Not Dumbing It Down: DECIEM and the Art of Straightforward Marketing with Jordanne Dyck

If it seems like DECIEM is a different type of beauty brand, that’s because it is. The company behind global powerhouses like “The Ordinary” is more focused on education than manipulation. On today’s episode, we talk with Jordanne Dyck, DECIEM’s Digital Director, about acquisitions, global expansion, and how the company has taken the skincare world by storm simply by telling it like it is.

Tune in to learn:

• How is DECIEM different than the other skincare brands? (4:06)
• Creating a unique marketing approach to disrupt the industry (10:52)
• Why live shopping is top of mind. (​26:50)
• What product managers need to be thinking about when moving fast in digital transformations. (33:38)

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