering, ITS NOT ABOUT ME...it's not about how I will be perceived, it's not about my reputation, it's not about my comfort level, it's not about doing what I'm use to or even doing what I'm historically good at..."

As a new father, artist, and non-profit professional, Julie's insights have added a new dimension to the way I approach my life and work. I'm so grateful to have found her.

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