40 episodes
Open Source Growth: Powerful SAAS Marketing Strategies with Dean Denny, Director @ Owendenny Digital Dean Denny
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- Business
Open Source Growth is the ultimate resource for entrepreneurs, marketers, and business leaders in the software as a service industry. Hosted by Dean Denny from Owendenny Digital, we provide listeners with the insights, strategies, and tactics to grow and scale their SaaS businesses.
From developing effective marketing campaigns to optimizing customer acquisition and retention, this podcast covers a range of topics that are critical to the success of any SaaS business. Open Source Growth Podcast is your go-to resource for learning how to navigate the rapidly evolving world of SaaS marketing.
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Unleashing the Power of Storytelling with Naomi Soman of Storylogick
On this episode of Open Source Growth, join hosts Dean Denny and Naomi Soman as they dive into the world of marketing, copywriting, and storytelling. Special guest Naomi Soman shares her expertise on user research, customer personas, and the psychology behind effective marketing strategies. Discover the secrets to engaging audiences through storytelling, conducting authentic user interviews, and optimizing headlines and CTAs. Learn how to adapt your copywriting strategies for social media, with a focus on authenticity, creativity, and experimentation. Don't miss out on this exciting episode filled with valuable insights on crafting compelling narratives and driving successful marketing campaigns.
Timestamps
[00:00:16] Copywriter at Monday.com, developed system for copywriting, focused on voice of customer data for acquisition team.
[00:19:04] Voice of customer data used to create targeted copy for B2B FinTech startup.
[00:37:29] Copywriting for social selling success. Authenticity, humor, and employee spotlights key.
[00:54:27] Copywriter specializing in PPC, website copy, social selling.
[01:10:41] Farmers and beekeepers love technology and storytelling.
Lessons Learned from the Podcast
The Power of Reading and Learning:
Continuously seek out new books and resources to expand your knowledge. The mention of various books like Think and Grow Rich, Buy Back Your Time, Automatic Clients, Trading Up, and Magic Words highlights the importance of reading and learning from different sources to improve personal and professional skills.
Value of Frameworks in Marketing:
Understanding and utilizing frameworks can significantly enhance your marketing strategies. The discussion about Automatic Clients emphasizes the importance of having a well-structured approach to product fit marketing and delivering value, which can lead to better execution and client satisfaction.
Importance of Storytelling:
Stories play a crucial role in how we perceive and interact with the world. They are deeply ingrained in our psyche and offer insights into different cultures and perspectives.
Cultural Diversity in Stories:
Recognize that storytelling varies across cultures, and each culture has its unique narratives. This diversity can broaden our worldview and enrich our understanding of different societies. The stories from China, Israel, the US, Australia, and the UK, for example, each offer distinct lessons and values.
Analyzing and Understanding Stories:
Delving into the structure and purpose of stories can open up new ways of thinking and living. By analyzing the stories we encounter, we can uncover the underlying messages and values they convey, leading to a more fulfilling and enlightened life.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Instagram: https://www.instagram.com/deanowendenny/
LinkedIn: https://www.linkedin.com/in/deandenny/
Owendenny Digital, Australia's #1 SaaS Marketing Agency
Instagram: https://www.instagram.com/owendennydigital/
Facebook: https://www.facebook.com/owendennydigital
LinkedIn: https://www.linkedin.com/company/owendenny/
YouTube: https://www.youtube.com/@owendennydigital
Website: https://www.owendenny.com
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
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Google Ads For SaaS Businesses: Everything You Need To Know In 30 Minutes Or Less
On this episode of the podcast, Dean Denny shares the exciting benefits of using Google Ads for SaaS businesses. He dives into the power of reaching targeted audiences through platforms like Search, Display, and Video campaigns. He emphasizes the cost-effectiveness and tracking capabilities of Google Ads, as well as advanced bidding strategies like CPC and automated bidding. He also highlights the importance of conversion tracking, remarketing, and conversion rate optimization for maximizing results. With optimization techniques such as AB testing, clear call-to-action, and unique value propositions, businesses can achieve better performance. Dean stresses the significance of analyzing trends, audience insights, and negative keyword lists to improve ROI, and the importance of continuous testing and staying informed on Google Ads changes for business growth.
Timestamps
[00:02:41] Maximize growth with Google ads.
[00:04:54] Cost-effective pay per click advertising for SaaS businesses. Target keywords, demographics, and interests effectively.
[00:10:54] Google ads offers CPC and CPA bidding. Automated bidding strategies optimize for conversions. Remarketing and conversion rate optimization are key for success.
[00:18:07] Optimize landing pages, ads, and keywords.
[00:22:56] Establish ROI metrics, optimize campaigns, track conversions.
Lessons Learned from the Podcast
Understanding Google Ads Fundamentals: Google Ads offers immense reach and visibility, making it a powerful tool for SaaS businesses. Leveraging Google Ads allows you to target potential customers actively searching for solutions, maximizing growth and return on investment.
Effective Targeting Strategies: Utilize precise targeting methods such as keyword targeting, demographic targeting, and interest/behavior targeting to ensure your ads reach the most relevant audience. Understanding customer intent and developing keyword lists aligned with their needs is essential.
Bidding Strategies and Optimization: Familiarize yourself with bidding strategies such as CPC (Cost Per Click), CPA (Cost Per Acquisition), and automated bidding. Continuously optimize your campaigns based on performance metrics, conversion tracking, and ROI calculations to maximize efficiency.
Advanced Tactics: Remarketing and Conversion Optimization: Implement advanced tactics like remarketing to re-engage with potential customers who have shown interest in your product. Focus on conversion rate optimization, ensuring clear and compelling landing pages aligned with ad messaging.
Continuous Monitoring and Adaptation: Stay updated with Google Ads platform changes and trends. Regularly analyze performance insights, conduct A/B testing, refine targeting strategies, and optimize campaigns to improve efficiency and ROI over time.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Instagram: https://www.instagram.com/deanowendenny/
LinkedIn: https://www.linkedin.com/in/deandenny/
Owendenny Digital, Australia's #1 SaaS Marketing Agency
Instagram: https://www.instagram.com/owendennydigital/
Facebook: https://www.facebook.com/owendennydigital
LinkedIn: https://www.linkedin.com/company/owendenny/
YouTube: https://www.youtube.com/@owendennydigital
Website: https://www.owendenny.com
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
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Breaking Free: Overcoming Excuses to Unleash Your Potential
Join Dean Denny on Open Source Growth as he reveals the secrets to overcoming excuses and challenges for personal and professional growth. Through captivating stories of triumph over adversity, Dean showcases the transformative power of perseverance and self-awareness. From encounters with American Express representatives to roadside assistance workers, these stories inspire listeners to identify and challenge their own excuses. Dean emphasizes the importance of setting clear goals and seeking accountability partners to stay on track. Discover the mindset shifts and strategies that will help you focus on what you can do, rather than what you can't.
Timestamps
[00:01:47] Excuses limit us from potential. Podcast.
[00:02:47] Unexpectedly positive phone call experience. Human resilience.
[00:05:34] Flat tire, one-armed man saves day.
[00:07:52] Excuses are fear-based defense mechanisms.
[00:12:13] Excuses hinder growth, take action now.
Lessons Learned from the Podcast
Excuses Hold Us Back: Excuses are described as subconscious defense mechanisms that prevent individuals from facing their fears and stepping out of their comfort zones. They often stem from a fear of failure or a fear of how others will perceive us during the learning or beginner stages of new endeavors.
Excuses Prevent Goal Achievement: When individuals rely on excuses, they hinder their ability to reach their goals. Excuses may manifest as blaming others or external circumstances for one's own shortcomings or lack of progress.
Excuses Are Addressable: Excuses can be identified and challenged through self-awareness and introspection. By examining the validity of excuses and considering alternative perspectives, individuals can break through mental barriers and take action towards their goals.
Accountability is Key: Having an accountability partner, whether it's a spouse, friend, or colleague, can help individuals stay on track and hold them to their commitments. Accountability partners provide support and encouragement while also providing constructive feedback when necessary.
Shift from "Can't" to "Can" Mentality: It's important to shift mindset from focusing on limitations and what can't be done to focusing on possibilities and what can be achieved. Goals should be used to drive actions rather than allowing circumstances to dictate inaction.
Take Action and Make Greatness Happen: The podcast emphasizes the importance of taking action and overcoming excuses to achieve greatness in both personal and professional endeavors. By challenging excuses and committing to growth, individuals can unlock their full potential.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Instagram: https://www.instagram.com/deanowendenny/
LinkedIn: https://www.linkedin.com/in/deandenny/
Owendenny Digital, Australia's #1 SaaS Marketing Agency
Instagram: https://www.instagram.com/owendennydigital/
Facebook: https://www.facebook.com/owendennydigital
LinkedIn: https://www.linkedin.com/company/owendenny/
YouTube: https://www.youtube.com/@owendennydigital
Website: https://www.owendenny.com
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. -
LinkedIn Ads For SaaS: Everything You Need To Know To Book Demos, Free Trials and Scaling Your MRR
On this episode of the podcast, Dean Denny shares practical insights on maximizing the potential of LinkedIn ads for B2B SaaS businesses. He discusses strategies for demand generation and lead generation campaigns, emphasizing the importance of careful consideration of unit economics. Dean highlights targeting options, campaign setup, and optimization techniques, stressing the value of clear targeting, lead forms, and gated content for effective lead generation. He also emphasizes the significance of tracking conversions using Google tags and the LinkedIn insights tag to enhance campaign effectiveness.
Timestamps
[00:00:04] SaaS marketing podcast by Dean Denny.
[00:03:32] LinkedIn ideal for B2B SaaS platforms.
[00:06:28] LinkedIn ads for B2B sales growth.
[00:09:54] Increase video views, drive traffic, target ICP.
[00:13:40] Build lead magnet, invest in landing page, optimize LinkedIn ads.
Lessons Learned from the Podcast
LinkedIn's Potential for B2B Growth: Recognize LinkedIn as a potent platform for B2B businesses to acquire quality leads, trials, demos, and recurring revenue due to its professional user base and robust targeting options.
Cost-Effectiveness Alignment: Ensure that your average order value (AOV) or customer acquisition costs (CAC) align with LinkedIn's higher traffic costs to achieve a reasonable return on investment, especially for businesses employing a sales-led growth approach.
Strategic Objective Differentiation: Understand the distinction between demand generation (building brand awareness and engagement) and lead generation (booking demos and filling the sales pipeline), tailoring campaigns and assets accordingly to meet specific business objectives.
Effective Targeting and Optimization: Utilize LinkedIn's diverse targeting options based on job titles, industries, company size, etc., and optimize campaigns based on your ideal customer profile (ICP) to maximize results and minimize wasted ad spend.
Continuous Monitoring and Adaptation: Implement proper tracking mechanisms, monitor campaign performance regularly, analyze key metrics, and adjust strategies as needed to optimize results, emphasizing continuous learning and improvement for sustained growth.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Instagram: https://www.instagram.com/deanowendenny/
LinkedIn: https://www.linkedin.com/in/deandenny/
Owendenny Digital, Australia's #1 SaaS Marketing Agency
Instagram: https://www.instagram.com/owendennydigital/
Facebook: https://www.facebook.com/owendennydigital
LinkedIn: https://www.linkedin.com/company/owendenny/
YouTube: https://www.youtube.com/@owendennydigital
Website: https://www.owendenny.com
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you! -
The 1:3:1 Rule For Leading Marketing Teams At Scale
On this episode of the podcast hosted by Dean Denny, discover the powerful 'one three one rule' for leading marketing teams. Learn how this rule can streamline meetings, empower team members, and drive business growth. Find out how to maximize team productivity and efficiency in marketing leadership roles. Explore strategies for clear problem-solving and decision-making processes to accelerate progress and minimize time-consuming discussions.
Timestamps
[00:02:25] Leverage team for successful marketing campaigns.
[00:03:52] Marketing meetings can spiral out of control, but implementing the 1-3-1 rule can help streamline discussions and decision-making.
[00:05:35] One three one rule for problem-solving.
[00:07:02] Implement one three one rule. Empower, leverage, move faster, get most out of people.
Lessons Learned from the Podcast
Key Components of the 1:3:1 Rule
1. Define the Problem (The One):
When a team member presents a problem or challenge, the first step is to clearly define the specific issue at hand. It's crucial to focus on identifying the core problem rather than getting sidetracked by multiple issues.
2. Develop Three Solutions (The Three):
Once the problem is defined, the team member is tasked with generating three potential solutions. This encourages creativity and critical thinking, providing multiple options to address the identified problem.
3. Recommend the Best Solution (The One):
Finally, the team member selects and recommends the most suitable solution from the three options presented. They must justify their choice, providing rationale and insights behind their decision.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Instagram: https://www.instagram.com/deanowendenny/
LinkedIn: https://www.linkedin.com/in/deandenny/
Owendenny Digital, Australia's #1 SaaS Marketing Agency
Instagram: https://www.instagram.com/owendennydigital/
Facebook: https://www.facebook.com/owendennydigital
LinkedIn: https://www.linkedin.com/company/owendenny/
YouTube: https://www.youtube.com/@owendennydigital
Website: https://www.owendenny.com
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you! -
Your Business Needs a Podcast. Here's why...
On this episode of Open Source Growth, Dean Denny discuss the benefits of podcasting for SaaS companies. He highlights how podcasting can help build a strong brand and engage with the audience. He also provides insights on setting up a podcast, including equipment recommendations and publishing platforms. The host suggests talking about valuable topics like software marketing and lead generation to attract customers. He emphasize the importance of adding personal touches and sharing personal experiences to create a unique brand. Stay tuned for future episodes on audience engagement, storytelling frameworks, guest interviews, and metrics for measuring success.
Timestamps
[00:00:07] Podcasting is an effective tool for SaaS companies.
[00:01:53] Podcasting is effective for marketing.
[00:03:30] Podcasts can help build a likable brand.
[00:06:50] Calculate podcast ROI with long-term commitment.
[00:11:58] Informed marketing agency talks about everything.
[00:13:58] "Add personality, don't overthink, just do."
[00:15:30] Focus on the next step, overcome obstacles.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Instagram: https://www.instagram.com/deanowendenny/
LinkedIn:
Owendenny Digital, Australia's #1 SaaS Marketing Agency
Instagram: https://www.instagram.com/owendennydigital/
Facebook: https://www.facebook.com/owendennydigital
LinkedIn: https://www.linkedin.com/company/owendenny/
YouTube: https://www.youtube.com/@owendennydigital
Website: https://owendenny.com/
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
We look forward to hearing from you!
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